Podcasts by Own Thy Audience
In 2020, it is almost impossible to have a conversation about marketing and growth and without blaming the walled gardens. No matter who you are - publisher or an advertiser, you have faced the wrath. Almost everyone is looking for a silver bullet? And just like everything else in marketing - there is none here. Audience Ownership has been, is and will remain the holy grail in marketing. Not Facebook ads CTR, not SEO hacks but your loyal audience is what will help you survive and thrive. In this podcast, we will bring out stories of makers who have been in the trenches, who are building things - doing real stuff and share with us how they did it.
Further podcasts by Vivek Khandelwal
Podcast on the topic Marketing
All episodes
Header Bidding: The Future of Ad Monetization for Digital Publishers with Tomer Treves from 2023-06-21T12:41
Advertising is still one of the most significant sources of revenue for publishers. Digital publishers are always looking to increase their ad revenue using different methods. Accordin...
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Fixing Plagiarism to Drive Traffic Growth for News Publishers from 2023-01-10T16:09
Plagiarism plagues the news publishing industry, over 62% of articles published by major publications aren't unique anymore because of plagiarism. This causes articles to rank poorly on Google S...
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Humans vs AI - What does the future of newsrooms look like? from 2022-10-03T21:35
Solving Subscription Fatigue with Personalisation and Retention from 2022-09-23T04:21:49
In the next two years, more than 200 small-to-large media houses will put their exclusive and analytical content behind a paywall. This is bound to fragment the subscription market and cause fur...
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What publishers need to know about zero-click search from 2022-09-15T04:12:15
According to Search Engine Land, zero click searches rose to 65% in 2020. It's interesting because Google then responded to this claim, alleging it as false, and ...
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Marketing strategies to reach out to your GenZ audience with Ayush Wadhwa from 2022-04-29T08:58:11
Gen Z is a tough nut to crack, but engaging with them is now more crucial than ever. Tapping into this audience has marketers pulling their hair. They are social,...
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Simplifying news SEO and Google ranking with Kyle Sutton from 2022-04-29T08:46:31
What is your top priority when it comes to ranking? Do you focus more on Google News or Google Discover? How do you measure the impact of link building alone on o...
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Checklist to nail Google search: NEWS SEO 101 with Barry Adams from 2022-03-11T10:09:48
Did you know that NEWS articles have less than 48 hours to rank on Google? The bread and butter of newsrooms, have a very small window to shine. Which makes getting your NEWS SEO on point even m...
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Lessons from Building STAGE from 2022-03-03T06:17:11
Imagine waking up on a random day and losing 98% of your traffic and millions of dollars of revenue to Facebook? And then going ahead and creating India’s biggest...
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Boosting Website Performance with Core Web Vitals with Jeremy Fremont from 2021-09-22T13:17:24
Google every once in a while throws an update bomb and it is usually a nerve-wracking experience for publishers. Monetizing has been a challenge for publishers an...
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How To Monetize Never-Subscribers with Abhishek Dadoo from 2021-09-09T07:18:31
In a recent study of DNR 2021, the median number of subscriptions held by those who pay for news was consistently 1. This means that it has become tricky to monet...
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Unraveling the untold secrets of link building from a former black hat link builder | 2021 from 2021-07-29T12:58:52
According to Google’s Andrey Lipatt Sev, links are one of the three major ranking factors in Google. Newsrooms strive to build links but most are unaware of the d...
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What is EAT and why haven't most publishers cracked it yet? With Lily Ray. from 2021-04-20T13:27:17
Did you know that the Google search team has a 160-page document ( book ) that outlines how the search algorithm works? Even better - Google updates this every 6 months.
How Should Publishers Decide Between Building, Buying and OutSourcing with Aditya Bhelande from 2021-03-22T21:48:52
Building vs Buy is a decision that almost every software category struggles with. Software is eating the world. Building new tools, products, solutions is easier than ever before. The only quest...
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A Publishers Guide To Building An Audience First Culture with Bonnie Roche from 2021-03-09T08:58:36
Building an audience-first culture has become critical, now more than ever. Marketers are gunning for ways to build an audience to take their business to new heig...
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Scaling Podcast Monetization In Digital Newsrooms with Wil Wiiliams from 2021-03-03T06:32:24
How To Grow Your Media Business With Regional And Multi-Lingual SEO with Chanpreet Singh from 2021-02-25T09:15:30
In a country like India, there are 121 languages which are spoken by 10,000 or more people in which has a population of 121 crores. Just having content in one lan...
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Must follow checklist for publishers starting off with a new product with Arie Wibowo from 2021-02-16T20:15:12
42% of businesses fail because there is no market need for their product. Well, building a new product is not easy. Sometimes it so happens that one ends up build...
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Why Podcasting Leads All The Audience Enagagement Channels So Far with Rob Walch from 2021-01-26T13:35:38
Podcasting has been in the marketing arena for quite some time now. They have surpassed the video wave, making audio as a medium one of the best ways to engage th...
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Reader Revenue Model And How It Shapes The Editorial Strategy with Nandagopal Rajan from 2021-01-18T07:37:23
With the duopolies ruling over, revenue from ads has become unreliable. Publishers are on a hunt for ways they increase their revenue and build their own audience...
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Rising Trends of Indian Traffic Monetization with Ankit Agarwal from 2021-01-12T10:38:11
Lessons from Building IMDb - World's Largest Community for Movie Fans with Alan Jay from 2020-12-30T05:49:03
Alan Jay’s has been working on the “internet” for the last 30 years. Let that sink. From being an active community contributor in is University days, he went on to create the biggest movie fan c...
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Decoding Piers Fawkes' Checlklist To Setting Up A Subscription Business from 2020-12-14T23:12:31
In 2016 when ad revenues were still growing and publishers were hesitant to use paywalls, Piers Fawkes and his team decided to set up their own paywall. A decision that made them lose around 2 m...
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Decoding News SEO, Voice and Video Trends For Publishers with Chelsey Heath from 2020-12-14T21:31:08
Robert Cialdini - author of Influence and Chelsey Heath have a thing in common - they both teach at the Uni of Arizona. While Cialdini focuses on the fundamentals of marketing, Chelsey teaches S...
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Why Publishers Are Opting More And More For A Digital Publisher Platform with Chirdeep Shetty from 2020-11-20T14:24:30
In early 2015 when Quintype began, their founders Chirdeep and Amit realized that most publishers are facing the same problem of creating an interface that lets them run their workflow, each of ...
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Traffic Is Great, But What Next with Karla Ovalle from 2020-09-15T06:43:22
Someone who transitioned from print media to digital media knows audience behavior is different in both. As an analyst, Karla's first principle for analyzing data is lo...
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Monetizing Digital Content By Maximizing Subscription Revenue With Andrea Boetti from 2020-08-30T20:42:47
It is no secret that monetizing traffic for publishers is still a challenge. How do a carrier billing and telco partnership company find a place here?
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The SaaS Growth Show - How Obsessive Focus On Delivering One Promise @ Scale For Niche Verticals Built a $ 1 Million ARR SaaS Business - The iZooto Story from 2020-08-24T08:08:35
Vivek Khandelwal was recently invited over as a guest to the SaaS Growth Show with Raj Swaminathan. He talked about the iZooto journey of 60 Billion Notifications Per Month, 110...
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How Communities Are Uplifting Local Publishers This Pandemic With Bruce Potter from 2020-08-21T18:40:43
While giants like the Washington Post were busy focusing on the international market, Listen
The Zebras That Create Purposeful Content With Ben Aston from 2020-08-10T14:03:28
Imagine wanting to write a book that helps people grow professionally, starting a blog for it, and then slowly realizing you can make a whole business out of it. ...
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At NY Times SEOing is a Newsroom Effort with Claudio Cabrera from 2020-08-04T11:34:14
New York Times is the epicenter or gold standard of journalism, and a huge chunk of the cre...
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How the Ongoing Media Trends help build the Reader-Publisher relationship with Jonny Kaldor from 2020-07-28T06:46:27
"Today is an interesting term because it is changing so quickly"
Jonny Kaldor, CEO, and co-founder of Pugpig left us...
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Why Media Businesses Need More Channels Beyond Search and Social with Veronica Magan from 2020-07-24T11:09:58
Veronica Magan who is the Director of Digital Growth and Innovation at Access Intelligence, said, "Audience is the people that you market to."
She joined us to discuss why media business...
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How Audience Ownership is the Most Important Cornerstone For Media Business with Ben Ilfeld from 2020-07-20T20:30:10
10 years ago, no newspaper would have thought that one day their daily copies would slowly lose their values. Did we while growing up ever imagine that instead of receiving a piece ever morning ...
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Decoding Who Owns Your Content On The Internet with Ben May from 2020-06-29T20:21:12
You spend months and years to gather that audience on Medium. You ran campaigns, gave them offers, and even went so far as to give luscious discounts. But all this to what? What if one day mediu...
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Search Engine Algorithm updates - Timeline, What Has Changed and Where are we headed. from 2020-06-19T13:02:27
In this episode of Own Thy Audience, Vivek Khandelwal, founder, iZooto, gets candid with Vahe Arabian, founder, State of Digital Publishing.
Their conversation revolves around the transf...
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Building A Media Business For The Next Billion Users from 2020-06-02T08:55:59
Did you know that in Tier 3 cities of India, the search icon, or the magnifying glass that you see in the Amazon app was interpreted as a table tennis racquet? Such an irony. Amazon’s forte is ...
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Why is SEO Important for Publishers (more than ever) in 2020? from 2020-05-29T08:35:58
SEO is critical for any website out there. But knowing that and actually taking the right steps towards it, makes all the difference. Truth be told, it is a tough nut to crack. And it has especi...
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Office Hours: Implementing Content Recommendations in 2020 from 2020-04-16T13:25:12
This is possibly one of the ripest times for publishers. People are devoting a lot of time to screens and the base is increasing. Subscribers although have a larg...
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Office Hours: Ad Fraud from 2020-04-16T12:52:39
Name one who has not been affected by Ad Fraud.
It’s everywhere, and everyone has been its target. Hard-earned money...
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Opportunity in Crisis from 2020-04-08T06:48:14
The world's facing a pandemic, people are at their home, working. What are publishers doing? They know the time is ripe, screen time is going to increase multifold and this is their cue. They ha...
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Own Thy Audience from 2020-03-30T12:50:30
A small preview episode to a whole series of Marketing especially in the Covid times.
An episode of fun and laughter, where the host Vivek Khandelwal and Shubhangi Srivastava talk about ...
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