Growing Your Podcast By Solving Someone's Pain [Episode 274] - a podcast by Evo Terra

Every podcaster I know (including this guy) wants to grow their show. It doesn't matter if they run a gigantic show with hundreds of thousands of listeners; they want to grow their audience. It doesn't matter if they're a teeny-tiny show hyperfocused on one small corner of the world; there are always people the show hasn’t yet reached. 

At Podfest Multimedia Expo 2020 in Orlando, which I’m freshly back from, I attended a panel discussion where several very successful niche podcasters -- all of them business-related -- were sharing the tips and techniques that made them successful.

During the Q&A portion, one of the panelists -- Joe Sanok from Practice of The Practice engaged in a dialog with an audience member who was struggling to grow their firm’s niche podcast. Joe asked a simple question of them:

“What pain does your podcast solve?”

The exchange between the two of them got me to thinking: what pain does this podcast solve? 

Which should lead you to think: what pain does your podcast solve? 

Initially, you might assume that not all podcasts are designed to solve pains. I know I did. But when you look a little bit deeper, maybe that’s incorrect. Because even if you make a show that’s just there to provide some levity and entertainment to your listeners, maybe that's enough temporary pain-removal for them.

Clearly, the more focused your show is, the easier it is to understand your own answer to that question. The advice came from a guy with a podcast and a podcast network designed to solve the problems of clinicians in private practice, which is quite specific. But as a focusing device, I think we can all benefit from asking ourselves the same question.

So how does your podcast solve pain? What pains do you solve with your podcast? These are interesting questions causing me to re-examine what I am doing with these episodes. Because while I think I do solve some pains, I think that could be better at being more focused on solving pains faced by working podcasters like...

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