Episode 142: Your MSP's marketing advantage: Showing empathy - a podcast by Paul Greens MSP Marketing
from 2022-08-01T23:05:30
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Episode 142 includes:
00:00 Why empathy is the core marketing skill to develop
07:33 Paul's real life example of why 'before & after' case studies matter
12:59 The MSP owner who thinks the tech on-site visit is dead
25:11 A book recommendation to help you build trust within internal teams
Featured guest:
Thank you to Harold Mann from Mann Consulting for joining Paul to explain why the MSP on-site tech visit is dead.
Harold Mann is co-founder of Mann Consulting, an IT consultancy based in San Francisco. Started in 1991, the firm supports hundreds of businesses around the U.S. each year with an emphasis in Mac device management for fast-growing startups.
Connect with Harold on LinkedIn:
https://www.linkedin.com/in/hmann
Show notes:
- Out every Tuesday on your favourite podcast platform
- Presented by Paul Green, an MSP marketing expert:
- https://www.linkedin.com/in/paul-green-msp-marketing/
- https://www.paulgreensmspmarketing.com/about/
- Register for a free copy of Paul’s book, Updating Servers Doesn't Grow Your Business
- https://www.paulgreensmspmarketing.com/podcastbook/
- Thank you to RevOps specialist (and the creator of the Feel-Good MSP) Brian Gillette for recommending the book The Speed Of Trust by Stephen M.R. Covey:
- https://www.amazon.co.uk/Speed-Trust-Thing-Changes-Everything/dp/1416549005
- https://www.linkedin.com/in/brian-gillette-27884b128
- Subscribe to Paul's YouTube channel:
- https://www.youtube.com/mspmarketing
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https://blubrry.com/paulgreenmspmarketingFurther episodes of Paul Green
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