Podcasts by Paul Green
This is a show only for Managed Service Providers and IT support companies. It
Further podcasts by Paul Green's MSP Marketing
Podcast on the topic Technologie
All episodes
Episode 213: Ask prospects this cyber security question from 2023-12-12T00:05:56
Episode 213
Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week's show includes:
Episode 212: Is it worth MSPs doing Google ads in 2024? from 2023-12-05T00:05:47
Episode 212
Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week's show includes:
Episode 211: MSPs: Turn away clients like these from 2023-11-28T00:05:12
Episode 211
Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week's show includes:
Episode 210: Use Star Wars marketing in your MSP from 2023-11-21T00:05:31
Episode 210
Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week's show includes:
Episode 209: The secret LinkedIn tool MSPs don't know about from 2023-11-14T16:00:17
Episode 209
Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week's show includes:
Episode 208: Target these 4 awesome verticals from 2023-11-07T00:05:25
Episode 208
Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week's show includes:
Episode 207: How ordinary clients talk about their MSP from 2023-10-31T00:05:02
Episode 207
Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week's show includes:
Episode 206: This MSP won £7,000 MRR from networking from 2023-10-23T23:05:38
Episode 206
Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week's show includes:
Episode 205: A smart LinkedIn MSP marketing trick from 2023-10-16T23:05:07
Episode 205
Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week's show includes:
Episode 204: New client? Why you should ask for a 3 year contract from 2023-10-09T23:05:18
Episode 204
Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week's show includes:
Episode 203: MSPs: 3 ideas for better LinkedIn engagement from 2023-10-02T23:05:52
Episode 203
Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week's show includes:
Episode 202: Ghosted by prospects? Try this from 2023-09-25T23:05:20
Episode 202
Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week's show includes:
Episode 201: How many users till your next technician hire? from 2023-09-18T23:05:45
Episode 201
Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week's show includes:
Episode 200 SPECIAL: 5 times this podcast has changed MSP's lives from 2023-09-11T23:05:31
Episode 200
Welcome to a special episode of the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP.
One of the ... Listen
Episode 199: MSPs: Uncover prospects' pain points to sell more from 2023-09-04T23:05:31
Episode 199
Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week's show includes:
Episode 198: This simple idea will have HUGE impact from 2023-08-28T23:05:15
Episode 198
Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week's show includes:
Episode 197: Help techs triage tickets properly from 2023-08-21T23:05:36
Episode 197
Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week's show includes:
Episode 196 SPECIAL: Inspirational: How this MSP built his business from 2023-08-14T23:05:56
Episode 196
Welcome to a special episode of the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP.
In the thir... Listen
Episode 195 SPECIAL: The cyber security briefing you need to hear from 2023-08-07T23:05:07
Episode 195
Welcome to a special episode of the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP.
In the seco... Listen
Episode 194 SPECIAL: Could your MSP survive losing 50% of revenue? from 2023-07-31T23:05:40
Episode 194
Welcome to a special episode of the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP.
In the firs... Listen
Episode 193: How to hire Gen Z technicians from 2023-07-24T23:05:38
Episode 193
Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week's show includes:
Episode 192: MSPs: To do list? Have a "stop doing" list from 2023-07-17T23:05:52
Episode 192
Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week's show includes:
Episode 191: This simple trick increases sales for MSPs from 2023-07-10T23:05:17
Episode 191
Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week's show includes:
Episode 190: Can an MSP do a 4 day working week? from 2023-07-03T23:05:40
Episode 190
Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week's show includes:
Episode 189: Market cyber security without using FEAR from 2023-06-26T23:05:07
Episode 189
Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week's show includes:
Episode 188: How to explain the cloud to prospects from 2023-06-19T23:05:13
Episode 188
Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week's show includes:
Episode 187: Persuade clients about MFA from 2023-06-12T23:05:59
Episode 187
Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week's show includes:
Episode 186: MSPs: A crazy idea to generate clients from LinkedIn TODAY from 2023-06-05T23:05:58
Episode 186
Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week's show includes:
Episode 185: 7 MSP website headlines to swipe & adapt from 2023-05-29T23:05:41
Episode 185
Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week's show includes:
Episode 184: Your MSP's new client paid you HOW MUCH? from 2023-05-22T23:05:46
Episode 184
Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week's show includes:
Episode 183: Should MSPs do SEO? My answer might shock you... from 2023-05-15T23:05:22
Episode 183
Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week's show includes:
Episode 182: Why you must give up your break/fix habit from 2023-05-08T23:05:07
Episode 182
Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week's show includes:
Episode 181: MSPs: Have you worked out your hourly profit per client? from 2023-05-01T23:05:13
Episode 181
Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week's show includes:
Episode 180: Why your clients aren't terrified of cyber crime from 2023-04-24T23:05:37
Episode 180
Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week's show includes:
Episode 179: How to max networking (events not cables) from 2023-04-17T23:05:54
Episode 179
Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week's show includes:
Episode 178 SPECIAL: How this MSP can dominate his niche from 2023-04-10T23:05:37
Episode 178
Welcome to a special episode of the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP.
In this wee... Listen
Episode 177: 3 MSP media release ideas to swipe & use from 2023-04-03T23:05:13
Episode 177
Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week's show includes:
Episode 176: The MSP Marketing KPIs that matter from 2023-03-27T23:05:23
Episode 176
Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week's show includes:
Episode 175: MSPs: Remove all friction from your sales from 2023-03-21T00:05:22
Episode 175
Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week's show includes:
Episode 174: Should MSPs do lunch & learns? from 2023-03-14T00:05:26
Episode 174
Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week's show includes:
Episode 173: AI in real life: How this MSP uses it from 2023-03-07T00:05:01
Episode 173
Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week's show includes:
Episode 172: This tool makes hiring techs easier from 2023-02-28T00:05:23
Episode 172
Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week's show includes:
Episode 171: MSPs: A clever idea for LinkedIn Live from 2023-02-21T00:05:54
Episode 171
Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week's show includes:
Episode 170: Should you use AI for your MSP's marketing? from 2023-02-14T00:05:43
Episode 170
Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week's show includes:
Episode 169: Use IT consulting to sell managed services from 2023-02-07T00:05:04
Episode 169
Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week's show includes:
Episode 168: The MSP invoice that helps client retention from 2023-01-31T00:05:35
Episode 168
Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week's show includes:
Episode 167: How MSPs turn marketing into cash from 2023-01-24T00:05:07
Episode 167
Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week's show includes:
Episode 166: MSPs - never lose a client again from 2023-01-17T00:05:58
Episode 166
Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week's show includes:
Episode 165: The ultimate MSP marketing strategy from 2023-01-10T00:05:53
Episode 165
Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week's show includes:
Episode 164 SPECIAL: Marcus Sheridan talks MSP marketing from 2023-01-03T00:05:15
Episode 164
Welcome to a special episode of the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP.
This week's... Listen
Episode 163 SPECIAL: The £5million MSP from 2022-12-27T00:05:46
Episode 163
Welcome to a special episode of the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP.
This week's... Listen
Episode 162: Can you beat my MSP productivity stack? from 2022-12-20T00:05:11
Episode 162
Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week's show includes:
Episode 161: Three types of MSP sales people from 2022-12-13T00:05:30
Episode 161
Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week's show includes:
Episode 160: The MSP with bad techs from 2022-12-06T00:05:45
Episode 160
Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week's show includes:
Episode 159: Google your MSP again from 2022-11-29T00:05:51
Episode 159
Welcome to the MSP Marketing Podcast with me, Paul Green. This week's show includes:
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00:00 Is 'data... Listen
Episode 158: MSP's LinkedIn automation from 2022-11-22T00:05:45
Episode 158
Welcome to the MSP Marketing Podcast with me, Paul Green. This week's show includes:
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00:00 Does aut... Listen
Episode 157: Should your prices be on your MSP's website? from 2022-11-15T00:05:34
Episode 157
Welcome to the MSP Marketing Podcast with me, Paul Green. This week's show includes:
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00:00 I answer... Listen
Episode 156: How to check if your techs are genuinely too busy from 2022-11-08T00:05:59
Episode 156 includes:
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00:00 How to create a 'moonshot' goal for your MSP
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Episode 155: Your MSP exists to fund your future lifestyle from 2022-11-01T00:05:50
Episode 155 includes:
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00:00 How to shape your business with your future lifestyle
- Listen
Episode 154: Could a WFH setup be the ultimate MSP marketing tool? from 2022-10-24T23:05:40
Episode 154 includes:
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00:00 How best to persuade your prospects in advance
- <... Listen
Episode 153: LinkedIn messages: A smart MSP marketing tool from 2022-10-17T23:15:50
Episode 153 includes:
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00:00 The 2% mindset for successful people
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07:19 H... Listen
Episode 152: Stack fiddling stops MSPs from buying a Ferrari from 2022-10-10T23:05:03
Episode 152 includes:
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00:00 Why stack fiddling could be wasting your MSP time and money
- Listen
Episode 151: Why cause-related marketing works for MSPs from 2022-10-03T23:05:12
Episode 151 includes:
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00:00 Why you should always question every process within your MSP
- Listen
The Ultimate MSP Podcast Crossover: Big Quiz from 2022-09-29T23:05:09
The Big Quiz:
In addition to the normal podcast schedule, we bring you this special show to mark the end of a month-long MSP podcast collaboration.
T... Listen
Episode 150: This is how to influence your MSP's prospects from 2022-09-26T23:05:54
Episode 150 includes:
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00:00 Three more powerful marketing weapons to influence your prospects
- Listen
Episode 149: Claim your share of this $5,000 MSP giveaway from 2022-09-19T23:05:02
Episode 149 includes:
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00:00 Create amazing marketing with these 3 influential weapons
- Listen
Episode 148: MSP marketing lessons from this direct mail from 2022-09-12T23:05:26
Episode 148 includes:
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00:00 A great example of modern direct mail
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14:03 ... Listen
Episode 147: MSPs - be an adult when a client fires you from 2022-09-05T23:05:24
Episode 147 includes:
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00:00 The benefit to your MSP of identifying a 'loss leader' within your service
- Listen
Episode 146: Should you buy a client out of a contract? from 2022-08-29T23:05:18
Episode 146 includes:
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00:00 When MSPs should buy clients out of contracts
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Episode 145: MSPs - the easy way to build SOPs from 2022-08-22T23:05:07
Episode 145 includes:
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00:00 How to become an expert at standard operating procedures
- Listen
Episode 144: Your MSP needs a Dream 100 prospect list from 2022-08-15T23:05:42
Episode 144 includes:
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00:00 Why speed is of the essence for dealing with prospects
- Listen
Episode 143: Admit what your MSP CAN'T do, to win trust from 2022-08-08T23:05:54
Episode 143 includes:
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00:00 The marketing power of admitting your limitations
- Listen
Episode 142: Your MSP's marketing advantage: Showing empathy from 2022-08-01T23:05:30
Episode 142 includes:
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00:00 Why empathy is the core marketing skill to develop
- Listen
Episode 141: How this MSP is achieving "crazy growth" from 2022-07-25T23:05:35
Episode 141 includes:
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How one MSP has driven huge growth over the last couple of years - what they did and why
Listen
Episode 140: Use LinkedIn to build a recruitment pipeline from 2022-07-18T23:05:29
Episode 140 includes:
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Why you should be constantly recruiting on LinkedIn - even if you don't have a vacancy
...
Listen
Episode 139: A genius idea to free your technicians' time from 2022-07-11T23:05:57
Episode 139 includes:
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How to get the most out of your techs' time
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The im... Listen
Episode 138: Why your MSP needs a Business Mom from 2022-07-04T23:05:49
Episode 138 includes:
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Why every MSP needs someone in a "motherly" role
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W... Listen
Episode 137: How to start an MSP YouTube channel from 2022-06-27T23:05:52
Episode 137 includes:
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How (and why) your MSP should dominate YouTube
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The... Listen
Episode 136: How to find a phone person for your MSP from 2022-06-20T23:05:30
Episode 136 includes:
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Why every MSP needs a phone person, and the best way to recruit yours
- Listen
Episode 135: Mop up old prospects with a sales week from 2022-06-13T23:05:37
Episode 135 includes:
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How to earn an extra 100k by running a sales week
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... Listen
Episode 134: The 2022 marketing power of the 1922 marketing tactic from 2022-06-06T23:05:59
Episode 134 includes:
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Why you should start using this 100 year old marketing tool
- Listen
Episode 133: MSPs: Overcome common sales objections from 2022-05-30T23:05:17
Episode 133 includes:
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How to combat most of the reasons prospects give for not buying
- Listen
Episode 132: Clever cash flow tricks for MSPs from 2022-05-23T23:05:38
Episode 132 includes:
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Valuable advice for keeping on top of cash flow
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Th... Listen
Episode 131: MSPs: Make sure you're charging properly from 2022-05-16T23:05:15
Episode 131 includes:
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Why MSPs aren't charging properly - and why this is CRAZY
- Listen
Episode 130: Do MSPs get imposter syndrome? from 2022-05-09T23:05:11
Episode 130 includes:
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To hell with imposter syndrome! Here's how to become the truly confident MSP you really are
<... Listen
Episode 129: A clever SEO idea for MSPs from 2022-05-02T23:05:09
Episode 129 includes:
- A simple Search Engine Optimisation (SEO) technique to rank better for local searches in Google
- Th... Listen
Episode 128: Every MSP needs this strategic referral deal from 2022-04-25T23:05:36
Episode 128 includes:
- Why you need to buddy up with a particular type of business to share referrals
- Understand the spec... Listen
Episode 127: SPECIAL: What marketing is working for MSPs right now from 2022-04-18T23:05:39
Episode 127 is a special episode in which Paul talks to the owner of a technology marketing agency about the areas in which MSPs should focus their marketing efforts, they also touch on how to adop...
Listen
Episode 126: Clever: How MSPs can reuse marketing content from 2022-04-11T23:05:11
Episode 126 includes how to make the absolute most of every piece of marketing content, the leadership benefit of really getting to know your team and the MSP that grew to 100 staff within 18 years
Listen
Episode 125: How to gamify your MSP's website from 2022-04-04T23:05:32
Episode 125 includes how to make your website more fun to use, the MSP owner that created a tool for other MSPs and a solution to your business growth distractions
Listen
Episode 124: The power of LinkedIn Creator Mode for MSPs from 2022-03-28T11:05
Episode 124 includes some powerful LinkedIn tools, how to sell cyber security and making the best long-term decisions
Listen
Episode 123: The marketing advantage of an IT dispatcher from 2022-03-22T00:05:10
Episode 123 includes why ticket triage can help your marketing, the final stage of your one page marketing plan and how to use LinkedIn advertising
Listen
Episode 122: What a potential acquirer wants from your MSP from 2022-03-15T00:05:37
Episode 122 includes how to prepare your MSP for sale, the importance of being a leader and the next part of your one-page marketing plan
Listen
Episode 121: Bond with a new client when you onboard them from 2022-03-08T00:05:01
Episode 121 includes how to bond with clients during onboarding, the niche in your marketing plan and another Microsoft revenue stream
Listen
Episode 120: Your MSP’s one page marketing plan from 2022-03-01T00:05:37
Episode 120 includes the next stage in creating your 1 page marketing plan, how to check if your marketing will work and a phishing expert shares the latest industry news
Listen
Episode 119: What clients really buy from MSPs from 2022-02-22T00:05:33
Episode 119 includes why it's important to understand what a client buys, how to start a marketing plan and great tips from a lead gen expert
Listen
Episode 118: Can your MSP generate leads with webinars? from 2022-02-15T00:06:22
Episode 118 includes how your MSP can use webinars to generate leads, tips for doubling your marketing and to build trust with your clients
Listen
Episode 117: Your 6 month reminder to raise prices from 2022-02-08T00:05:27
Episode 117 includes why you need to be the most expensive MSP in your market, the business owners that don't buy technology and awesome tips from an SEO and MSP expert
Listen
Episode 116: When staff NOT taking holidays disrupts your MSP from 2022-02-01T00:05:59
In this week’s episode
- Surely you should be celebrating when your staff don’t take their holidays? Actually no… apart from it increasing the cha... Listen
Episode 115: How to make cyber security relevant to prospects from 2022-01-25T00:05:57
In this week’s episode
- If the limit of your prospect’s technical knowledge is them taking a screenshot on an iPhone, how can they understand the techn... Listen
Episode 114: How to figure out a USP for your MSP from 2022-01-18T00:05:58
In this week’s episode
- You know your MSP is different to your competitors, but how can your prospects tell you apart (and therefore decide they must choose ... Listen
Episode 113: How to achieve total MSP market domination from 2022-01-11T00:05:23
In this week’s episode
- Are you ready for total market domination in 2022? Now THAT’S something big to aim for this year 😃 In this week’s... Listen
Episode 112: Special: The most valuable piece of business advice from 2022-01-04T00:05:02
In this week’s special episode
- What a way to start 2022. This is the second of our two podcast specials to help you position your MSP for growth this year Listen
Episode 111: Special: What successful MSPs do to grow from 2021-12-28T00:05:37
In this week’s special episode
- As 2021 draws to a close, now’s a great time to position your MSP for growth next year. This is the first of two podcas... Listen
Episode 110: Can prospects live chat your MSP? from 2021-12-21T00:05:15
In this week’s episode
- Does the idea of introducing ‘live chat’ on your website give you the shivers and feel like a massive burden? This week P... Listen
Episode 109: The perfect prospect journey for an MSP from 2021-12-14T00:05:11
In this week’s episode
- Do you think like prospects think? If you can put yourself in the shoes of the prospect and think through what kind of journey you... Listen
Episode 108: How MSPs can control the chaos in the business from 2021-12-07T00:05:48
In this week’s episode
- We know it’s not good, but why do we allow chaos to run riot in our businesses? This week Paul explains how to banish chaos and... Listen
Episode 107: The MSP business model makes cash flow easy from 2021-11-30T00:05:41
In this week’s episode
- Does cash flow keep you awake at night? If it does, this is definitely the episode for you. Paul explains how certain aspects of the ... Listen
Episode 106: MSPs: 3 quick wins to increase revenue from 2021-11-23T00:05:45
In this week’s episode
- You want more revenue? Paul’s got 3 ideas for you
- Also this week, do you obsess over the right things? Making your cli... Listen
Episode 105: Fun productivity notepads for MSPs from 2021-11-16T00:05:08
In this week’s episode
- There’s a 99.74% chance that if you run an MSP, you love a good gadget. This week, Paul takes a look at some productivity toys,... Listen
Episode 104: What’s the Average Lifetime Value (ALV) of an MSP client? from 2021-11-09T00:05:51
In this week’s episode
- Are you prepared to out-spend your competitors to attract new clients? You will be when you calculate the Average Lifetime Value (ALV... Listen
Episode 103: Can your MSP use Messenger to generate leads? from 2021-11-02T00:05:22
In this week’s episode
- Can Mr Zuckerberg actually help MSPs grow? More and more businesses are using Facebook Messenger to talk to potential customers. And ... Listen
Episode 102: From nothing to your MSP’s first 100 leads from 2021-10-25T23:05:24
Listen
Episode 101: Why your MSP’s marketing follow-up should never stop from 2021-10-19T00:05:12
In this week’s episode
- Are you one of the wasteful 48 per cent? Stats show that 48 per cent of people waste valuable sales opportunities by not following up... Listen
Episode 100: Special: MSP owners answer your questions from 2021-10-11T23:05:01
In this week’s special episode
- As a thank you for listening and supporting this podcast, Paul has pulled out all the stops to pack this milestone episode fu... Listen
Episode 99: How engaged are your MSP’s staff? from 2021-10-04T23:05:15
In this week’s episode
- What gets your staff into work every day – passion or pay? Sometimes it’s a combination but maybe it’s more one tha... Listen
Episode 98: Should MSPs buy cold data? from 2021-09-27T23:05:14
In this week’s episode
- Is is possible to buy cold data and turn it into clients for your MSP? This week Paul deep dives into what type of data you could buy... Listen
Episode 97: Should your MSP run Google ads? from 2021-09-21T00:05:46
In this week’s episode
- Of course you’d love to appear at the very top of Google when a ‘hot buyer’ is searching for a new MSP. In many cas... Listen
Episode 96: Why your MSP should do PR, not advertising from 2021-09-13T23:05:07
In this week’s episode
- Do you know the difference between PR (publicity) and advertising? It’s to do with cost vs credibility… and former journa... Listen
Episode 95: Special: An MSP web traffic explosion from 2021-09-06T23:05:38
In this week’s special episode
- There’s no point having an amazing website… if no-one ever sees it. Getting the most out of your website is Paul&... Listen
Episode 94: Are you the most expensive MSP in town? You should be from 2021-08-30T23:05:51
In this week’s episode
- Do you feel uncomfortable about submitting a quote in a proposal or increasing your prices? Many MSPs worry about this, but this week... Listen
Episode 93: Should your MSP's logo go on your car? from 2021-08-23T23:05:59
In this week’s episode
- Want your MSP to stand out in the crowd and really be noticed? There is a solution that involves your car and a LOT of vinyl plastic.... Listen
Episode 92: Is it a waste of money to build your MSP’s brand? from 2021-08-16T23:05:22
In this week’s episode
- Do you want to be the Nike, Apple or Tesla of the MSP world – a brand that people want and talk about all the time? This week P... Listen
Episode 91: Remove the risk of buying from your MSP from 2021-08-09T23:05:24
In this week’s episode
- YOU know you’ll do an awesome job for a potential new client, but how do you convince THEM of this? You need to totally remove ... Listen
Episode 90: Grow revenue per seat and reduce overheads from 2021-08-02T23:05:56
In this week’s episode
- Doesn’t it feel like there are a million things to focus on AT THE SAME TIME to grow a successful MSP? In terms of growth, ther... Listen
Episode 89: The holy trinity of Monthly Recurring Revenue from 2021-07-26T23:05:49
In this week’s episode
- You’re listening to a podcast for MSPs, so you’ll know all about glorious ‘monthly recurring revenue’… ... Listen
Episode 88: Special: How this MSP built his business from 2021-07-19T23:05:19
In this week’s special episode
- Have you ever wondered how you’re going to generate millions in revenue for your MSP? In this special episode, you can ... Listen
Episode 87: How to launch a new security bundle from 2021-07-12T23:05:29
In this week’s episode
- With all the security news over the last few weeks, you’ve put together a new security bundle and now you want to launch it to ... Listen
Episode 86: MSPs: Look at your business as a potential buyer would from 2021-07-06T00:05:46
In this week’s episode
- One day you’ll want to sell your MSP. It might be years away, but it’s a good habit to start to look at your business now... Listen
Episode 85: MSPs: Avoid commission-only sales people from 2021-06-28T23:05:02
In this week’s episode
- Few MSP owners enjoy selling. And so inevitably at some point, everyone considers getting in a sales person to replace themselves. Th... Listen
Episode 84: You’re still doing those technical tasks??? WHY? from 2021-06-22T00:05:36
In this week’s episode
- It’s not in any way about being lazy – but you do need to stop personally working on so many tasks. If you free yourself ... Listen
Episode 83: Get other businesses to refer clients to your MSP from 2021-06-14T23:05:38
In this week’s episode
- One of the easiest ways to get new clients is to find other businesses that have the same clients as you, but aren’t in competi... Listen
Episode 82: Should you do a QBR with unhappy clients? from 2021-06-07T23:05:04
In this week’s episode
- There are good times and bad times to talk strategically with clients. In this week’s show, Paul wants to make sure you donR... Listen
Episode 81: Is this a safe time to put up prices? from 2021-05-31T23:05:36
In this week’s episode
- You know you’ve got to do it at some point, but are you nervous about putting up your prices? Especially during these challengi... Listen
Episode 80: The easy way for MSPs to get more reviews from 2021-05-24T23:05:16
In this week’s episode
- What’s the best way to build trust with prospects quickly? Lots of genuine reviews from your clients. Getting them can be a cha... Listen
Episode 79: How often MSPs should post on LinkedIn from 2021-05-18T00:05:33
In this week’s episode
- Whatever you think of LinkedIn, one thing’s clear – you need to build an audience there… and then grow your relatio... Listen
Episode 78: The easy way to create content for your MSP’s website from 2021-05-11T00:05:51
In this week’s episode
- If you find content writing for your website a painful and slow process, you’re not alone. This week Paul has a great 5 step pr... Listen
Episode 77: Public service announcement for MSPs: Take a holiday from 2021-05-04T00:05:23
In this week’s episode
- You don’t need a beach… you don’t need to be slavered in factor 50… but you DO need a break. This week Paul t... Listen
Episode 76: 9 critical areas to build a multi-million $$$ MSP from 2021-04-26T23:05:31
In this week’s episode
- It’s a challenge facing most MSPs: how can you grow bigger… with a small team? Well, this special episode will definitely... Listen
Episode 75: How to pick a vertical for your MSP from 2021-04-19T23:05:39
In this week’s episode
- If you want to make your marketing 10x easier, you need to pick a vertical or niche to target. Many MSPs have a vertical that sits al... Listen
Episode 74: A roadmap for your MSP’s development from 2021-04-13T00:05:42
In this week’s episode
- Do you create technology roadmaps for your clients? Then you really should create a development roadmap for your own business too. Th... Listen
Episode 73: Stop your MSP’s staff repeating the same mistakes from 2021-04-06T00:05:45
In this week’s episode
- Does your team make the same mistakes again… and again… and again? Ever considered that this is actually down to you? Thi... Listen
Episode 72: How to convert break/fix clients to managed services from 2021-03-30T00:05:57
In this week’s episode
- One of the reasons why it’s REALLY hard to turn a break/fix client into a managed services client, can be down to how they perc... Listen
Episode 71: Do you procrastinate? Get back to me on that one… from 2021-03-23T00:05:32
In this week’s episode
- When can cleaning the dishes suddenly become really appealing? Or when does Facebook become welcome, rather... Listen
Episode 70: Stop using the words “users” and “tickets” from 2021-03-16T00:05:21
In this week’s episode
- Words have power – be careful which ones you use! This week Paul unpicks the terrible words used by many MSPs, that can be a re... Listen
Episode 69: This should be your MSP’s marketing funnel from 2021-03-09T00:05:28
In this week’s episode
- Embrace the ‘science’ and say goodbye to your marketing appearing to be frustratingly random. This week it’s all ab... Listen
Episode 68: Double your MSP’s sales with this one tactic from 2021-03-02T00:05:52
In this week’s episode
- There’s nothing more frustrating than getting all the way to a sales meeting… building a good relationship with your pros... Listen
Episode 67: How to get more referrals for your MSP from 2021-02-23T11:05
In this week's episode
- Sure, you may get SOME referrals from happy clients – but why don't they all send potential new clients to you? This week Paul explai... Listen
Episode 66: Why your MSP should pay YOU before anyone else from 2021-02-16T00:05:18
In this week’s episode
- It’s not being selfish – it’s being smart. This week Paul talks about the importance of making sure your business p... Listen
Episode 65: Why your MSP should phone every old prospect from 2021-02-09T00:05:28
In this week’s episode
- It’s the MSP equivalent of putting your hand down the back of the couch, to see what you might find! On this week’s show ... Listen
Episode 64: Just ‘cos you’re busy, doesn’t mean your techs are from 2021-02-02T00:05:10
In this week’s episode
- Does this vicious circle sound familiar? To grow your MSP, you need to do more marketing… but you don’t have time to do m... Listen
Episode 63: SPECIAL: Maximise LinkedIn for your MSP from 2021-01-26T00:05:04
In this week’s special episode
- LinkedIn is a stunning tool for prospecting. And vastly under used by far too many MSPs
- On this week’s show Pa... Listen
Episode 62: SPECIAL: How to fix your MSP's website from 2021-01-19T00:05:45
In this week’s special episode
- Every MSP has one. And being honest, most of them are rubbish… we’re talking about websites in this week’s ... Listen
Episode 61: SPECIAL: Your MSP’s 5 marketing priorities for 2021 from 2021-01-12T00:05:20
In this week’s special episode
- Time to focus on the things that will make a REAL difference in your MSP this year. As we start what could be another unusual... Listen
Episode 60: SPECIAL: An in-depth MSP marketing consult from 2021-01-05T00:05:51
In this week’s special episode
- So you’ve heard Paul talking about how MSPs can be better at marketing. But would you love to know how to practically a... Listen
Episode 59: 3 experts: How MSPs can thrive next year from 2020-12-29T00:05:20
In this week’s special episode
- As most years end we normally tend to review the last 12 months, but of course 2020 has been no normal year. So in this speci... Listen
Episode 58: How MSPs can use YouTube to get clients from 2020-12-22T00:05:48
In this week's episode
- There's more to YouTube than endless videos asking you to "hit Like and Subscribe!"... there could be a very real benefit to your MSP by ... Listen
Episode 57: How to tell clients you’re outsourcing from 2020-12-15T00:05:49
In this week's episode
- Worried how your customers will react if you outsource your helpdesk? Don't worry. On today's show we've got a positive way to tell them<... Listen
Episode 56: How MSPs can use QBRs to generate content from 2020-12-08T00:05:44
In this week’s episode
- Your clients aren’t just there to help you build the business financially. On this week’s show Paul explains why theyR... Listen
Episode 55: A clever way to manage technicians’ daily questions from 2020-12-01T00:05:02
In this week’s episode
- Try as you might, you’ll probably never be able to stop answering all those technical questions your team wants to ‘just ... Listen
Episode 54: How to buy another MSP from 2020-11-24T00:05:30
In this week’s episode
- Did you know one of the quickest ways for an MSP to grow… is to actually buy another MSP? But a lot of people think that buying... Listen
Episode 53: Your MSP must have a live calendar on your website from 2020-11-17T00:05:30
In this week’s episode
- Don’t worry, they won’t be able to see when you’re going to the dentist… but giving your leads and prospects ... Listen
Episode 52: The difference between MSP marketing strategy & tactics from 2020-11-10T00:05:39
In this week’s episode
- It’s a common problem in the world of MSPs. Time and time again Paul talks to business owners about their marketing, and the co... Listen
Episode 51: Stop dealing with clients: Work/life balance for MSPs from 2020-11-03T00:05:52
Episode 51 includes tips for developing a better work/life balance, how to grab the hottest new software & apps, plus how to sell more cyber security
Listen
Episode 50: How can your MSP compete against the big boys? from 2020-10-27T00:05:31
In this week's episode
- It's time to be more like David and stop worrying about Goliath. If there's a massive dominant MSP operating in your marketplace, Paul ha... Listen
Episode 49: Why MSPs should never offer discounts from 2020-10-20T00:05:31
In this week's episode
- How would you want a client to describe your business in just 3 words? Hopefully 'cheap' wouldn't be one of those words! This week on the... Listen
Episode 48: Why MSPs shouldn’t listen to critics from 2020-10-12T23:05:32
In this week’s episode
- Everyone’s a critic… but only some of them are worth listening to. Boosting your marketing efforts to grow your MSP can i... Listen
Episode 47: 2 cyber security books every MSP should read from 2020-10-05T23:05:37
In this week’s episode
- To sell more security services to your clients, you need to think like a hacker. The MSPs that get inside a hacker’s mind, can ... Listen
Episode 46: So which is the best PSA? from 2020-09-28T23:05:09
In this week’s episode
-
- It’s the One Trillion Dollar question… which is the best PSA? The right PSA, set... Listen
Episode 45: The big client switch is happening NOW from 2020-09-21T23:05:09
In this week’s episode
- Not many MSPs fully realise the scale of the opportunity for gaining new clients right now, but you will after listening to this podc... Listen
Episode 44: 3 tier selling helps MSPs sell more from 2020-09-15T00:05:10
In this week’s episode Listen
Episode 38: How MSPs can offer killer deals without looking cheap from 2020-08-04T00:05:09
In this week's episode
-
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Listen
Episode 37: Why MSPs should use printed newsletters from 2020-07-27T23:05:15
In this week’s episode Listen
Episode 36: IDEAS: Easily create social media content from 2020-07-21T00:05:17
In this week̵... Listen
Episode 35: Use case studies to win more clients from 2020-07-13T23:05:51
In this week’s episode Listen
Episode 34: How to market cyber security from 2020-07-07T00:05:52
In this week's episode
-
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Listen
Episode 33: Protecting client retention during Covid from 2020-06-30T00:05:37
In this week's episode
-
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Listen
Episode 32: Videos make your MSP look sexy from 2020-06-23T00:05:19
In this week's episode
-
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Listen
Episode 31: SPECIAL: Get new clients deep dive from 2020-06-15T23:05:52
In this week’s special epi... Listen
Episode 30: What your MSP can learn from Iron Man from 2020-06-08T23:05:54
In this week’s episode Listen
Episode 29: Should your MSP have its own podcast? from 2020-06-02T00:05:56
In this week's episode
-
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Listen
Episode 28: The huge profit impact of price increases from 2020-05-26T00:05:42
In this week's episode
- Some of the best IT innovations are born from the simplest of ideas, just like the incredible physical Helpdesk Buttons that allow your u... Listen
Episode 26: How to get your technicians to upsell from 2020-05-11T23:05:20
In this week’s episode
- We look at why most technicians are so bad at upselling, and how to motivate them to tell you when your clients really should be buyi... Listen