Logo Design: 101 | Part 1 - a podcast by Brian Rawson

A logo’s purpose is to identify and project your brand to your marketplace.   And if your logo fails to do that, how many new customers and clients do you really think you’re going to get? If your logo fails, do you really think your business can grow or maybe even survive?   

So, you can’t leave your logo - this vital piece of your business - up to chance or gut feelings or intangible intuition.   But don’t worry, we’re here to help. We’re here to turn those fuzzy feelings into a smooth vocabulary.  

Together, we’ll see what it takes to make a great logo by learning the fundamentals of logo design: ‍ 

- Know your brand 

- Know your context  

- Know your art ‍ 

But first we need to learn what a logo is not. A logo is never cool. Here’s why...

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Read the full Logo Design: 101 article here: https://www.owlstreet.studio/logo-design-101 

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 Learn more about us and see our work samples and case studies here:  https://www.owlstreet.studio

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