Episode 87: How to launch a new security bundle - a podcast by Paul Greens MSP Marketing

from 2021-07-12T23:05:29

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In this week’s episode

With all the security news over the last few weeks, you’ve put together a new security bundle and now you want to launch it to your clients and prospects. It’s great you’re excited about the new stack you’re selling, but how do you get others to care about it? Especially when they’re “uneducated” about security matters, compared to you. This week on the show Paul gives some great advice on educating clients and prospects so your offering sells itself

Also, do you get stressed about recruitment? If you’re finding it hard to attract the right kind of future employees, here’s a different way to look at recruitment

Plus Paul’s special guest this week is an expert in turning OK businesses into highly sellable businesses. It’s an awesome approach because it can make your MSP even more profitable and enjoyable to run, whether you want to sell it now or not

Paul’s special guest was the business guide Steve Preda, bringing his book to life called ‘Buyable: Your Guide to Building a Self-Managing, Fast-Growing, and High-Profit Business’

During the conversation Steve mentioned the great books ‘The E-Myth Revisited‘ by Michael Gerber and Traction by Gino Wickman

Many thanks to Nancy Sabino for recommending the book The Power of Introverts in a World That Can’t Stop Talking by Susan Cain

On July 20th Paul presents a special extended podcast with featuring Jamie Warner, CEO of eNerds and Invarosoft. The show will take a deep dive into how Jamie built his MSP to over $9 million in revenue

Please send any questions, ideally in audio-form (or any other feedback) to hello@paulgreensmspmarketing.com

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Paul Green:

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