053: Setting the Right Client Expectations - a podcast by Amy Hebdon: Paid Search Magician

 

You're listening to the Paid Search Magic Podcast. It's your weekly deep dive into Search Engine Marketing, Google Ads, client management, and so much more.


This is episode #53, and today we’re talking about a topic that is really capable of TRANSFORMING your paid search practice. We’re talking about expectation setting in paid search. This can be a game changer. We talk about:Why it can be so hard for paid search managers to set expectations.
How to set expectations even if you don't know exactly what comes next.
The consequences of not setting expectations.Check out our new course: How to Pitch&Win D.R.E.A.M. Clients at paidsearchmagic.com/dream

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Website of Amy Hebdon: Paid Search Magician