Why is SEO Important for Publishers (more than ever) in 2020? - a podcast by Vivek Khandelwal

SEO is critical for any website out there. But knowing that and actually taking the right steps towards it, makes all the difference. Truth be told, it is a tough nut to crack. And it has especially been a pain in the a** for publishers, bloggers & media site owners, irrespective of whether they have a million pages on their site or are just starting from scratch.

In this episode, we have Michael Bertini laying it out for publishers on what they should be doing to ace their SEO game. Here are a few points covered in the episode -

• Does the meaning of SEO change with the size of business?
• Thinking about strategy from ground zero for large media houses. How do things change?
• 3 things that publishers need to focus on for their SEO
• AMP and SEO - How do they go hand in hand?
• What changes Mobile SEO and its importance
• Battling the Google search algorithm updates and how should publishers plan for this
• Importance of repeat traffic/loyalty as a ranking factor for publishers.
  The strategy of backlinking for large websites

Further episodes of Own Thy Audience

Further podcasts by Vivek Khandelwal

Website of Vivek Khandelwal