Podcasts by Podcast Pontifications
THIS SHOW IS CURRENTLY ON HIATUS - PLEASE ENJOY THE ARCHIVE OF CONTENT FOCUSED ON MAKING PODCASTING BETTER.
Where plenty of podcasts about podcasting (PAPs) tell you what to do, Podcast Pontifications gives you what to think about in podcasting.
Further podcasts by Evo Terra
Podcast on the topic Wirtschaft
All episodes
You Have Reached The End of Podcast Pontifications from 2022-11-02T09:55
Not so long ago, it was possible to talk about the future of podcasting in relevant terms for every podcaster. But podcasting has evolved beyond those simpler times. So what do we do in these mo...
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How Can Podcasters Make Podcast Advertising Better? from 2022-10-26T09:55
The podcast advertising business is once again taking it on the chin, blasted from inside the industry and out. What can podcasters and podcast listeners do about it?
From...
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2023: The Year Podcasting Has To Pay from 2022-10-12T09:55
Podcasting managed to survive a going-on-three-year global pandemic. But the podcasting industry is starting to feel those economic realities finally catching up to us. That won't end so...
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Podcasting's Lack Of Blockbuster Hits Is A Feature, Not A Bug from 2022-09-28T09:55
If the majority of the world isn't talking about one single must-listen podcast, the industry is dead. Right? Wrong. So very, very wrong. Here's why this mythical success metric needs to...
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Making Complex Podcast Tech Disappear With Alitu from 2022-09-21T09:55
Podcasting should be made better, not just easier! That's the motto I started this show with. And I still stand by it! But a lot has happened in five years. What if making it easier to podcast a...
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Podcast Conferences, Cancel Culture,&Human Dignity from 2022-09-14T09:55
Large podcast conferences are at a crossroads, with the podcasting community wondering how next year's conferences and beyond will be reshaped by the winds of change. Here are three possible fut...
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How Podcasting Can Encourage The Podcast Listening Habit from 2022-08-17T09:55
Podcasting is like crack for your ears, many have said. Listen once, and they're hooked for life, right? Well... wrong. What do we need to do—as podcasters and an industry—to help build listenin...
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Getting Past Your Personal Podcasting Humps from 2022-08-10T09:55
It's almost impossible to make a good podcast without listening to great podcasts. But it probably takes more than listening to get from good to great. The secret is learning those not-hidden se...
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Avoiding The Perils Of Un-aligned Podcast Advice from 2022-08-03T09:55
Finding advice on how to make your podcast better is easy. Knowing what advice to take and what to ignore is trickier. Before implementing any advice, take a close look at the agenda beh...
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How Podcasters Can Generate Great Ideas For Social Media Posts from 2022-07-28T09:55
Posting about your podcast on social media without posting ONLY about your podcast can be exhausting. I can't fix that, but I can give you 10 questions to ask yourself that make for great social...
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In The Future, Podcast Discoverability Will Be Specialized from 2022-07-20T09:55
Podcast discovery isn't broken. It's just not one thing. And it gets a lot easier to improve podcast discoverability when a podcast listening app specializes in just one type of content....
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5 New Reasons To Write Better Podcast Show Notes from 2022-07-13T09:55
Too many podcasters skip a key step when publishing: the episode details. Or show notes, as you've likely called them. This helpful text isn't optional. It's required. And I'll give you ...
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Changing The Minds Of Non-Podcast Listeners One IHNI At A Time from 2022-07-06T09:55
Podcasters have a lot of jobs. One we don't often think of is being ambassadors for podcasting. But it's an important job if we're to grow the entire podcasting pie. Start by having some IHNIs a...
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Breaking Free Of The Podcast Sandwich Paradigm from 2022-06-29T09:55
Listening to podcasts is like eating a submarine sandwich. Making a podcast is like making a submarine sandwich. But too many podcasters try to make one like they eat one. Let's fix that...
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Podcast Growth&Monetization With Buzzsprout Ads from 2022-06-08T09:55
Growth and monetization are at the top of every podcaster's wish list. At least every podcaster who's yet to achieve those two things. Or perhaps not at the level said podcaster is happy...
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3 Podcasting Trends To Take You Beyond 2023 from 2022-06-01T09:55
Politicians get in trouble for flip-flopping on issues. But for podcasters, changing opinions and approaches is a survival tactic. Think about these three questions over the next few mon...
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Creative Ways To Get More Ad Dollars For Your Smaller Podcast from 2022-05-25T09:55
Big Podcasting seems almost designed to collect advertising dollars, with very little left for small to mid-sized podcasts. Rather than fighting for table scraps, maybe the narrative nee...
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Can You Still Make A Really Big Podcast In 2022? from 2022-05-18T09:55
Today's podcast landscape is busy. So is it still possible to grow a really big podcast? Yes, but you can't rely on just good content and luck. You have to address these five realities. ...
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Podcasting: Too Diverse To Fail? from 2022-05-11T09:55
The next few months are looking pretty rough for podcasting. And just about every other industry. Historically, podcasting has proven itself to be rather resilient. But there are lean times ahea...
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Big Tech Doesn't Care About Your Podcast from 2022-04-27T09:55
Big tech provided podcasting's first shot in the arm in the early days. In fact, big tech often provided the catalyst for several inflection points in podcasting's history. But recently,...
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Host-Read Podcast Ads Aren't Always The Right Answer from 2022-04-20T09:55
Everyone agrees that pre-produced, lifted-from-radio ads suck on podcasts, and that host-read ads are the clear winner. But is that true for every podcast? More importantly, is it true for your ...
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If You Work In The Business Of Podcasting, You Need A Podcast from 2022-04-13T09:55
Podcasting's purveyors of picks and shovels—the myriad service providers that make our space an actual industry—are filled with smart people. But smarts only gets you so far. What's need...
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The Ugly Math Of Podcast Cross-Promotion from 2022-04-06T09:55
Fishing where the fish are is a solid strategy, so using similar podcasts to promote your podcast is obviously a good idea, right? You bet! But like any marketing effort, what you put in...
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Evo Terra's Podcast Hall of Fame Speech (For Good!) from 2022-03-30T09:55
One of the ways we make podcasting better is by holding the people who work in podcasting accountable for doing better. I'm using my induction into the Podcast Hall of Fame to shine more...
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Podcast Pontifications Season 5 Announcement from 2022-03-28T09:55
I give you, the serious podcaster, lots of things to think about. Not just about the future of podcasting, but how you can make podcasting better. Now I'm giving you another gift: some o...
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Ways To Make Your Podcast More Memorable from 2022-03-24T09:55
When people complete your latest podcast episode, what do you want them to do? Reflect on your brilliance? Bask in a sense of satisfaction? Or would simply remembering what you said 5 mi...
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A Glimpse of Podcasting's Voice-Only Future from 2022-03-23T09:55
Podcasting is an audio-first medium consumed on devices that have built-in microphones. Yet the listening experience is reliant on eyes and hands. What would a voice-only listener experience loo...
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Make Your Niche Podcast More Attractive To Advertisers from 2022-03-22T09:55
More ad dollars flowing into podcasting is generally seen as a good thing. Yet niche podcasters don't see very much of it. Yes, there are "riches in the niches," but only if your podcast...
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Vocalize For A Better Podcast Ad Experience from 2022-03-21T09:55
Podcast advertising has much greater recall than other forms of ads. But how many times have you forgotten a URL, a coupon code, or even the name of the advertiser when you were ready to take actio...
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PREMIUM - Vocalize For A Better Podcast Ad Experience from 2022-03-21T00:00
Podcast advertising has much greater recall than other forms of ads. But how many times have you forgotten a URL, a coupon code, or even the name of the advertiser when you were ready to take ac...
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Keeping Your Podcast Distraction-Free from 2022-03-16T09:55
Sometimes the advancements we see in podcasting look pretty small compared to the hype we see and hear about in other forms of media. Would you be better off jumping ship to try the Next...
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Where's The Churn Rate In Podcasting? from 2022-03-15T09:55
Podcasters love regular listeners. And regular listeners love their podcasts. Dependability on both sides has been a driving and differentiating factor for podcasting. But is that still ...
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Who Is That Podcaster In The Mirror? from 2022-03-14T09:55
The tools podcasters use are constantly changing. But we tend to ignore changes to a critical piece of our podcasts: the podcaster. Has your podcast changed to keep up with changes in yo...
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Less Is More: The Benefits of A Brief Podcast from 2022-03-10T09:55
Two decades and millions of podcasts later, it's likely what you want to talk about is already talked about. But if you're not afraid of doing things differently, you can still make a sp...
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4 Questions To Becoming A Better Podcast Interviewee from 2022-03-09T09:55
Figuring out what type of podcaster you want to be is important to establishing your podcast. But have you thought about and established what kind of interviewee or guest you want to be ...
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Can Podcasts Keep The Trust They've Earned? from 2022-03-08T09:55
Trust in podcasting extends beyond the host and the listener to a larger, overall trust in the idea of podcasting. Interestingly, podcasting enjoys a greater level of trust than other fo...
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Building Reflecting Time Into Your Podcast from 2022-03-07T09:55
Everyone leads busy lives, and the smart podcaster doesn't waste their audiences' time. But in your quest to tighten things up, don't forget to build in time to let your audience reflect...
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Why You'll Never Get Ahead With Your Podcast from 2022-03-03T09:55
A lot of podcasters live episode-to-episode, dreaming of getting ahead so they aren't always rushing to get an episode produced and publish. For many, that's an achievable dream. The tri...
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All Your Podcast's Data Are Belong to Spotify from 2022-03-02T09:55
Data power the business world, and podcasting is no exception. Knowing what works and what doesn't across the whole of podcasting is a major competitive advantage. And guess who now owns...
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Teens&Young Adults Prefer Listening To Podcasts from 2022-03-01T09:55
Like any growing industry, podcasting needs to appeal to a younger audience, if only to keep replenishing supply as well, natural attrition occurs, shall we say. The good news is: the ki...
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When Will The Singularity Moment For Podcasts Happen? from 2022-02-28T09:55
What will the Singularity of podcasting look like? That's hard to predict. But I'm certain it won't be creator-focused advances that will bring it about. No, it'll be listener-focused advances t...
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Should Indie Podcasters Window Their Content? from 2022-02-24T09:55
Many podcasters follow the same playbook: Build a big audience, then give early, special, and private access to a select group who pay for the privilege. But what would happen if you fli...
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Making Your Commitment To Quality Podcasting from 2022-02-23T09:55
As much as I rail against the "podcasting is cheap and easy" mentality, I have to admit it: podcasting is cheap and easy for a lot of podcasters. But your content doesn't have to sound t...
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5 Ways To Serve Your Podcast's Listeners'Future Needs from 2022-02-22T09:55
Keeping your audience happy is important to maintaining your podcast. But there may be other things you can give your audience to keep them better fed and even happier with your show in ...
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Solving Podcasting's Discoverability Problem At The Cost Of Our Mental Health from 2022-02-17T09:55
Regardless of your position on podcasting's "discoverability problem," you probably wouldn't mind it if it were easier for potential listeners to find your podcast, right? Me either. But...
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Controlling The Momentum Of Your Podcast from 2022-02-16T09:55
Having a set of processes and procedures to keep you and your podcast moving is an obvious success factor. But when those processes and procedures start to fail, can you adjust quickly?<...
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Adding Opt-Out Options From Your Podcast's Ads from 2022-02-15T09:55
The decision of whether or not to run ads on your podcast isn't an easy one. Nor should it be. Smart podcasters understand the risks and rewards. And they give their most loyal listeners...
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Warning Our Way To Less Toxic Podcasting from 2022-02-14T09:55
Back in May of 2020, Twitter started an experiment in changing the tone of the discourse on its service. Twitter was testing to see if the equivalent of a tap on the shoulder or a subtle ahe...
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Adding Some Evo To The Podcast Hall Of Fame from 2022-02-10T09:55
Praise is a weird thing, isn't it? We know it makes others feel good to receive it, but many of us get shy or feel awkward when we're the recipients of praise. I'm right there with you. And I ne...
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4 Questions To Help Predict Your Podcast's Success from 2022-02-09T09:55
Not every podcasting idea is a great podcasting idea. At least not beyond the person who had the idea. How predictable is your next podcasting project’s success (or failure)? And would y...
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Podcasting Is A Numbers Game You Don't Have To Play from 2022-02-08T09:55
For as creative a pursuit as podcasting is, it sometimes looks like a math equation with so many numbers being tossed around. Numbers that we're told should be important. But... says who...
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Have Best Practices In Podcasting Made Us Boring? from 2022-02-07T09:55
There may not be a formula for success in podcasting, but there are many established best practices that we dutifully follow as we work to perfect our craft. But does that come at the co...
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Changes To Podcasting Mean Changes For You from 2022-02-03T09:55
When you started podcasting, things were different. Maybe a little. Maybe a lot. At some point, those differences are going to start adding up and you won't podcast the same way ever aga...
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Prioritize Community Building With, Not For, Your Podcast from 2022-02-02T09:55
Audience building and community building in podcasting are two very different things, though we use the terms interchangeably. And tend to ignore the latter. But true-community building ...
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Making High-Concept Podcasts On A High-Value Budget from 2022-02-01T09:55
There's something to be said for making a high-value podcast, which is why many continue year after year. But making a high-concept show can also be rewarding. Do you have time to make b...
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Should Your Podcast Get Drawn Into The Spotifight? from 2022-01-31T09:55
Spotify has long faced criticism while buying its way into having a larger slice of the podcasting pie. At all levels. But that criticism is reaching a crescendo and podcasters are takin...
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Two Paths To Podcasting Leaves No Middle Ground from 2022-01-27T09:55
The future comes at every industry hard, including podcasting. Should you learn bleeding-edge skills you hope will emerge in the future, or relevant-now skills you hope will still be rel...
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The Not So Sad World Of Podcast Follower Remorse from 2022-01-26T09:55
Your podcast is followed by lots of people who don't listen. So is mine. So is everyones. Is that a problem to be solved? Or just a reflection of the complex relationship people have wit...
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Are You Teaching How To Podcast Or A Podcasting MFA? from 2022-01-25T09:55
As an experienced podcaster, it's only a matter of time before you're called on to teach what you know. But what will you teach? And is it designed to make the next generation of podcast...
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Do We Need The Zillow Of Podcasting? from 2022-01-24T09:55
Buying a house and finding a new podcast have more in common than you'd think. You aren't always in the market for both, and there's a problem if you have too many of either. Can lessons...
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Content Strategies For Your Podcast's 3 Different Audiences from 2022-01-20T09:55
Successful podcasters know the importance of making content your audience loves. But your podcast has more than one audience—audiences with different needs. Are you making content for al...
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Solving Your Audience's Problems With Your Podcast from 2022-01-19T09:55
We don't often think of listening to podcasts as problem-solving, but it happens. A smart podcaster knows how to present solutions to their audience, as well as who else is helping solve...
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Focus On The STORY Of Your Podcast's Episodes from 2022-01-18T09:55
Many podcasters say they want to improve their shows. One easily overlooked area of improvement is you. Specifically, your ability to tell better stories with your episodes. This mnemoni...
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Selfish Reasons To Listen To Your Own Podcast from 2022-01-17T09:55
Appealing to the needs of your listener base is key to making a successful podcast. But there's one listener who has slightly different needs than the rest. Make sure you're fulfilling t...
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The Case For Making Private Podcasting Data Public from 2022-01-13T09:55
For as public a medium as podcasting is, a lot of information about specific podcasts is private. But private doesn't necessarily mean secret. How different would podcasting be were we more fort...
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Can Podcasters Get Paid For Their Attention? from 2022-01-12T09:55
If you've ever snail-mailed a friend, you've paid to get someone's attention. In the future would you allow your listeners to pay you to get your attention, podcaster? Spoiler alert: you...
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Will We Ever Get Better Podcast Engagement? from 2022-01-11T09:55
Few things make podcasters happier than a slew of emails from deeply engaged listeners filled with praise for the latest episode. Good work if you can get it. But should you expect and e...
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Giving Your Podcast's Listeners A Public Voice With PodInbox from 2022-01-10T09:55
It's the rare podcaster who doesn't want more engagement or feedback from their listeners. But getting people to do so has been historically hard. Maybe the incentives need to change? Listen
Writing Your Way To A Successful Podcast from 2022-01-06T09:55
Your podcast is more than just your audio file. And as podcasting continues to mature, the not-just-audio parts of your show will become more important factors that influence your podcasting su... Listen
A Brands-Eye View Of The Podcasting Industry from 2022-01-05T09:55
Nearly twenty years in, and many podcasters still have trouble thinking of podcasting as an industry. But our problem does not plague cash-flush brands looking to enter our industry. Who...
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2022: The Year Podcasting Says"Hold My Beer!" from 2022-01-04T09:55
My Long Winter's Nap is over, and the podcasting landscape has never looked brighter. And maybe a little different? No, a lot different. I'm convinced the changes are just getting starte...
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Episode Drop! PodCraft from 2021-12-17T09:55
No, my Long Winter's Nap is not yet over. Almost. Just a few more weeks. I promise!
While you wait, I wanted to let you know about another podcast for podcasters that I think you'll ...
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Episode Drop! Between 2 Mics from 2021-12-10T09:55
My long winters nap is soon coming to an end - just a few more weeks! Today, want to let you know about another podcast I think you'll be interested in. Listen
Planned Podcasting Breaks Are The Best! from 2021-11-16T09:55
Like all creators, serious podcasters need to take care of themselves. Sometimes that means taking time for yourself. Sometimes it means adjusting priorities to make the creative process better. I'...
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Facebook Ads for Podcasts: Good Money After Bad Math from 2021-11-04T09:55
It’s said that money can’t buy happiness. Well...it can’t buy podcast listeners either, according to the data generated from a Facebook Ad experiment I funded for 76 days and have just t...
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Podcast Like A Celebrity With 5 Easy Tips from 2021-11-03T09:55
Celebrity podcasts are killing it, and plenty of podcasters wonder if there’s a secret to podcasting like a celebrity. As it turns out, there is! But is it relevant to podcasters who are...
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What Podcasting Can Learn From Apple TV+ from 2021-11-02T09:55
Streaming services like Apple TV+ are changing how television and movie content are created, consumed, and classified as successful or not. Changes an agile medium like podcasting can le...
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Indie Podcasting Does Not Mean Poor Podcasters from 2021-11-01T09:55
The romantic notion of the struggling artist runs deep in indie podcasting. But while every indie podcaster struggles to get their production to the world, not all struggle to make ends ...
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4 Questions To Uncover Your Podcast's Unique Point Of View from 2021-10-28T09:55
Your podcast is unique. Just like every other podcast. Or just like every other podcast tries to be. The truth is figuring out your show’s unique point of view is hard. Asking these four questio...
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Breaking Your Podcast's Format Isn't Always A Bad Thing from 2021-10-27T09:55
Consistency is often key in podcasting, and your show’s format is part of that. But your format is simply a tool that helps you better tell the story to your audience. Sometimes, a diffe...
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Podcasting With A Purpose (Even If It's Your Own) from 2021-10-26T09:55
Why do you podcast? Yes, plenty of selfish reasons are important if only to keep you podcasting. But does it go deeper than that? I asked the community and was blown away by the responses I rece...
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They're Making Video Podcasts A Thing Again… Again And It Might Just Work This Time from 2021-10-25T09:55
On the whole, podcasting hasn’t been kind to video content producers. And video hasn’t been kind to podcasters’ wallets. But four developing trends could change how podcasters think about video... Listen
Making Your Podcast Better By Controlling The Narrative from 2021-10-21T09:55
Far too many podcasters cede control of the narrative of their episodes to their subject. Here’s how to take that power back, make better episodes, and wind up with even more content to ...
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You Can Be An Expert On Your Podcast Without Being A Jerk About It from 2021-10-20T09:55
“Just the facts, ma’am,” said no podcast listener ever. Yet, the podcasting directories are filled with niched-down podcasters proclaiming their expertise. Is that what your audience tru...
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Moving Past The Full-Time Podcast Income Fallacy from 2021-10-19T09:55
Most successful podcasters don’t make most of their income from their podcast. So why do successful people, from celebs to business leaders, keep investing in their own podcasts? Legitim...
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Authentic Podcasting Is The Best Self Care from 2021-10-18T09:55
Worrying about growth, new tech, and other podcasting distractions can cause you to forget that your audience is your audience, not a nameless pool you have to fight for week af...
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Don't Be Afraid To Showcase Your Podcasting Talents from 2021-10-14T09:55
Conflicting advice plagues podcasters. Be yourself, but also follow this exact format, or you won’t have a successful show. Resolving that conflict isn’t easy. But it starts by trusting ...
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From Free Podcast To Exclusive Podcast&Back Again from 2021-10-13T09:55
Some once-exclusive podcasters are challenging the notion that you can never go home again. They assume their audience will be happy to see them. But reality may not line up with those a...
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Showcasing The Best Episodes Of Your Podcast from 2021-10-12T09:55
You can’t judge a book by its cover. But our podcasts are judged by a single episode—our most recent. It’d be better if we were judged by a collection of our best episodes. But how would...
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Listening To Podcasts Is An Easy Habit To Break from 2021-10-11T09:55
Consistently releasing episodes on a set schedule is a good idea to keep your overall audience happy. But that doesn’t mean that every individual listener is listening to every individua...
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Blame The Beach For This Interruption from 2021-10-04T09:55
There are those who would have podcasters believe that they have to grind out episodes, day after day, week after week, month after month, and never take a break. I am not one of those. ‘Cuz tha...
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International Podcasting Day 17 Years In The Making from 2021-09-30T09:55
It’s International Podcast Day! A day when podcasters around the globe celebrate their craft and their journey, regardless if they’ve been podcasting for 17 days or 17 years. Speaking of...
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Podcasts Tend To Get The Audience They Deserve from 2021-09-29T09:55
Podcasting is easy. For like five minutes. Then reality sets in. The reality of making great content that people can’t help but share. Podcasting doesn’t come with guarantees. So is it w...
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Avoid These 4 Bad Habits Of Bad Podcasters from 2021-09-28T09:55
It’s hard to predict which podcaster will be successful. But it’s fairly easy to see who won’t make it for long just by looking at their actions. Or inactions. Here are some of their bad...
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A Little Bird And The Future Of Value For Value In Podcasts from 2021-09-27T09:55
Micropayments have been touted as the next big revenue source for podcasters since the beginning without much success. But could changes by social media finally herald in our money-flowi...
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Get Serious About Your Podcast With These 5 Upgrades from 2021-09-23T09:55
It’s true that it’s cheap to start a podcast. It’s also true that the best podcasters don’t often podcast on the cheap. Getting serious about podcasting means selecting serious podcastin...
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6 Training Resources To Make You A Better Podcaster from 2021-09-22T09:55
Starting a podcast is easy. But becoming better by following self-serve, learn-at-your-own-pace materials will only get you so far. Sometimes, you need a specialized curriculum to make y...
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5 Resources To Help You Think Like A Serious Podcaster from 2021-09-21T09:55
Where does the serious podcaster go when seeking to up their game? The web is lousy with “how to get started in podcasting” resources. Fortunately, there are also some great next-level r...
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Why Learning Podcasting From The Pros Is Bad Advice from 2021-09-20T09:55
Who better to inspire fledgling podcasters than a podcaster at the top of their game! But for seasoned podcasters who want to get better, the value of playing follow the leader can quick...
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Before You Join A Podcast Network, Check These 5 Boxes from 2021-09-16T09:55
As interest in podcasting heats up, networks new and old are reaching out to podcasters to make it a group effort. Joining a network may be right for your podcast, but consider these fiv...
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3 Lessons Podcasters Can Learn From Norm MacDonald's Life from 2021-09-15T09:55
What’s great about podcasting is that not everyone has to get you or your podcast. That was one of the great things about Norm MacDonald, a comedian from whom podcasters can learn a thin...
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Podcast Planning For The Worst Day Of Your Life from 2021-09-14T09:55
Unfortunately, the confidence one gains with podcasting bestows neither invulnerability nor immortality. When you’re taken down—or perhaps out—do you have a good plan to inform your audi...
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Recouping Your Podcast's Reputation Costs from 2021-09-13T09:55
No rational podcaster likes spending money needlessly. But every day, podcasters make choices on and around their shows without understanding the underlying costs to their podcast or the...
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Embracing The Empowerment Of Podcasting from 2021-09-09T09:55
The degree of autonomy and self-determination we have as podcasters is staggering. But we can get caught up in “the rest” of podcasting & overlook others struggling to find the freed...
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Adding Teeth To Podcasting's Promise of Intimacy from 2021-09-08T09:55
Is intimacy overhyped in podcasting? Probably. Advertisers don’t buy podcasts because podcasts are intimate. They buy podcasts because podcasts perform and provide results. Making a more intimat...
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Podcasting 996 - Path To Success Or Early Burnout? from 2021-09-02T09:55
Many podcasters sacrifice the majority of their free time so they can podcast. Some of them seem to love that, while others wonder if they’re missing out on what life has to offer. Which are you...
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Celebrate Your Podcast's Reviews Like A Boss! from 2021-09-01T09:55
Glowing podcast reviews feel really, really good. Getting any benefits from them beyond a warm, fuzzy feeling is questionable. Unless you have a plan for celebrating reviews for your podcast, t... Listen
Do Old People Listen To Podcasts? Yes. Yes, We Do. from 2021-08-31T09:55
Podcasting is often touted as a way to reach a younger, hipper demographic. But that ignores the millions of people 55+ who listen to podcasts today, with different habits and content preference...
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When Pointless Podcasting Processes Pay Off from 2021-08-30T09:55
Following podcasting best practices is always smart, but it doesn’t leave much room for creativity. Sometimes success is serendipitous, and what seems to be pointless may have an unexpected futu...
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In Podcasting, Stories Beat Advice Every Time from 2021-08-26T09:55
It doesn’t matter how long your podcast episodes are, so long as you tell a great story. Great storytellers make all podcasting better, and with some work and dedication, you too can join their ...
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The Problems With Podcast Marketing Funnels from 2021-08-25T09:55
A lot of podcast marketing advice starts and ends with: build a funnel and keep feeding people into it! And while that can and does work for some, it’ll frustrate a lot of podcasters. He...
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Can You Podcast Without Reliable Analytics? from 2021-08-24T09:55
If reactions to very real privacy concerns remove our one way to track downloads, it’ll wreck the podcast advertising industry. But what about everyday podcasters who don’t rely on impre...
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Shortcuts In Podcasting That Aren't Dead Ends from 2021-08-23T09:55
For as DIY-friendly as podcasting is, it’s still a complex web of creation, distribution, and promotion. So it’s no wonder many are looking for shortcuts through the complexity. Only… do...
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A Podcast Listening App You Can Proudly Recommend from 2021-08-19T09:55
We know that the podcast listening experience matters. And we know the big podcast apps don’t seem to share that sentiment. It’s time for working podcasters like you to do something inte...
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Finding Your Podcasting Style And Leaning Into It from 2021-08-18T09:55
Compare podcasting to modern-day animation, where you’re as likely to see hyper-realistic renderings as you are to see cartoons or computer-driven stop-motion, all rendered on a computer. <...
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Time For Podcast Advertising To Put Up Or Shut Up from 2021-08-16T09:55
Can spending $5 a day on ads really add 10,000 or more new listeners to your podcast? I highly doubt it. But I am crazy enough to put up the money to see if I’m right or if I have 10,000...
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Mastering Your Way To Podcast Growth from 2021-08-12T09:55
Not-shockingly, most listeners aren’t keen on recommending podcasts created by hosts who can’t be bothered to master the craft of podcasting. And yes, podcasting is a craft.
The good...
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The Easy Way To Get People To Recommend Your Podcast from 2021-08-11T09:55
Why has your podcast stopped growing? One reason for that might be that it’s not all that easy for them to recommend your podcast.
Asking listeners to recommend your show while Listen
The Surprising&Delightful Way To Grow Your Podcast from 2021-08-10T09:55
Begging your listeners to tell others about your podcast will only get you so far. Getting more people to do it starts by understanding what people love about your podcast and why they k...
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Blame Your Podcast's Audience For Slow Growth from 2021-08-09T09:55
When facing flatline audience numbers, many podcasters turn to various marketing tactics. Perhaps you do need to spend more time on and with your social media. Maybe you need a big name guest wh...
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Delay Due To Pesky Time Zone Conversions from 2021-08-04T09:55
I’ve been telling you for weeks that I’ve blocked off the entire week to attend Podcast Movement ‘21, even th...
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Making Your Podcast More Than Just An Interview from 2021-08-03T09:55
Many podcasters find it very hard to edit interviews with their guests. They say This conversation was great from start to finish, and my audience is going to love every single word! I’m not...
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Surviving The Flood Of Celebrity Podcasts from 2021-08-02T09:45
I’m not quite as worried about the rise of the celebrity podcast, because I know the internet is big enough to hold indie and celebrity podcasts.
But I do agree celebrities have a leg up w...
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The Mental Healthy Way To Podcasting Opportunities from 2021-07-29T09:55
Podcasters face huge pressures to do more. Some of those pressures are self-motivated and internal. But a lot of times, they’re external from people who expect you to do more in podcasting. And ...
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Fickle Podcasters And The Next Big Thing from 2021-07-28T09:55
What happened to all the tech advancements that were supposed to change podcasting forever and usher in a brand new era for us?
GTP-3 promised that machine learning algorithm would write b...
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Using Music In Your Podcast: Fair Use Or Wise Choice? from 2021-07-27T09:55
I don’t need to disclaim my lack of a law degree when I state the fact that yes, it is legal to play copyrighted music on a podcast so long as the rights to the song have been c...
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You Can't Master Podcasting With A Hack Mindset from 2021-07-26T09:55
Thanks to the internet, it’s easy to acquire the “what should I do” knowledge to get started in podcasting. And even keep going. Many multi-year podcasters are able to crank out episodes only kn...
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Fighting Back At Podcasting's Disinformation Problem from 2021-07-22T09:55
Unscrupulous actors are quick to offer—for a nominal fee—promises of helping you cut in line or sure-fire ways to accelerate your podcasting efforts. And you probably find those offers enticing,...
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Can You Survive Podcasting's Chaotic Era? from 2021-07-21T09:55
Near-constant change has been pretty standard with podcasting. The fabric that underpins all of podcasting is quite flexible and resilient, allowing the podcasting community to live in a relativ...
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Will You Create or Steal Your Next Podcast's Listeners? from 2021-07-20T09:55
To a certain degree, all new podcasts steal at least some market share from other podcasts. Some 80 million Americans report listening to podcasts on a weekly basis. And it’s really hard to list...
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The Best Way To Control Your Podcast's Quality from 2021-07-19T09:55
It’s not often that Dave Jackson, Ray Ortega, and myself find ourselves upstaged by a guest, but that’s just what happened on Podcasters' Roundtable when Mike Carruthers of the podcast ...
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Refreshing Your Podcast For A New Season from 2021-07-15T09:55
If you’ve been listening to Podcast Pontifications for a while, you likely noticed some changes in this week’s episodes. One change is quite trivial, but others subtle (hopefully) but a bit more...
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Podcasting. It's What's For Dinner from 2021-07-14T09:55
Where are the “Got Milk?” but for podcasting, Listen
How To Add Legs To Your Content With Podcasting from 2021-07-13T09:55
Black Widow killed it at the box office...
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The Future Of Podcasting Needs Your Help from 2021-07-12T09:55
I’ll kick off Season Four of Podcast Pontifications with an incendiary comment:
All of us since-the-early-days podcasters who’ve done more in podcasting than simply produce a podcast...
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3 Lessons Podcasters Can Learn From Audio Drama Producers [S3E134 Bonus] from 2021-07-06T09:55
Guest host: York Campbell of the podcasts https://poeticearthlings.com/ (Poetic Earthlings).
Evo’s note: Good news! In a few days, Season Four of Podcast Pontifications will begin. July 12th, 2...
Successful Podcasting Beyond The Top 100 [S3E134] from 2021-05-27T09:55
A lot of attention is directed at the Top 100 (or top 50, 10, or pick a number) lists of “most popular” podcasts. But I've a cryptic message for you. No one listens to all the top 100 most popul...
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Give Them An Excuse Not To Podcast [S3E133] from 2021-05-26T09:55
I think anyone who wants to have a podcast should have a podcast. Or at least try it on for size and see if it’s for them.
But the reality is that podcasting is not for everyone.
... Listen
Pushing Podcasting The Responsible Way [S3E132] from 2021-05-25T09:55
My friend Andrew asked a question on Twitter, which boils down to this: Do podcast listening apps bear responsibility for the podcasts that they promote to listeners?
My comment back...
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Facing Podcasting's Round Peg Square Hole Problem [S3E131] from 2021-05-24T09:55
Would it surprise you to learn the most popular podcast listening app, as reported by actual listeners, is not Apple Podcasts or Spotify, but actually YouTube?
Yes, your podcast’s an...
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Knowing When To Say NO To Podcasting Opportunities [S3E130] from 2021-05-20T09:55
Podcasting is in a period of accelerated growth. As of this morning, Podcast Index is tracking close to 4 millio...
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Playing Up (Or Down) Your Podcasting Personality [S3E129] from 2021-05-19T09:55
Today’s article is not about mental health, but it is adjacent. Before continuing, realize I am not a psychologist. If you have a personality disorder, are in therapy, or are working in any capa...
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How Can You Give Back To Podcasting? [S3E128] from 2021-05-18T09:55
If it isn’t abundantly clear, I have more than a passing interest in making podcasting better, not just easier. Oftentimes, podcasters who listen to or read my words are inspired to take some co...
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Podcasting For The Brass Ring [S3E127] from 2021-05-17T09:55
Last night was the Ambies, the annual awards ceremony from The Podcast Academy, of which I am a dues-paying member. If you work in the podcasting industry, you’re probably familiar with the list...
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The Happy Way To Find Podcasting Success [S3E126] from 2021-05-13T09:55
To me, I equate happiness to contentment. That’s not the same thing as complacency, which is to be avoided. What makes me content about my podcasting journey may not be (and likely will...
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Discovering What Makes Your Podcast Uniquely Yours [S3E125] from 2021-05-12T09:55
Unless you’re a famous celebrity, you need to be able to quickly and clearly communicate the uniqueness of your podcast.
But In my experience, a lot of podcast hosts out there don't ...
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Share Your Podcasting Brilliance With A New Podcast [S3E124] from 2021-05-10T09:55
Podcasters put a lot of effort into building portfolios, media kits, websites, social shares, and myriad other ways to say “these are the things I do!”. But each of those highlighting efforts ex...
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The Process of Changing Your Podcast Is...Well, A Process [S3E123] from 2021-05-06T09:55
In which I reflect back on the 123 episodes of Season 3 of Podcast Pontifications I’ve produced thus far, to examine the changes I’ve put in place for myself. Because if I’m not taking my own ad...
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Getting Fickle Podcast Listeners To Listen More [S3E122] from 2021-05-05T09:55
A little digging into your podcast’s stats will show a good number of your listeners are… well, fickle. Before you can convert them to loyal listeners, you have to get them listening to more epi...
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Getting Your Podcast To Go Viral: A Healthy Move? [S3E121] from 2021-05-04T09:55
Will Facebook become the home of social audio for podcasters? We’re told Listen
Pondering Podcasting's Partiality Problem [S3E120] from 2021-05-03T09:55
Seasoned podcasters have learned to expect a delay between time-of-publish and when the latest episode will publicly appear in various directories. But we’ve assumed that subscribers/followers b...
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Tapping Into The Power Of Podfaded Podcasts [S3E119] from 2021-04-29T09:55
Can you breathe life back into one of your podfaded or inactive shows? Better yet; can you use your podfaded or inactive show as a power source for a different podcast? In my experience, I’ve fo...
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The Proud Way Of Finding Success In Podcasting [S3E118] from 2021-04-28T09:55
If you’ll indulge me, I’d like to refactor some Ted Lasso wisdom towards podcasting with this proc...
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The Art Of Selling And Keeping Your Podcast [S3E117] from 2021-04-27T09:55
Yesterday, Roman Mars announced the sale of 99% Invisible to SiriusXM and
Updating Your Podcast Listener Experience Assumptions [S3E116] from 2021-04-26T09:55
In an odd twist of irony, I'm about to have a chat with Mark Asquith from Listen
What's Apple's Motive For Apple Podcasts Subscriptions? [S3E115] from 2021-04-22T09:55
With the new Apple Podcasts Subscriptions, Apple sees a significant revenue opportunity for them, so podcasting is finally getting the attention it deserves.
Seamless Podcast...
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The Easy Way To Make A Great Podcast [S3E114] from 2021-04-20T09:55
I spend a great deal of time talking about the need to make podcasting better, not just easier. But candidly, I'm more than a little concerned that the message received is “don’t do easy things”...
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Reducing Your Anxiety Around Big Podcasting Changes [S3E113] from 2021-04-19T09:55
There’s way too much stress in podcasting. Stress brought on by speculation of coming changes that podcasters have little control over.
Take the Listen
Have Evergreen Podcasts Gone Out Of Season? [S3E111] from 2021-04-14T09:55
Recently I’ve been thinking about what’s happening in my listeners’ lives when they aren’t listening to my podcast, and how much they are impacted by the seasonality of the world around them. Sh...
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Choosing The Difficult Path To Making Podcasting Easier [S3E110] from 2021-04-13T09:55
It's too easy to gloss over the difficult parts of podcasting that, when done right, help make a show truly outstanding and remarkable.
If you think about the process you go through ...
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Making Bigger&Better Podcasts By Sharing The Wealth [S3E109] from 2021-04-12T09:55
When the pandemic just getting started almost a year ago, an existing client introduced me to an associate of hers who was looking for a production partner on a new podcasting idea she had. Whil...
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Podcasting Like A Pro When You Don't Sound Like A Pro [S3E108] from 2021-04-08T09:55
The phrase “authentic voice” is very overused. But when it comes to the voice listeners want to hear on your podcast, your “authentic voice” is absolutely the right terminology.
But a quic...
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Unlocking Podcast Listener Data Without Being Creepy [S3E107] from 2021-04-07T09:55
With the fresh news that Amazon Music/Audible has quietly launched a podcasters portal, I expect they’ll so...
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Four Dumb Things About Podcasting We Still Haven't Fixed [S3E106] from 2021-04-06T09:55
There’s no doubt that we have, indeed, build a real economy out of podcasting. And I’m thankful for that, as podcasting is my only job! But some things about the podcasting economy we’ve built a...
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Five Additions To Move Your Podcast's Episodes From Good To Great [S3E105] from 2021-04-05T09:55
Today we’re going to finally pay attention to that nagging suspicion that we often have when listening to the final mix/master an episode suggesting to us that maybe, just maybe we could make it...
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Will The Race For Podcasting's Profits Drive Our Dystopia? [S3E104] from 2021-04-01T09:55
You probably saw the announcement yesterday that Listen
5 Boring Ways To Keep Your Podcast Fresh [S3E103] from 2021-03-31T09:55
There was a time when all a podcaster had to do was launched, publish, and a podcast would find its own audience.
But today there are Listen
Growing Your Podcast Like An Architect [S3E102] from 2021-03-30T09:55
Podcast producers who don’t leave things to chance often fall into one of two camps: architects or gardeners.
Architects must understand the client’s (or their own) vision for a podcast an...
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Taking The Creepy Out Of Personalized Podcasts [S3E101] from 2021-03-29T09:55
Marketers ruin everything and it's difficult to have a conversation about personalization in podcasting without drawing some well-deserved side-eye from privacy advocates. (Hi, Listen
Finally! A Podcast Website That Doesn't Suck [S3E100] from 2021-03-25T09:55
Yesterday, I unveiled a new website. It showcases the design talents of graphic designer Nik Gill and hired <...
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The Perilous Life Of A Podcast Producer [S3E99] from 2021-03-24T09:55
Being a podcast producer sounds like a fun job. Hey, it’s my job to produce podcasts on other people’s behalf and I can tell you that yes, absolutely, it is fun. And yes, absolutely, I love it. ...
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Solving Podcasting's Opportunistic Challenge Today [S3E98] from 2021-03-23T09:55
Remember surfing through TV channels or scanning through radio stations, stopping when a show or conversation sounded interesting? Or skimming the sections of a newspaper or randomly flipping th...
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Reality Checking Account For Your Big Podcasting Dreams [S3E97] from 2021-03-22T09:55
The first mass-circulated daily newspaper was launch...
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Would You Prefer Accurate Or Actionable Podcast Metrics? [S3E96] from 2021-03-17T09:55
Do you want accurate stats that count every single access made to your audio files? Or do you want actionable data that inform you how your audience is responding to your podcast and your podcas...
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Getting Paid For Your Podcast Without Podcasting More [S3E95] from 2021-03-16T09:55
I'm not so sure that bonus content for podcasters is the best thing. As uncovered in this year’s Listen
Unpacking Podcasting's Growth Seen In Edison's Infinite Dial 2021 [S3E94] from 2021-03-15T09:55
Today’s episode covers the key podcasty bits from the Infinite Dial 2021 report f...
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How Much Trust Can You Have In Podcasting? [S3E93] from 2021-03-11T09:55
The impetus for yesterday's episode, ...
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Apple Podcasts'Switch To Streaming Will Decimate Downloads [S3E92 - CORRECTED] from 2021-03-10T09:55
If the beta version of Apple Podcasts in iOS 14.5 is to be believed...
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UPDATE AND CORRECTION: No, Listen
Follow This: Apple Podcasts Is Killing The Subscribe Button [S3E91] from 2021-03-09T09:55
James Cridland of Podnews broke the news that Apple Podcasts will soon the word “subscribe...
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Thanking A Few Of The Women Who Make Podcasting Better [S3E90] from 2021-03-08T09:55
In celebration of International Women's Day, this cis-gendered white Gen Xer dude has selected a few women in podcasting who you need to know more about.
Ways To Make Real Money In Podcasting Without Selling Your Soul [S3E89] from 2021-03-04T09:55
NFTs or non-fungible tokens have come to podcasting. Like most things cryptocurrency, I’ve but a tenuous grasp. So Listen
The Case For Upgrading Your Podcasting Recipes [S3E88] from 2021-03-03T09:55
Podcasting tasks—the things you and I do to ply our craft—fall into one of two categories:
- Intrinsic tasks are things that you’ve internalized. They either come with ... Listen
The Future of Podcasting Conferences Post-Pandemic [S3E87] from 2021-03-02T09:55
Is it weird for me to hope that podcasting conferences never go back to normal?
I could do without barely-competent but terribly-enthusiastic presenters doling out bad advice from th...
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Podcasting Listens A Lot Less White Than It Looks [S3E86] from 2021-03-01T09:55
Good news! US-based podcast listeners are much more diverse than the over...
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The Next One Million Podcasts Will Come From Clubhouse, Not Podcasters [S3E85] from 2021-02-25T09:40
In 2020, one million podcasts powered by Anchor launched, effectively doubling the size ...
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Stop Ignoring Your Podcast's Accessibility Issues [S3E84] from 2021-02-24T09:55
Perhaps I've been too subtle, so let me speak clearly and louder for those in the back: Accessibility matters.
Many podcasters are operating under the impression tha...
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If Podcasting Can't Please Everyone, Should We Even Try? [S3E83] from 2021-02-23T09:55
This episode is based on a tweet from Andrew Wilkinson, co-founder of Tiny ...
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Podcast Categories Have A Bad Apple At The Core [S3E82] from 2021-02-22T09:55
I recently signed Podcasters Declare, an open letter to Apple designed to pressure the tech-giant into ...
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How iHeart's Buying Spree Will Effect The Future Of Podcasting [S3E81] from 2021-02-18T09:55
Yesterday's big podcasting news was iHeartMedia’s acquisition of Triton Digital f...
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Podcasting's Elephant In The Evergreens Conundrum [S3E80] from 2021-02-17T09:55
Will the future be kind to your podcast? A good amount of us are making timeless podcast episodes that are fine to listen to 3 days, 3 weeks, 3 months, or even 3 years in the future.
What We Talk About When We Talk About Podcasting [S3E79] from 2021-02-16T09:55
In the online podcast support communities, there’s a huge amount of demand for podcast monetization, growth hacks, and podcast launch strategies. That’s not surprising: on those topics, largely ...
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How To Share Your Podcasting Brilliance&Not Be A Jerk About It [S3E78] from 2021-02-11T09:55
At some point, many podcasters feel the need to share the knowledge they have gained with other less experienced podcasters. But how you do that, and how you bill yourself and the mater...
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Bringing Back The Magic To Your Boring Podcast [S3E77] from 2021-02-10T09:55
What do you do when you get bored with the podcast you're making right now? Yes, I said when you get bored, not if you get bored. Because people—especially Listen
Tweaking Your Serialized Podcast For More Listener Love [S3E76] from 2021-02-09T09:55
Recently I tweeted my frustrations<...
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Make Your Good Podcast Great With Syndicated Content [S3E75] from 2021-02-08T09:55
Podcasters tend to love collaboration, but it’s not easy. Unless we embrace the notion of syndicated content. Then it gets much easier.
I don’t mean syndicated content as defined in the ac...
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The Gateway Drug To Podcasting Is You [S3E74] from 2021-02-03T09:55
We podcasters all have a lot of jobs to do. So at the risk of adding one more role to your already-overflowing plate, there’s another job I’m going to ask you to perform: The job of becoming an ...
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A Podcast's Power To Change People... And The Podcaster [S3E73] from 2021-02-02T09:55
Whether we know it or not, our podcasts and the episodes we produce change our listeners. And if they listen to the episodes of our podcasts long enough, that change can become permanent. <...
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Making Your Podcast Better With Dynamic Content [S3E72] from 2021-02-01T09:55
It's 2021, my dudes, and there exists a way to keep content completely relevant to the audience regardless of when or where they access our content. As proof, I suggest you listen to the first e...
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Can Video Be The Future Of Podcasting If We're Sick Of It? [S3E71] from 2021-01-28T09:55
We live in a world where many of us are getting sick of video-based communications and content.
For a year now video has been forced upon us. We’re doing work on video. We’re going to scho...
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The Battle Against Irrelevancy In Podcasting [S3E70] from 2021-01-27T09:55
I'm afraid of becoming irrelevant to the world of podcasting. Not outdated. And not even unimportant. Simply irrelevant.
My assumption is that the longer one is in the podcasti...
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Is Today's Controversy Tomorrow's Podcast Episode? [S3E69] from 2021-01-26T09:55
When controversy breaks, should you consider throwing your proverbial hat into the ring? If you don’t normally cover current events and have niched-down your focus, the decision to wade into con...
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The Joy Of Successfully Creative Podcasting [S3E68] from 2021-01-25T09:55
It may be an over-reach on my part, but it seems that every book, every course, and every workshop is about creating a successful podcast. A successful podcast that will reach hundreds, thousand...
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Living Up To The Promises You Made With Your Podcast [S3E67] from 2021-01-21T09:55
Every podcast is a promise. Are you and your show still living up to that promise? You’ve probably changed, which is good and natural. But have you changed the promise you’re making to new liste...
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Podcast Your Way Through The Unknown [S3E66] from 2021-01-20T09:55
I have some bad news for you.
- Having a big-name guest on your podcast—if your episodes feature guests—will not make your podcast popular.
- Starting a Tiktok, Instagram, o... Listen
Blending Listener Emotions For A Better Podcast [S3E65] from 2021-01-19T09:55
Every one of your episodes elicits some sort of emotional response from every one of your listeners. Intentional or not, every podcast evokes an emotional response. Even if the podcaster had no ...
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Making More Equity In Podcasting By Stepping Back [S3E64] from 2021-01-18T09:55
In reflection of today, Martin Luther King Day in the United States, I examining ...
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Is Clubhouse The Future Of Podcasting? [S3E63] from 2021-01-14T09:55
Not all of 2020’s gifts that keep on giving into ‘21 are bad. Take Clu...
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7 Intentional Ways To Boost Your Podcasting [S3E62] from 2021-01-13T09:55
One sweaty time at a distanced Barre class was all it took for the advice of fellow podcaster George Hrab ...
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A Brief Lesson Podcasters Can Learn From Politicians [S3E61] from 2021-01-12T09:55
Podcasters have a reputation for being more than a little rambly. They often dive into various tangents and talk at length on trivial matters when listeners just wish they would get to the point...
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Are Helpful Podcasters Averaging Out Podcasting? [S3E60] from 2021-01-11T09:55
I have a complicated relationship with community-driven podcasting groups and events. On one hand, I've started plenty of successful community-driven, podcasting groups and events. Also, I've be...
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Cat-Herding Podcasters Was Always Doomed To Fail [S3E59] from 2021-01-07T09:55
Evo’s note: There was an attempted coup to overthrow the government of the United States of America last night. So you're checking this out years later... well, now you know why this episode...
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Podcasting's Advertising Problem Is Your Problem, Podcaster [S3E58] from 2021-01-06T09:55
Buying ads on podcasts are a PITA, regardless if you’re a buyer, a supplier, or someone in the middle. It sucks.
It sucks for a few reasons:
- The staple of podcast advertis... Listen
Scratching Your Creative Podcasting Itch [S3E57] from 2021-01-05T09:55
Are you making the podcast you were born to make? Or do you have other creative podcasting itches that need to be scratched? Because podcasters are creative people, and while it’s great to have ...
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The Death Of Podcasting Dominance, Brought To You By Amazon&Wondery [S3E56] from 2021-01-04T09:55
Wondery will soon be part of the Amazon machine. The acquisitio...
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More Podcast Pontifications Soon Stuffed In Your Stockings! [S3E55G Bonus] from 2020-12-23T09:55
The end of Evo’s Long Winter's Nap is upon us, and brand new episodes of Podcast Pontifications return on January 4th, 2021! I know you’re excited.
Even though I’ve been on break sin...
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The Low-Stress Approach To AdTech For New Podcasters [S3E55E] from 2020-12-09T09:55
Guest host: Bryan Barletta of the adtech newsletter, Listen
Pondering The Pandemic’s Indelible Mark On Podcasting [PPS3E55D] from 2020-12-02T09:55
Guest host: Mark Steadman of the podcast hosting, distribution, and analytics comp...
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Temper Your Harsh Critic By Looking For A Podcast's Best Trick [S3E55C] from 2020-11-25T09:55
Guest host: Kevin Patton of the podcasts Listen
Getting Your Podcast Unstuck With The Three I’s [S3E55A] from 2020-11-11T09:55
Podcasting At Its Best Is Give&Take [S3E55] from 2020-10-29T09:55
Podcasting is very much a two-way street between podcasters and listeners. It’s just that the bidirectional flow of give-and-take isn’t communication-based.
The give I offer...
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Why PINOs - Podcasters In Name Only - Own The Future [S3E54] from 2020-10-28T09:55
This US election cycle has been a giant shitshow, but it has caused two terms - RINO and DINO - to become a part of our cultural lexicon. Both are pejorative terms that are summed up nicely (?) ...
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A Podcaster's Work Is Never Done... Until They're Done [S3E53] from 2020-10-27T09:55
Some Podcasters Finish Thousands Of Episodes
I have a few friends who have been podcasting since the beginning, and they’re rapidly approaching the 2,000 episode mark. Som...
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Podcasting In Hi-Fi: 3 Trends To Watch [S3E52] from 2020-10-26T09:55
Gamers are largely responsible for the crisp, deep, and rich visual experiences we have come to expect when watching any sort of video on the myriad devices we own.
So it stands to reason ...
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Podcasting On Smart Speakers Isn't Dumb; It's The Future [S3E51] from 2020-10-22T09:55
I think we can all agree that the podcast listening experience on smart speakers is pretty terrible. And by “we” I mean podcasters. We know the best podcast experience is listening via our earbu...
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Accepting Podcast Listeners'Interest vs Desire Conflict [S3E50] from 2020-10-21T09:55
Growing your podcast’s audience isn’t as easy as you want it to be. Even if you do all the marketing and promotional things right, you’ll likely find that your podcast will only attract a tiny f...
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Who's In Charge Here? You Or Your Podcast? from 2020-10-20T09:55
Being a podcaster changes you. It’s certainly changed me. The changes podcasting has on you come in many forms, but the important ones can be categorized into the following:
1. Res...
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Why Spotify's Shows With Music Is A Big Deal Beyond Podcasting [S3E48] from 2020-10-15T09:55
Recently, Spotify removed a seemingly unmovable object that some say has plagued podcasting since the beginning of podcasting: music licensing. From the start, podcasters have wanted to play lic...
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Normalize The Making Of Abnormal Podcasts... Again [S3E47] from 2020-10-14T09:55
Abnormality is not a bad thing. It’s just not normal. Until you normalize it. Here are four different ideas here that might help you embrace a little more abnormality to your podcast.
The Minor Role Podcasters Play In Podcasting's Power Dynamics [S3E46] from 2020-10-13T09:55
As podcasters, our control ends as soon as we’ve mastered our .mp3 files. After that, we cede control to other entities. Entities with their own goals, incentives, positions, and perspectives on...
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Learning To Trust The Podcaster You Are Right Now [S3E45] from 2020-10-08T09:55
There are a lot of unknowns when it comes to podcasting. Without getting too metaphorical, we swim in a sea of uncertainty as we navigate these podcasting waters. I battle the uncertainty that s...
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Simply Making The Podcast You Want&Your Audience Needs [S3E44] from 2020-10-07T09:55
Complexity creep happens. Especially in creative endeavors like podcasting where we have at best a set of guidelines and maybe a roadmap, but not a clear, step-by-step set of instructions to fol...
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Milking Your Podcast's Popularity For All It’s Worth [S3E43] from 2020-10-06T09:55
People - listeners - are attracted to popular podcasts. Other people - podcasters like us - do very little to promote the popularity of the podcast we produce.
Broadly speaking and en ...
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A Simple Trick To Power Through More Podcasts In Less Time [S3E42] from 2020-10-01T09:55
You need exposure to inspiring podcast content if you want to make an inspiring podcast of your own. But none of us have an abundance of time, so how do we do that?
I have a technique that...
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Tracking Podcast Downloads Is Worthless To Everyone [S3E41] from 2020-09-30T09:55
I’m aware that most podcast advertising inventory today is priced and purchased based on the number of downloads an episode is projected to receive. And it is with that full awareness that I ass...
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Boost Your Podcast Monetization With A Business Manager [S3E40] from 2020-09-29T09:55
We don’t often hear stories from the business managers of podcasts, because they don’t have the sexiest of jobs. But it’s not an exaggeration to say they have some of the most important jobs. Fo...
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Podcasting A Hot Take Without Coming Off Like A Jerk [S3E39] from 2020-09-28T09:55
Given the state of our current divisions, podcasters don’t have to look too hard to find controversial topics to cover on an episode. And given what podcasters know about presenting topics to th...
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The Benefits To Podcasting When You're Less Critical More Often [S3E38] from 2020-09-23T09:55
I am a harsh critic. And I have no poker face, so you can clearly tell, either by sight or by sound, when I'm being critical. At least I used to be that way. I’m trying to be better.
Speci...
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The Healthy Way To Deal With Doubts About Your Podcast [S3E37] from 2020-09-22T09:55
Doubts and suspicions about the content we make for public consumption are normal. We all have them. Even the most successful podcasters in the world have doubts about some aspects of the podcas...
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We The People Are Changing Podcasting For The Better [S3E36] from 2020-09-21T09:55
It should come as a surprise to no one that the media we consume is polluted by misinformation and disinformation. Podcasting is part of that media mix, which means that podcasting has a similar...
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Are Podcasters To Blame For Podcasting’s Slow Growth? [S3E35] from 2020-09-17T09:55
Have you heard that Amazon Music now includes podcasts? Not knowing that means you somehow missed not only the news but also the email Amazon Music sent directly to you and every other podcast m...
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Uncovering The Tension Between Fast&Slow Podcasting Processes [S3E34] from 2020-09-16T09:55
Abe Lincoln said that if he had six hours to chop down a tree, he'd spend the first four sharpening his ax. Listen
Podcasting Through Rose-Colored Glasses&Bunny Ears [S3E33] from 2020-09-15T09:55
I’ve applied lots of filters to this audio. But if you’re able to detect the filters I applied to the audio, it means I did a bad job of applying those filters. Done right, most people should ne...
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That's Not A Podcasting Mistake - It's A Feature! [S3E32] from 2020-09-10T09:55
Not all mistakes made in the process of making a podcast are bad things. Sometimes, these inadvertent errors can be a gift. To help illustrate that, I’ve chosen 10 completely random examples of ...
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The Importance Of The Unimportant Parts Of Podcasting [S3E31] from 2020-09-09T09:55
You want your podcast to be successful, don’t you? You want it to grow, don’t you? You want your episodes to reach as many people as they can, don’t you? Of course you want those things. All pod...
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Coping Strategies For Podcasters Who Don't Like Change [S3E30] from 2020-09-08T09:55
Remember the flood of new ideas and innovation that came just after the 2008 recession? Well, podcasters; get ready for 2021. I fully expect a massive influx of podcast innovation to hit in a fe...
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Having The Stones To Take A Temporary Break From My Podcast [S3E29 Bonus] from 2020-08-31T09:55
Hello and welcome to a bonus episode of Podcast Pontifications with me, Evo Terra. “Uh oh. A bonus episode means bad news, right?” Well… yes. But only temporary bad news. And here it is...
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The Case For Non-Hippie Meditating Over Your Podcast [S3E29] from 2020-08-27T09:55
It's not great to constantly obsess about your podcast. Nor is it great to have it completely out of your mind until the very last second. Those who occupy the middle of the spectrum probably ha...
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Does Your Podcast Need A Tune-Up Or A Tone-Up? [S3E28] from 2020-08-26T09:55
Yes, both content and context are important aspects of your podcast. But it’s the tone of your show that acts as the delivery-device that translates the sounds...
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Your Podcast Doesn't Suck, It Just Needs Un-Stuck [S3E27] from 2020-08-25T09:55
All podcasters get stuck. If you've not experienced being stuck; You must be new. Because on a long enough timescale, all podcasters get stuck.
Creatives from many disciplines have learned...
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Sir, This Is Not A Wendy's Podcast... And That's OK [S3E26] from 2020-08-24T09:55
Fast-food giant Wendy's has a podcast, and it’s not particularly good. At least not as we’ve defined what companies are supposed to do with podcasting. But what if that’s on purpose?
Wendy...
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Do You Have The Time To Monetize Your Podcast? [S3E25] from 2020-08-19T09:55
According to conventional wisdom, 5,000 downloads the minimum threshold that ad rep firms want to see before they’ll consider adding a podcast. I tested that theory and found it to be true. But ...
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Re-Humanize Your Podcast Before It's Too Late [S3E24] from 2020-08-18T09:55
Reading a Wikipedia entry is oftentimes incredibly boring. And that’s by design. As a repository of knowledge, it’s important to Wikipedia that they maintain a neutral point of view. But few peo...
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Podcasting With A Voice That Could Peel Paint [S3E23] from 2020-08-17T09:55
I really hate the catchphrase, “I have a face for radio!” I'm clearly a fan of self-deprecation, but there’s so much assumption wrapped up in that statement that it really irritates me....
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A Little Thinking On Big Podcast Stats [S3E22] from 2020-08-13T09:55
One of the things I lament most about podcasting is our lack of a common language around stats and performance.
For the better part of 15 years now, Apple Podcasts (...
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Do Androids Dream Of Being On Your Podcast? [S3E21] from 2020-08-12T09:55
Yesterday, Brian McCullough used Listen
Saying No To Podcasting Jobs&Yes To Podcaster Relationships [S3E20] from 2020-08-11T09:55
You’ve developed some valuable podcasting skills that others - individuals or companies - might be willing to pay for. And they might as well pay you, right?
But tha...
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Surviving The Balkanization Of Podcasting [S3E19] from 2020-08-10T09:55
You’ve likely heard the news the administration of these United States is putting the squeeze on Tencent, a company from China that runs or has an interest in the social apps TikTok and WeChat. ...
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Podcasting Conversations Worth Fighting Over [S3E18] from 2020-08-06T09:55
I had three difficult conversations yesterday. With each, I knew what I was getting into, so I had a little time to prepare. Before the fight gets too heated, or as quickly as possible can once ...
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Getting The Podcasting Band Back Together Again [S3E17] from 2020-08-04T09:55
Podcasting and co-working is on my mind once again. Yes, in the middle of a pandemic where getting together in close proximity is a terrible idea. Noted. But there’s a huge supply of commercial ...
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Correcting Your Authentic Podcasting Voice [S3E16] from 2020-08-03T10:00
Human’s climb up the evolutionary lateral ladder may have given us the twinkling lights of the heavens, but we still don't want people to see us until we are ready for us to be seen. Our true an...
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Confronting Your Podcast's Avatar From The Inside [S3E15] from 2020-07-30T10:00
Think about the two audiences your podcast serves: Your avatar (a stand-in for your larger audience) and you, the creator.
Troubles arise when we see those two audiences as distinctly diff...
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How Do Podcasters Recapture The Ones That Got Away? [S3E14] from 2020-07-29T10:00
A note of caution before we begin: This was not the topic I had planned to cover on today’s episode. But my brain went on a tangent 15 minutes before showtime, and it’s kind of in contr...
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Are Video Podcasts Back From The Dead? [S3E13] from 2020-07-28T10:00
Podcasting and video were never a perfect fit. Video podcasting been tried and mostly failed for years. Some audio producers who pre-date podcasting -- radio personalities -- have had accompanyi...
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Solving Podcasting's Linear Listening Problem [S3E12] from 2020-07-27T10:00
Thanks to an episode of Desert Oracle I discovered an Arizona-based band called Listen
Fighting Against The Hateful Side Of Podcasting [S3E11] from 2020-07-22T10:00
Call me being too woke, P.C., a social justice warrior, a part of cancel culture, or whatever you like. But I think it’s high time we podcasters started taking some responsibility for the hate s...
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Podcasting For Goodness'Sake [S3E10] from 2020-07-21T10:00
How do you justify working with a charity who needs your valuable podcasting skills… but can’t pay you the rate that you deserve?
I firmly believe that we working podcasters should b...
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The End of Podcasting's Direct-Relationship Model Is In Sight [S3E9] from 2020-07-20T10:00
Spotify and Pandora are coming to podcasting with more than just bags of money. They're coming with teams of data scientists and fiduciary responsibility to make money. That's going to upset the...
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The Inevitable Dismantling Of Podcast Directories [S3E8] from 2020-07-16T10:00
A trend towards disintermediation in podcasting has been quietly developing for years. It leaves me wondering when, not if, the big apps, namely Apple Podcasts, Spotify, Pandora, and Google Podc...
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The Future of Closed Captions May Look Like Podcast Karaoke [S3E7] from 2020-07-15T10:00
Jones v Gimlet could be a landmark case and possibly a turning point f...
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Improving Your Podcast's Acquired Taste [S3E6] from 2020-07-14T10:00
“There is no such thing as selling out; only the chance of selling out top cheaply.” That's a quote I first heard from Dave Slusher, one of the original OG podcasters with the Listen
Is Pandora Stitchering A Sirius Podcasting Strategy? [S3E5] from 2020-07-13T10:00
MarketWatch tells us SiriusXM...
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It's Time To Address Podcasting's Facebook Problem [S3E4] from 2020-07-09T10:00
We podcasters have come to rely quite heavily on Facebook. From podcaster-ran support groups to the ability to quickly build a Facebook community for the listeners of your podcast to the comment...
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Restructuring Your Podcast To Be Advertising-Friendly [S3E3] from 2020-07-08T10:00
My thinking on advertising in the podcasting space is shifting. In the last few days, I’ve landed two ad deals for two clients, and one other client somehow found six different advertisers. Whic...
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Is Podcast Listening Too Big Of An Ask? [S3E2] from 2020-07-07T10:00
Humans tend to seek out digital content in one (or more) of three ways:
1. They trust a trusted source: People are happy to let others do the sorting for them, so long as ...
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How You Can Exploit Podcasting's No-Code Future [S3E1] from 2020-07-06T11:00
There’s more to podcasting -- much more -- than editing an audio waveform. Yet the ability to manipulate an audio file remains one of the biggest stumbling blocks -- and is sometimes a non-start...
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Season Three Starts Now! from 2020-07-05T09:55
What can you expect from Season Three of Podcast Pontifications with me, Evo Terra? The format is strikingly familiar to Seasons One and Two. Each episode is a short-form, deep-dive into a single t...
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Season Three Starts Now! from 2020-07-05T09:55
What can you expect from Season Three of Podcast Pontifications with me, Evo Terra? The format is strikingly familiar to Seasons One and Two. Each episode is a short-form, deep-dive into a singl...
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Season Three Starts Now! from 2020-07-05T09:55
What can you expect from Season Three of Podcast Pontifications with me, Evo Terra? The format is strikingly familiar to Seasons One and Two. Each episode is a short-form, deep-dive into a single t...
Listen
It's The Institutionalized Racism, Stupid. [Episode 311] from 2020-06-03T16:00
As a white man pushing 52 years, I have a statement to make:
I am the beneficiary of institutionalized, systemic racism in this country, and I have benefited greatly from white sup...
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What To Do During Your Podcast's Season Break [Episode 310] from 2020-05-12T08:00
I am a huge fan of breaking your podcasting efforts into seasons. And to be clear, I’m also a fan of taking long breaks between seasons. Not all of my fellow podcasting pundits agree. Many adopt...
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Eye Can't Hear You: A Podcasting Paradigm Shift [Episode 309] from 2020-05-11T08:00
Desktop consumption of podcast episodes is growing for the first time in… forever? Thanks to COVID-19 and the forced lockdown we’re are all having to deal with, we’re seeing people shift to cons...
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Feeling Conflicted About Podcasting Conferences [Episode 308] from 2020-05-07T08:00
Many podcasters woke to an email this morning from a large podcasting conference stating that this year’s event had been pushed back by a couple of months. A few days ago, another large podcasti...
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Putting The Simple Back In Podcast RSS Feeds [Episode 307] from 2020-05-06T08:00
It’s not an overstatement to say podcasting would not exist without RSS feeds. But their magic and power is mostly seen by listeners for current and future episodes. As I Listen
Busting The Myth Of Podcast Exceptionalism [Episode 306] from 2020-05-05T08:00
It’s getting easier every day to make a podcast. Yet the act is shrouded in a sea of exceptionalism. Not from the general public or a pool of would-be-listeners. No, the shroud of exceptionalism...
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Podcast Episode Management For Tomorrow from 2020-05-04T08:00
Today, podcast subscribers only have two options when it comes to consuming available episodes: start from the most recent episode and work backward, or start from the very first episode and wor...
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Should You Join Or Form A Podcast Network? [Episode 304] from 2020-04-30T08:00
I’m diving into this topic at the suggestion of a Podcast Pontifications listener, Arnie Chapman. He's the host...
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Today's Podcasting Innovations Will Impact Your Show Tomorrow [Episode 303] from 2020-04-29T08:00
The recent entrants into the pod-tech space are just a harbinger of what’s to come. The world is on lockdown. The economy is in ...
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It’s Curious More Podcasters Aren't More Curious [Episode 302] from 2020-04-28T08:00
More people than ever before are deciding to launch their own podcasts. That takes a certain amount of curiosity to get started....
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Podcast Success Metrics For Tomorrow [Episode 301] from 2020-04-27T08:00
You want your show to be successful. I want my podcast to be successful. And of course, I want all of my clients’ podcasts to be...
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European Podcasters Adapt To Life Under Lockdown [Episode 300] from 2020-04-23T08:00
My body has clearly had enough of this locked-down reality. It’s behaving very strangely and I’ll share that with you in just a moment. But first I want to ...
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Lean Into Your Love-Hate Relationship With Your Podcast [Episode 299] from 2020-04-22T08:00
What part of your podcast do you love the most? What part of your podcast do you like the least?
3 Things To Master Before Promoting Your Podcast [Episode 298] from 2020-04-21T08:00
Every time someone requests a proposal from my firm to help promote and or market their podcast, I always politely decline. Listen
Podcasting: Genre-Defining Or Mired In Medium? from 2020-04-20T08:00
Is comedy a genre? Is podcasting a genre?
I get t...
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Podcasters Report A Mixed Pandemic Performance [Episode 296] from 2020-04-16T08:00
Today you’ll hear from three podcasters on the front line of the pandemic:
- Listen
Don't Panic And Pivot Your Podcast To Video During The Pandemic [Episode 295] from 2020-04-15T08:00
The perennial topic and the existential crisis of making the pivot away from audio podcasting to favor video is back! Under thes...
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Stay Out Of Our Podcasting Lanes, Broadcasters! [Episode 294] from 2020-04-14T08:00
Perhaps you’ve noticed the trend of broadcasters who no longer have access to their professional broadcast studios are producing...
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Podcasting's Present Problems [Episode 293] from 2020-04-13T08:00
There are some best practices in podcasting that haven’t changed a very long time. Many of them exist for very good reasons, ens...
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Coping With COVID19 In Podcast Land [Episode 292] from 2020-04-09T08:00
If I come off a little weird and flippant, please forgive me. If you’ll recall from prior episodes or my various social postings...
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Podcast SEO is Hard. Is It Worth The Effort? [Episode 291] from 2020-04-08T08:00
In the eyes of search engines, podcast content is just web content. And there are no special rules for podcast search engine opt...
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Podcast Episode Planning For Hip-Shooters [Episode 290] from 2020-04-07T08:00
For every successful show that uses the “no-planning” approach, there are hundreds of others that only entertain or provide va...
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Busting The Myths of COPE and CORE For Podcasting [Episode 289] from 2020-04-06T08:00
Lots of people struggle to grasp the difficulty of making all of the content necessary when we want out podcasts to be as great ...
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Podcasters Powering Through The Pandemic [Episode 288] from 2020-04-02T08:00
One of the things I'd like to do with my show is to do the occasional check-in with you, the working podcaster, trying your best...
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Ethical Dilemmas Of Working Podcasters [Episode 287] from 2020-04-01T08:00
We working podcasters have a responsibility to the people who listen to our shows. We have responsibilities when we choose to le...
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April Is Podcast Experiment Month [Episode 286] from 2020-03-31T08:00
In an effort to “lemonade” our current global situation, Listen
Podcasting From A Place Of Abundance [Episode 285] from 2020-03-30T08:00
Today, I want to get into the topic of an abundance<...
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Pandemic Parley For Podcasters [Episode 284] from 2020-03-26T08:00
The novel coronavirus pandemic either has or will hit all podcasters. And the impact will be unevenly distributed, affecting som...
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Reaching Beyond The Pod For Human Connection [Episode 283] from 2020-03-25T08:00
Yesterday I went outside on my tiny little patio and smoked a pipe with 20 other people. Earlier in the week, my friend <...
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Everything Has Changed. Why Hasn't Your Podcast? [Episode 282] from 2020-03-24T08:00
According to studies by Listen
Why Podcast Listening Won't Ever Return To Normal [Episode 281] from 2020-03-23T08:00
Listen
Dealing With Decimated Downloads [Episode 280] from 2020-03-19T08:00
What do you do in a situation where you notice that your podcast downloads have dropped by 10%? (That's what Listen
Disassembling Your Podcast Media Stack [Episode 279] from 2020-03-18T08:00
Podcasters often fail to understand the fundamental difference between using media for distribution or promotional purposes vers...
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Make The Most Of Podcast Bonus Episodes [Episode 278] from 2020-03-17T08:00
Today’s focus will a broader conversation that features some creative ways podcasters can make better use of bonus episodes.&nbs...
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Should You Produce An Episode About COVID19 (Or The Next Crisis)? [Episode 276] from 2020-03-16T08:00
Many podcasters are struggling with that same decision: Listen
Yes, Indie Podcasters Can Compete... And Win! [Episode 276] from 2020-03-12T08:00
Big media companies have piles of cash to throw at awareness campaigns, grab the best and most recognizable names in the world, ...
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Your Podcast Is #1. Now What? [Episode 275] from 2020-03-11T08:00
I’ve been fortunate enough to have some of my content (or my clients’ content) ranked number one for a highly desirable term. It...
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Growing Your Podcast By Solving Someone's Pain [Episode 274] from 2020-03-10T08:00
Every podcaster I know (including Listen
Balancing Skepticism&Support At A Podcast Conference [Episode 273] from 2020-03-09T08:00
Yes, I think you, as a working podcaster, should attend a podcast conference if you can find the budget for it. The chance to bu...
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The Primary Politics of Podcasting [Episode 272] from 2020-03-04T08:00
This is not about politics. This is about learning lessons from the current frenzy that dominates the news here in America and a...
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Knives Out! Podcast Fiction Vs The World [Episode 271] from 2020-03-03T08:00
Podcast fiction is probably my favorite genre. If you're thinking today’s podcast fiction is simply a resurgence of audio drama ...
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Podcasting's Hollowed-Out Middle Class [Episode 270] from 2020-03-02T08:00
Podcasting has some really good benchmarking statistics. But what we (or at least I) really need to see is a distribution chart ...
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Podcasting Through The COVID-19 Crisis [Episode 269] from 2020-02-27T08:00
So today I’m going to think through how COVID-19 could impact podcasting and the lives of podcasters. I’m not a doctor, so we wo...
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Paywalls, Podcasting, and Prejudice [Episode 268] from 2020-02-26T08:00
The decision to put content -- popular content -- behind a paywall is always an agonizing choice for any decent person. Podcaste...
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Dealing With The Skeletons In Your Podcasting Closet [Episode 267] from 2020-02-25T08:00
Episodic podcasts don’t require the listener to back up to the beginning to get caught up. The most recent episode is sufficient...
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Mid-Level Podcasters'Biggest Mistake: Complacency [Episode 266] from 2020-02-24T08:00
Hang around with enough podcasters who've been at it for a while and you’ll eventually hear many of them ask the same question: ...
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Hitting The Limits Of Low-Cost Podcast Hosting [Episode 265] from 2020-02-20T08:00
The promise most low-cost podcast media hosting providers make with you is for “unmetered” bandwidth. It doesn't matter how big ...
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Is Selling Ads On Your Podcast Worth A Dime? [Episode 264] from 2020-02-19T08:00
Last week at Listen
The Podcast Academy: Podcasting's Usurper or Savior? [Episode 263] from 2020-02-18T08:00
When Listen
Your New Podcasting Strategy: Viability-First [Episode 262] from 2020-02-17T08:00
IfListen
Podcast Subscriber Tracking Is Pointless [Episode 261] from 2020-02-11T08:00
Last week a new service launched (not important enough to name or link) that lets anybody see how many subscribers any podcast h...
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Turning SEO for Podcasts On Its Head [Episode 260] from 2020-02-10T08:00
Everything you think you know about podcasting and SEO is backward. Once you get it in the right order, you will have a much bet...
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Podcasting Your Way Through The Coming Recession [Episode 259] from 2020-01-30T15:00
I podcasted my way right through the 2008 financial crisis. But don't think that I'm some sort of financial genius. I'm also the moron who bought a gigantic house I couldn't afford at the height...
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Harder Podcasting Makes Podcasting Better [Episode 258] from 2020-01-29T15:00
It's pretty easy to make a podcast. And getting easier by the minute. Not necessarily better, but it’s a lot easier to make a podcast now than it was just a few years ago.
With that ...
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Planning For Better Podcasting [Episode 257] from 2020-01-28T15:00
There are four levels of podcast planning I want you to think about, and I particularly want you to think of them in sequence so you can see how they build on one another.
• Planning For B...
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Better Podcasting By Living Up To The Hype [Episode 256] from 2020-01-27T15:00
Word of mouth not only comes with a recommendation of what you should listen to but why you should listen.
It helps to think about other media content to get us out of ou...
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No Pain No Gain Podcast Workout [Episode 255] from 2020-01-23T15:00
The gym or fitness center is a great metaphor for podcasting.
The building itself and all of the equipment inside represent the tools and services we working podcasters use to make our pod...
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It's 2020: Is It Easy To Make A Good Podcast Yet? [Episode 254] from 2020-01-22T15:00
t's a lot easier to record a podcast today than it was 10 years ago. It's a lot easier to post a podcast episode today than it was when I started in 2004. It's a lot easier to manage your RSS fe...
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Pitching Your Podcast To Passive People [Episode 253] from 2020-01-21T15:00
Clients often ask me how they can promote their show to gain more listeners. Not that I’m surprised. That same question is still asked by people who've been podcasting for nearly 16 years.
Podcasting In The Zone (Without Zoning Out) [Episode 252] from 2020-01-20T15:00
I sometimes wish podcasting were as simple as sitting down in front of a microphone and talking (and I certainly try to make it that simple for my clients). But you and I know that there's a lot...
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Unmeasurable Metrics: Tracking Intangibles [Episode 251] from 2020-01-16T15:00
The intangible benefits you get from your podcast are likely the most important evidence of your success as a podcaster.<...
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How To Do More In Podcasting Without Doing More Podcasting [Episode 250] from 2020-01-15T15:00
We live in a world of seemingly non-stop podcast conferences. A flurry of thought-provoking articles about podcasting. Online courses and services for podcasters are coming out on a continual ba...
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Leaning Into Radio's Podcasting Push [Episode 249] from 2020-01-09T15:00
It’s no surprise that big radio companies like CBS and iHeart have been spending lots of on-air time telling their listeners over-the-airwaves that they can also listen to their favorite radio p...
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An End To Podcast App Agnosticism&Apathy [Episode 248] from 2020-01-08T15:00
For the better part of 15 years, I’ve had the attitude that I really don't care what app someone uses to listen, because all podcast apps do basically the same stuff. As you listen to podcasts t...
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Surviving The Podcast Privacy Wars [Episode 247] from 2020-01-07T15:00
As working podcasters, we can no longer ignore privacy issues.
But as a working podcaster. You're probably not a technologist or a lawyer, so you probably don't need to know all the vagari...
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Did Your Podcast Grow In 2019? [Episode 246] from 2020-01-06T15:00
What do we actually track to indicate growth of a podcast?
- We can't really track subscribers. At least not easily.
- The new wave of podcast listeners often times ar... Listen
The End Of Painful Podcasting On Smart Speakers [Episode 245G] from 2020-01-02T15:00
At first blush, Smart Speakers seem like the perfect companion to podcasters. I mean, they’re smart, right? Well… not so much in practice. And if you haven’t yet tried to listen to your...
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Perfecting your Podcast's PR Pitch [Episode 245F] from 2019-12-31T15:00
Believe it or not, there are some things I suck at. Taking a vacation isn’t one, but one is writing a press kit. I’m just terrible at it! That’s why I’ve invited Listen
Simpler Podcasting As A Survival Technique [Episode 245E] from 2019-12-30T15:00
I’m a big fan of keeping podcasting simple. That word is in the name of my podcast consultancy, after all: Simpler Media Productions. Truth ...
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Share Your Work To Make A Better Podcast [Episode 245D] from 2019-12-19T15:00
Almost by definition, podcasters have to be good at sharing. I mean, that's kind of the point. Just like I'm sharing my show with Ma'aya...
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Keeping Your Show Relevant Is All Relative [Episode 245C] from 2019-12-16T15:00
Today’s topic is relevancy, and the conversation is led by Mark Asquith. Not only does Mark host his own PAP (podcast about podcasting) called the Listen
The Press, Your Podcast, And All Of Podcasting [Episode 245B] from 2019-12-11T15:00
Today, we’re going to have a conversation about the press and the relationship it has with podcasting. It’s led by guest-host Elena Fernánde...
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There Is No Competition For You To Bury [Episode 245A] from 2019-12-03T15:00
Guest host: Dave Jackson from the School of Podcast...
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Social Scrubbing For A Pristine Podcast [Episode 245] from 2019-10-31T15:00
Social media is a powerful tool. We, as podcasters and as listeners, use social media quite a lot. I often find myself turning to social when I want more information about the people who produce...
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Driving Downloads From Drive-Bys [Episode 244] from 2019-10-30T15:00
Today I’m turning my (and hopefully your) attention to your website in an effort to make sure that you’re maximizing your podcast’s exposure to your website visitor with three simple links. Even...
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Sharing Sharable Info In Show Notes For Your Podcast [Episode 243] from 2019-10-29T15:00
Today, I'm going to walk you through something very simple that you probably think you're doing right… but it’s highly likely th...
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What Podcasters Can Learn From Tennis Players [Episode 242] from 2019-10-24T15:00
It’s all about cozying up to people this week: The Listen
How To Make A Podcast Worth Paying For [Episode 241] from 2019-10-23T15:00
This week, I’m talking about cozying up to various places and players to make your next podcast better this week. I’ve already c...
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The Future of Podcasting Will Be Driven By Data [Episode 240] from 2019-10-22T15:00
This morning, I wasListen
Tilting At Podcasting's Apple-Shaped Windmill [Episode 239] from 2019-10-21T15:00
A couple of years ago, I penned an article on Medium called Your Hatred of Appl...
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Podcasting: Precursor To Publishing Pizzazz [Episode 238] from 2019-10-17T15:00
This week’s miniseries has been about leveraging your podcasting chops to make something that isn’t a podcast. We’ve covered: Listen
From Podcast Listeners to Podcast Learners [Episode 237] from 2019-10-16T15:00
This week, I’m talking about things you can do with your podcast that clearly are not podcasting. So far we've talked about Listen
How A Newsletter Can Catch Your Podcast's Overflow [Episode 236] from 2019-10-15T15:00
Today, I’m making the case why you need a newsletter for your podcast. Email is a fine distribution mechanism for special announcements and promotions.
But there’s the utilitarian as...
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How Bob Ross Ruined Live Podcasting [Episode 235] from 2019-10-14T15:00
I’m convinced that most podcasters are picturing Bob Ross in their head as they plan out their own live podcasting event. But no one wants that.
First, you’re not Bob Ross. And second, the...
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Breaking for SiglerFest2K19 [Bonus] from 2019-10-07T15:00
I'm taking this week off, so that means no new episodes all this week.
Sorry. If you're looking for someone to blame, you could try Scott Sigler. I'm attending Listen
If All The World's A Stage, I Want Better Podcasting [Episode 234] from 2019-10-03T15:00
While it's a stretch to lump public speakers in the same miniseries where I talk about TV, radio, and print encroaching on podcasting (and vice versa), it fits well enough for me. Listen
Stop The Presses! Print Plies Podcasting Prowess [Episode 233] from 2019-10-02T15:00
Of all the old media channels, newspapers make the least sense as the one to find the most success with podcasting. Yet newspapers are winning the podcasting game over the other forms of old med...
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Who Birthed Who? Radio&Podcasting For The Future [Episode 232] from 2019-10-01T15:00
Many people have been predicting that podcasting would be the death-blow for radio. Heck, I bet if you dug back in the archives of shows I was on 15 years ago (please do not dig in the archives ...
Listen
Podcasting is Better Than TV. Film At 11. [Episode 231] from 2019-09-30T15:00
Spotify is spending money trying to convert TV watchers to podcast listeners. It’s an interesting ploy that’s going to be an uphill battle, but there are implications for working podcasters like...
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Are Podcast Apps Part Of Podcasting's Problems? [Episode 230] from 2019-09-26T15:00
We podcasters are at a disadvantage when it comes to listening apps. We can't control which apps our listeners use to consume our content.
Here’s the big and glaring issue that puzzles me....
Listen
Angling for Titles That Are More Than Just The Topic [Episode 229] from 2019-09-25T15:00
Every piece of web content -- and the episodes of your podcast are web content -- needs a title that is descriptive and interesting enough to get someone to want more.
Yes, that’s a l...
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Less Old White Men In Podcasting's Future [Episode 228] from 2019-09-24T15:00
For the culmination of my 10-part future predictions of podcasting that were first made in the inaugural print edition of the Listen
Podcasting Spins Off Something Brand New [Episode 227] from 2019-09-23T15:00
For episode nine of my 10-part miniseries on the future of podcasting Listen
Betting On Bits For Better Podcasting [Episode 226] from 2019-09-19T15:00
How will automation change podcasting in the future? That’s the topic of this, the 8th edition of my 10 part miniseries on the f...
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Surviving The Cold War Of Podcast Advertising [Episode 225] from 2019-09-18T15:00
We look advertising square in the face on the 7th edition of this 10-part miniseries on the future of podcasting. Listen
A Future Reckoning For The Podcast Ad Bubble [Episode 224] from 2019-09-17T15:00
The pending popping of the podcast ad bubble is the topic on part six of my 10-part miniseries on the future of podcasting. Listen
Solving Future Podcast Discovery Problems [Episode 223] from 2019-09-16T15:00
Podcasting’s perceived “discovery problem” is the topic for part 5 of my future-of-podcasting mini-series. (Listen
Exploring Podcasting's Cost-Free Future [Episode 222] from 2019-09-12T15:00
The future of free podcast hosting is part 4 of my future...
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Frenzy or Famine: The Future of RSS in Podcasting [Episode 221] from 2019-09-11T15:00
The future of RSS feeds is part three of my 10-part miniseries on the future of podcasting. Listen
Mitigating Future Threats To Hobbyist Podcasting [Episode 220] from 2019-09-10T15:00
(This is part two of a 10-part miniseries made up of my predictions of the future of podcasting.)
Premium Podcasting Will Soon Dominate The Short Head [Episode 219] from 2019-09-09T15:00
This is the first part of a 10-part miniseries where I will share some predictions I have for the future of podcasting. Let’s st...
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Podcasting Has A Hub-and-Spoke Problem [Episode 218] from 2019-09-05T15:00
You already know that you and Listen
Let Your Podcast Live Where Your Audience Lives [Episode 217] from 2019-09-04T15:00
Today I'm continuing the conversation inspired by Tom Webster's excellent article entitledListen
Be Where Today's Podcast Listeners Expect You To Be [Episode 216] from 2019-09-03T15:00
The impetus for this week’s series is an article recently published by Tom Webster, Senior Vice President of Edison Research, en...
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One Week Break - Aug 26, 2019 from 2019-08-26T15:00
As much as I don't want to disappoint you, I really need back the three hours each day that this show takes. All is good on my end, but I need to put my head down and focus on my business.
<... Listen
How To Make Accessible Podcast Audio In 5 Easy Steps [Episode 215] from 2019-08-22T15:00
In this episode, I (finally) stop espousing theory and give you the exact audio engineering steps you should follow to make amaz...
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Make An Accessible Podcast With The Right Equipment&Environment [Episode 214] from 2019-08-21T15:00
Equipment and the environment where those tools are deployed have massive implications on your ability to make that podcast epis...
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Captioning Your Podcast With A Transcript For Those With Hearing Loss [Episode 213] from 2019-08-20T15:00
If you care nothing about accessibility and take only one thing from this episode, please let it be that Listen
Hearing Loss, Accessibility, and Your Podcast [Episode 212] from 2019-08-19T15:00
Why am I Listen
Podcasting's Two-and-a-Half-Men Problem [Episode 211 Bonus E] from 2019-08-17T19:00
"What? A Friday and a Saturday show, Evo?"
Don't worry. I'm not making a habit out of this. It's just that you people keep going to B...
Listen
Podcast Movement 2019 - Making Friends Will Make Podcasting Better [Episode 211D] from 2019-08-17T02:00
Podcast Movement 2019 Day Four:
Yes, it's a special Friday episode! You can thank the fine folks who went to Buymeacoffee...
Listen
Podcast Movement 2019 - A Little Hoarse&A Lot Of Awesome [Episode 211 Bonus C] from 2019-08-16T01:00
Podcast Movement 2019 Day Three:
You still have one day to meet me for coffee, lunch, breakfast, or whatever! Hit me on Twitter...
Listen
Podcast Movement 2019 - As It Turns Out, I Don't Know Everything [Episode 211 Bonus B] from 2019-08-14T22:00
Podcast Movement 2019 Day Two:
My offer to meet you for coffee, lunch, breakfast, or whatever still stands! Hit me on Twitter Listen
Podcast Movement 2019 - This Changes Everything [Episode 211 Bonus A] from 2019-08-13T22:00
Podcast Movement 2019 Day One:
Yes, I want to meet you for coffee, lunch, breakfast... whatever! Hit me on Twitter or Listen
What To Expect From Podcast Movement 2019 [Episode 211] from 2019-08-12T15:00
In a couple of hours, I fly out to Orlando Florida to attend Podcast Movement 2019. I was a keynote speaker at the first-ever Podcast Movement back in 2014, so I'm excited to see how the event -...
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Advancing Podcasting At Big Events - On Stage Or In The Audience [Episode 210] from 2019-08-08T15:00
For the final episode of the miniseries, I’m turning your focus to podcasting events and enlisting you in the cause of
Becoming THE Local Podcast Advocate [Episode 209] from 2019-08-07T15:00
Today, we're going local with your own influence as you strive to make all of podcasting better. Why not go to the larger online...
Listen
How To Be A Not-So-Pushy Podcast Pusher [Episode 208] from 2019-08-06T15:00
Today the focus in on you as an advocate for podcasting made better, spreading the good news of better podcasts to friends, co-w...
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Guiding&Mentoring Junior Podcasters With Honesty&Expertise [Episode 207] from 2019-08-05T15:00
Today, I want to focus on your relationship with people who have been podcasting for less time than you.
Age&Treachery vs Youth&Skill In Podcasting [Episode 206] from 2019-08-01T15:00
Part 4: How long does it take to actually get better at podcasting so you can call yourself an expert? We’ll cover that today. B...
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The Long&Short Of Better Podcast Episodes [Episode 205] from 2019-07-31T15:00
I’ll answer the question “how long should a podcast episode be?”, but only from the perspective of making a better podcast. ...
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How Long Does It Take To Make A Better Podcast? [Episode 204] from 2019-07-30T15:00
We’re investigating time in this four-part miniseries. Yesterday was all about Listen
Expanding Your Podcasting Time-Horizon [Episode 203] from 2019-07-29T15:00
If you make better use of time, it will get you on the track of making podcasting better. Today, we’ll focus on where you focus:...
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Getting Your Mind Right About Becoming A Podcasting Professional [Episode 202] from 2019-07-25T15:00
Getting your mindset right and making a commitment to move from hobbyist podcaster to podcasting professional is key, but only a...
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Cultivate The Right Connections To Become A Professional Podcaster [Episode 201] from 2019-07-24T15:00
The connections you need to cultivate is part three of my four-part miniseries on switching from amateur/hobbyist/just having fu...
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Upgrading Your Ability To Become A Pro Podcaster [Episode 200] from 2019-07-23T15:00
Part two of a four-part miniseries. Listen
Turning Pro In Podcasting: A Reality Check [Episode 199] from 2019-07-22T15:00
There’s more to being a professional podcaster than you probably think, especially if you think only the cream-of-the-crop are worthy of the title of “pro”....
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Understanding Your Podcast's Most Important Growth Metric [Episode 198] from 2019-07-18T15:00
If you really want your show to grow, the metric that matters is Conversion Rate. Before I get into it, here’s what you missed that you may want to catch up...
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Spying On Your Listeners Can Improve Your Podcast [Episode 197] from 2019-07-17T15:00
Part 3 of the “metrics that matter for podcasters”, today’s episode is an in-depth look at Apple’s Podcast Analytics and how they can help you improve your ...
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Can Social Stats Track Your Podcast’s Growth? [Episode 196] from 2019-07-16T15:00
Social media sites treat audio content as a second-class citizen. Yet we podcasters are told we must engage with our audience socially. But… what if our social audience doesn’t care all that muc...
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Overcoming Download Depression Syndrome [Episode 195] from 2019-07-15T15:00
All this talk about “downloads” isn’t helping. Unless you’re paid per download (like some shows are via advertising), you should probably care less about tracking downloads.
You’re going t...
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Appeasing The Fickle Podcast Listener [Episode 194] from 2019-07-11T15:00
This episode will help make sure your show appeals to the 25% of people who listen to podcasts regularly.
Turning Happy Accidents Into A Podcast Audience [Episode 193] from 2019-07-10T15:00
For all of podcasting’s greatness, it’s really hard for podcast content to be “stumbled upon”. But if you’re willing to make the investment, you can buck th...
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Convincing Your Contacts To Listen To Your Podcast [Episode 192] from 2019-07-09T15:00
Turning to your contacts and other communication channels are some of the best ways to grow your podcast’s audience. However, it...
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Design Your Podcast for the 75% Who Don't Listen To Podcasts [Episode 191] from 2019-07-08T15:00
What happens if your avatar is part of the 75% who have not yet picked up the habit of listening to podcasts? This episode gives some practical advice that you should implement right away becaus...
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Season Two Starts... Now! [Trailer] from 2019-07-08T02:37:28
Hello and welcome to the Second Season of Podcast Pontifications with me, Evo Terra.
If you missed the 190 episodes ...
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Will Time Change Your Podcast? [Episode 190] from 2019-06-20T15:00
An old boss once told me (and it’s proven out true) that work expands to fill the time allotted for it. That’s probably why I’m a fan of artificial constraints. It keeps me focused.
The sa...
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Should You Grow A Big Podcast Or Work To Build A Better One? [Episode 189] from 2019-06-19T15:00
Growth at all costs is a big mantra in the startup world. But does it make sense for your podcast?
- Get a copy of David Hooper’s book, Listen
Can Old Podcasting Dogs Learn New Tricks? [Episode 188] from 2019-06-18T15:00
Podcasting is 15 years old now. And while you still might drive a 15-year-old car and think nothing of it, consider this: teenagers who were in the first wave of podcasters are now in their 30s....
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Sharing Is Caring (About Your Podcast) [Episode 187] from 2019-06-17T15:00
TAKE NOTE: AdvancingPodcast.xyz is now live. Yes, you should sign up if you have an interest in making podcasting bette...
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The Advancing Podcasting Party Wants YOU! [Episode 186] from 2019-06-13T15:00
Announcing the official launch of the Advancing Podcasting Party! No, we’re not running for office. But we are working to make podcas...
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What SpaceX Webcasts Can Teach Podcasters [Episode 185] from 2019-06-12T15:00
As I was watching today’s SpaceX launch “webcast”, I found a few lessons that I think are applicable to podcasters. The population of the world breaks into two classes: People who've watched a s...
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Poking Holes In Your Podcasting Plan [Episode 184] from 2019-06-11T15:00
I hear from a lot of companies who present this as their business plan:
Make great content > Attract a huge audience...
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Are You Podcasting On Purpose? [Episode 183] from 2019-06-10T15:00
If your podcast is more than a year old, you should have two things “dialed-in”:
- Listen
What To Do When You're Overwhelmed By Podcasting Changes [Episode 182] from 2019-06-06T15:00
It's been a wild-and-crazy week in the podcasting world. No, make that a wild-and-crazy six months. Though an argument could be made that we’ve been in the ...
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Solving Podcast Discovery With Lists&Search [Episode 181] from 2019-06-05T15:00
You may have missed the news, but search is about to work in podcasting. Apple recently announced a magnificent upgrade to se...
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What Apple's Big Changes From WWDC19 Mean For Your Podcast [Episode 180] from 2019-06-04T15:00
Wow, but are the podcast-aware Twitter people, Facebook groups, Discord channels, Slack workspaces and seemingly everyw...
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Podcasters Are Making It Too Hard For New Listeners Wide [Episode 179] from 2019-06-03T15:00
This content was created just before the big WWDC -- World Wide Developers Conference -- from Apple kicked off. All around the w...
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3 Reasons To Make A Bold Podcast in 2019 [Episode 178] from 2019-05-30T15:00
Many early podcasters got into podcasting with the idea of doing something different than was possible with other mediums. And w...
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It's Not OK For Your First Business Podcast To Suck [Episode 177] from 2019-05-29T15:00
Conventional wisdom in the podcasting world is that the first few episodes of your podcast are going to suck. Conventional wisdom says you just need to get those sucky episodes out of your syste...
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Podcasting At The Top, Middle,&Bottom Of The Funnel [Episode 176] from 2019-05-28T15:00
You don’t have to be a marketing expert to put out a podcast. But unless you’re doing your show purely for fun, your podcast epi...
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The Future Of Podcasting Might Be Stealing From Instagram Stories [Episode 175] from 2019-05-23T15:00
No, this isn’t an article about using Snapchat and Instagram to promote your podcast. This is an article about packaging the con...
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Will The Algorithm Love Your Podcast? [Episode 174] from 2019-05-22T15:00
Ask around and you’ll hear a common theme amongst digital marketers and content creators lauding praises on podcasting: There’s ...
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Making Room For Purposely Tiny Podcasts [Episode 173] from 2019-05-21T15:00
While we often think about growth of a podcast as a natural progression. Slowly, you’ll gain more audience. Or, with the right a...
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What Business Podcasters Can Learn From Game of Thrones and the Indy 500 [Episode 172] from 2019-05-20T15:00
The series finale of Game of Thrones just happened. This coming weekend, the Indy 500 is happening. I know these things, but I’m...
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3 Tips To Perfect Alignment Between Your Podcast And Your Business’ Brand [Episode 171] from 2019-05-16T15:00
Over theListen
How To Produce A Podcast On Your Business’ Schedule [Episode 170] from 2019-05-15T15:00
No, you don't have to release an episode of your business’ podcast each and every week. Or every two weeks. Or even every month....
Listen
Going Business-First With Your Podcast Is A Smart Business Move [Episode 169] from 2019-05-14T15:00
Do you know why so many business-focused podcasts are interview-based? For the same reason that the tire ads are in the sports section of your Sunday newspaper. N...
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Is Podcasting Harming Your Brand? [Episode 168] from 2019-05-13T15:00
Is your podcast serving the purpose to boost your brand? Or is it actively damaging the hard work you’ve put into building your brand?
Listen
Google Just Made Podcast Websites Really, Really Important [Episode 167] from 2019-05-09T15:00
I made a joke on Twitter earlier this morning that ...
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The Business Case For Ignoring Podcast Statistics [Episode 166] from 2019-05-08T15:00
Stats are important. They tell you how well your business is functioning. Podcasts also have stats. They exist to ensure your podcast is functioning properly.
At least that’s the theory. I...
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Canned vs. Fresh: (Podcast Intros, Not Veggies) [Episode 165] from 2019-05-07T15:00
Typically, consistency is important when producing a podcast. And when someone -- subscriber, casual listener, or first-timer -- hears your work, it needs to grab them right away. But what they ...
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Is Podcasting Wrong About Time-Shifted Media? [Episode 164] from 2019-05-06T15:00
Time-shifted audio is what podcasting was built upon. We didn't want to be stuck with the appointment-based mentality of radio, television, or other media that require the listener of the c...
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How Facebook's Pivot to Privacy Will Impact Your Podcast [Episode 163] from 2019-05-02T15:00
Facebook's pivot to privacy and 1-to-1 communication will clearly impact your podcast's presence on Facebook.
In this short episode, I discuss how podcasters will have to adapt to this n...
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It's OK To Let Podcasting Changes Pass You By... For Now [Episode 162] from 2019-05-01T15:00
If I'm feeling exhausted keeping up with all the changes in podcasting, pontificating about how our industry will change in the future... you must be near catatonic. Sorry about that.
In ...
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Free Podcast Hosting or SPHaaS (Subsidized Podcast Hosting as a Service)? [Episode 161] from 2019-04-30T15:00
History hasn't been good to free podcast hosting companies. But for some startups, hosting podcast files for free is an integral part of their business model.
That's causing old-school p...
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A Podcaster's Guide To A Podcast Purge [Episode 160] from 2019-04-29T15:00
While purging in the dietary sense is very bad for you, a good purge every now and again can be just the thing you need to do as a podcaster.
In this short episode, I pontificate on the f...
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Podcast Copyright&Syndication In Conflict [Episode 159] from 2019-04-25T15:00
As Luminary fights off a flood of takedown requests, podcasters have to ask themselves how they feel about having their content automatically added to new products and services. More importantly...
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Upgrading Your Podcast: Incremental or Overhaul? [Episode 158] from 2019-04-24T15:00
With all the attention and investment opportunities pouring into podcasting, you're probably considering upgrading your show so you can get some of that sweet cash. Or just more ears on your con...
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How Podcasters Can Win The Podcast App War [Episode 157] from 2019-04-23T15:00
Largely because of the non-stop love podcasting is getting in financial (and other) publications, developers with novel ideas are finding it easier to raise capital to build the latest and great...
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Do You Need A Podcast Hygienist? [Episode 156] from 2019-04-22T15:00
Most of us get by just fine on our own. To make sure we stay on the right track, we regularly see "experts" for checkups. Doctors, financial advisor, and dental hygienists. We trust these expert...
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Making Room For Dissent In Podcasting [Episode 155] from 2019-04-18T15:00
As a professional contrarian, I know first hand the power of the dissenting voice. And I also know what it's like to be raked over the coals for espousing unpopular views.
Recently, an
Pitching Your Podcast To Non-Listeners [Episode 154] from 2019-04-17T15:00
The Podcast Consumer 2019 report from Edison and Triton Digital is out, with lots of podcasters & pundits gobbling up the...
Listen
Leaning Into The Love Of Your Podcast [Episode 153] from 2019-04-16T15:00
Here's a fact I live but often forget: Most people aren't looking for perfection. That's as true in podcasting as it in every aspect of life.
Earlier today, I saw Listen
Downward Spiral From Leadership To Legacy [Episode 152] from 2019-04-15T15:00
I've been blessed (cursed?) with an abundance of confidence. Couple that with nearly 15 years experience in podcasting and my leadership role seems cemented.
But to be honest, I'm constan...
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The Growing Trend Of Not Subscribing To Podcasts [Episode 151] from 2019-04-11T15:00
As podcasters, we're always looking to get more people to subscribe to our show. But that drive runs counter to the new wave of podcast listeners, who want to be nothing more than that -- a casu...
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Re-Establishing A Podfaded Show [Episode 150] from 2019-04-10T15:00
Yesterday, I went back to the gym after a 5-week break. I'm more than a little sore today, but it got me thinking about how similar this is to re-establishing a podcast that has faded away.
... Listen
Daily Podcasting: Should You Make The Switch? [Episode 149] from 2019-04-09T15:00
The next big thing in podcasting is daily podcasting. Which shows how history likes to repeat/rhyme because one of the first podcasts ever was a daily show.
But with so many newspapers, m...
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Broadcasters Killed The Podcasting Star [Episode 148] from 2019-04-08T15:00
The NAB Show is just getting started this week, yet the podosphere is already buzzing with concerned podcasters worried that broadcasters are encroaching into their territory.
They've a g...
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Control The Future Of Your Podcast [Episode 147] from 2019-04-04T15:00
To bring the theme of "control" to a close, I'm taking on the heavy topic of controlling the future. No, I'm not magic. No, I can't predict the future. No one can. But there are ways you can con...
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Control The Listener Experience Of Your Podcast [Episode 146] from 2019-04-03T15:00
There's a misconception that podcasters have no control over whether or not a potential listener decides to sample and/or subscribe. The same misconception applies for listeners and their decisi...
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You Control The Quality Of Your Podcast [Episode 145] from 2019-04-02T15:00
Lots of podcasters are constantly looking for the one piece of tech that will increase the quality of their podcast. But as you'll learn in his short episode, the single most important controlli...
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Controlling Your Podcasts'Distribution [Episode 144] from 2019-04-01T15:00
As a working podcaster, you have ultimate control of the distribution of your show and episodes. But wielding that control is something worthy of strategic thought before taking any action or fo...
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Changes To Podcasting Are Just Getting Started [Episode 143] from 2019-03-28T15:00
The changes we've seen thus far this year are just the tip of the iceberg. That's the way change works: always constant and often increasing. This is the hockey stick your mother warned you abou...
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Change Your Mind About Your Podcast [Episode 142] from 2019-03-27T15:00
It sounds kind of obvious that the way you think about your podcast impacts your podcast. That's because it is obvious. But like most other obvious things, it's not the kind of thing often re-ex...
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Change Your Podcast Hosting Relationship [Episode 141] from 2019-03-26T15:32
Expect big changes to podcasting at the technical level this year. But you're at the mercy of your hosting provider for many of them. Which begs the question: How well-established is your relati...
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Change Your Location, Change Your Podcast [Episode 140] from 2019-03-25T15:00
While change is scary for many, and the unknowns with changing where/how you record/produce your podcast seems like potential boat rocking.
But actually, what might be a terrifying change...
Listen
APODCalypse Endgame: When Literally Everyone Has A Podcast [Episode 139] from 2019-03-21T15:00
As mass adoption of podcasting continues, it's becoming easier and easier to create a podcast. And while that sound lovely, fair and idyllic, a world where literally every person has their own p...
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APODcalypse: What If Podcasting Fails... Again? [Episode 138] from 2019-03-20T15:00
While the cash-flush see podcasting as the Next Big Thing, those high expectations can be problematic if the medium fails to deliver serious returns. Where prior boom/bust cycles haven't proven ...
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APODCalypse: The Downfall Of Free Podcasts [Episode 137] from 2019-03-19T15:00
Podcasting will likely see at least one billion dollars of investment money in 2019 alone. And while VCs are used to losing most of the bets they make, they're also used to very big payoffs. And...
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APODcalypse: Sub-Audible Keyword Stuffing? [Episode 136] from 2019-03-18T15:53
To properly index podcast content, sounds need to be converted to something like text, if only for a robot to parse through and make sense of. It's only a matter of when, not if, unscrupulous bl...
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Focus On Business Goals With Your Podcast [Episode 135] from 2019-03-14T15:00
Say it with me: Downloads and increased listener rate of your podcast are NOT BUSINESS OUTCOME.
They are tactical outputs. And while very important to success, THEY ARE NOT BUSINESS GOALS...
Listen
Focus On Your Audience [Episode 134] from 2019-03-13T15:00
Podcasting is the most intimate medium we've come up with to date. Yet far too many podcasters treat their show like it's being listened to by hundreds (or thousands, or tens) of people enjoying...
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Focus on One Topic All Season Long [Episode 133] from 2019-03-12T15:00
Every good presenter, blogger, or podcaster knows that each item produced (slide, blog post, podcast episode) should be about one single topic.
On today's episode, I explore that even dee...
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Focus Collaboration For Focused Audience Growth [Episode 132] from 2019-03-11T15:00
This week, I'm focused. So, therefore, the conversation is all about being focused.
Specifically, I'm going to bring forth some ideas bring getting better focus to your podcast. Tips I ga...
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Exploring Podcasting's Explosive Growth In 2018 [Episode 131] from 2019-03-07T15:00
Triton Digital's Infinite Dial 2018 report is out, and there are lots of great nuggets that show just ho...
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Picking Sides In The Politics Of Podcasting [Episode 130] from 2019-03-06T15:00
"I'm Evo Terra, and I approve this message." No, I'm not running for office. But I do use the metaphor of politics on this short episode to better define the two camps I see forming in podcastin...
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How Big Money Will Limit&Grow Podcasting At The Same Time [Episode 129] from 2019-03-05T15:00
We've seen around $600M of investment dollars pouring into podcasting in the last 35 days. And we're barely out of the 2nd month of the year.
The most recent funding round was for as-yet-...
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Open Rate: Podcasting's Forgotten Metric [Episode 128] from 2019-03-04T15:00
Podcasting holds a single metric as sacred: downloads. And to ensure a podcast gets the most downloads consistently, lots of energy is spent encouraging people to become subscribers.
But...
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Stop Not Marketing Your Podcast [Episode 127] from 2019-02-28T15:00
You put all that time, energy, effort, and money into making a great podcast. But it's not growing as fast as you like. And that's probably because you're not marketing it properly.
To pro...
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Stop Competing With Your Guests [Episode 126] from 2019-02-27T15:00
When a podcast host tries to one-up their guest, it's a bad thing. It's also bad when the host continues to interrupt their guest, hoping to plug their book, product, or just get a point in edge...
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Stop Ignoring Your Podcast's Sound Quality [Episode 125] from 2019-02-26T15:00
"I'm not going to invest in improving the quality of my show until I know this is something I want to do long-term."
That's a common refrain I hear from my podcasting clients. And I under...
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Stop Trying To Run Ads On Your Podcast [Episode 124] from 2019-02-25T15:00
"If you go in through the little door, you stay in the little room." That's from some business book I've forgotten the title of. But it's of importance to podcasters who spend a lot of time tryi...
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Introducing The 7 Minute Mentor from 2019-02-22T15:00
I've been listening to another short podcast that I really think you're going to like. So much, that I'm sharing an episode of the show with you today.
This one is called Understanding Th...
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Podcasting Intrapreneurs Wanted [Episode 123] from 2019-02-21T07:00
I'm wrapping up my "things that should exist in podcasting but don't" mini-series today with a preview of my upcoming presentation at Podfest Orland in early March of 2019.
In this short e...
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Getting Past Podcasting's Linear Past [Episode 122] from 2019-02-20T15:00
For a medium that's supposed to represent choice, podcasting is rather restrictive. It's not quite "all or nothing" but it's close.
Today, when someone subscribes to a podcast, they have ...
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Do Subscriptions Help Or Hurt Podcasting? [Episode 121] from 2019-02-19T15:00
Subscriptions -- free, mostly -- have been baked into podcasting since the beginning. But back then, there was a big push for "subscribe to my blog". Then Google killed Reader because of poor ad...
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Upping The Sound Quality Of Podcasts [Episode 120] from 2019-02-18T15:00
It's 2019. A new 5G network with blazing speed is coming out this year. The cost to store larger files has plummeted. Mobile device storage will soon be measured in terabytes.
But the st...
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The Coming Wave of Custom Podcast Apps [Episode 119] from 2019-02-14T15:00
Custom podcast apps -- a dedicated mobile app that's just for your show and your show alone -- haven't been widely embraced. In this short episode, I'll talk about why that may be changing in th...
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Are Podcasts Worth Paying For? [Episode 118] from 2019-02-13T15:00
Ask the pundits and you'll hear plenty of reasons why paid podcasting will never really take off in America. Most often cited is "the djinni is out of the bottle".
But they forget that ot...
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The Future of Video In Podcasting [Episode 117] from 2019-02-12T15:00
Video was once a strong format in podcasting, but that's been awhile. Today, only a single-digit (or sub-single-digit) percentage of podcasts are video-only. But will it always be that way?
... Listen
Live Podcasting Is Not Dead Simple [Episode 116] from 2019-02-11T15:00
"Live podcasting" is a growing trend. From existing services like Spreaker Live, re-tooled platforms like Periscope's new audio-only option, to new devices like the Rødecaster, plenty of people ...
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"Spotify Is Changing Podcasting! What Should My Podcast Do?"[Episode 115] from 2019-02-07T15:00
For all the buzzing from us podcasting insiders, speculation from tech reporting companies, and even financial media companies weighing in on Spotify's buying spree, we're not doing a good job o...
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Podcasting's Unlikely Social Sharing Savior: Spotify [Episode 114] from 2019-02-06T15:00
Social sharing of audio-only content sucks. Thus far, podcasters have all bad options: Share a direct link to the media file (inflated metrics, zero context), share a link to the episode page (o...
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Pride, Prejudice,&Podcasting [Episode 113] from 2019-02-05T15:00
When you create your podcast on your own, you feel a sense of accomplishment. Even if it's not perfect, maybe a little rough around the edges... that sense of pride you feel is well-deserved. Listen
Moving Podcasting From Big Joke To Big Deal [Episode 112] from 2019-02-04T15:00
15 years later, and podcasting is still a big joke to most people. That's likely an unpopular sentiment, but it's borne out by the fact that 75% of the US population still doesn't think podcasti...
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Your Podcast Needs A Loyalty Program [Episode 111] from 2019-01-31T15:00
This episode was inspired by a 6'4" Canadian discussing peeing on his knees in Thailand. And it's also about how to build a "loyalty program" for your podcast.
For Listen
Podcasting Needs Better Standards [Episode 110] from 2019-01-30T15:00
At the risk of offending my libertarian-minded friends: Podcasting's lack of clear standards is hurting the growth of the medium.
Not that I think we should make a standards board that re...
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How To Stop Google From Ignoring Your Podcast [Episode 109] from 2019-01-29T15:00
Spoiler: Paying someone to "SEO" your existing podcast's content isn't the solution to getting more attention from Google.
If you really want Google to pay attention to your podcast's con...
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Acute Solutions to Chronic Problems of Listener Growth [Episode 108] from 2019-01-28T15:00
Modern medicine makes it easy for many to deal with chronic problems with acute solutions. "Take two of these" really does work in many cases. At least temporarily.
There's a parallel in ...
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When Robots Attack Podcasting! [Episode 107] from 2019-01-24T15:00
Remember when I said that podcasting would never get any easier? Well... what ...
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Unmeasurable Metrics: Seeking Serendipity [Episode 106] from 2019-01-23T15:00
While it's smart to have measurable business objectives for your podcast, focusing too much on easily tracked items such as downloads and reviews can cause you to miss out on serendipity.
The Art of Being Specifically Selfish [Episode 105] from 2019-01-22T15:00
"So... what do you get out of that podcast you do?"
Every podcaster I know hates (or at least hated) this question. You feel the need to justify what you're doing, often to someone who is...
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It Will Never Be Easier To Make A Good Podcast [Episode 104] from 2019-01-21T15:00
There are always new tools, processes, devices, and services to make it easier to podcast. But in podcasting, easier rarely leads to making a better podcast.
But that's true with all medi...
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Exposing Your Business'Podcast To The Public [Episode 103] from 2019-01-17T15:00
Business with podcasts care most about two types of listeners: current customer and existing customers.
If your business is one where customers frequently (or occasionally) visit, you sh...
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How To Convince Your Boss To Send You To A Podcasting Conference [Episode 102] from 2019-01-16T15:00
I'm speaking at several events in the coming months: Phoenix Startup Week, Podfest Expo, and Listen
Will Podcasting Ever Become A Growth Channel? [Episode 101] from 2019-01-15T15:00
No matter how you slice the data, podcasting is growing. More listeners? Check. More shows? Check. More traditional media coverage? Check. More people asking for podcast recommendations? Check.<...
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Finding Your Groove&Escaping The Rut [Episode 100] from 2019-01-14T15:00
To succeed in anything, you need to establish a routine. But building processes from scratch takes time and a lot of trial and error, which is one reason clients come to me. I give them the proc...
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Are You Making A Podcast or A Can Of Beans? [Episode 99] from 2019-01-10T15:00
Commoditization happens in all industries. And by some accounts, it's already happening in podcasting. With some 1,000,000 podcasts expected by the end of 2019, it's bound to happen.
The ...
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Building Resilience Into Your Podcast [Episode 98] from 2019-01-09T15:00
You can't avoid change in podcasting. And if you're using a free podcast host, that change -- the company closes up shop or start charging -- it's going to happen to you sooner or later.
...
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In Defense of Seasons [Episode 97] from 2019-01-08T15:00
I'm a big fan of applying the "seasons" or "mini-series" concept to podcasting. But it has to be done right, and for the right reasons.
Selfish reasons like "I'd just like to take a break...
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From Streaming Audio To Revenue Streams [Episode 96] from 2019-01-07T15:00
Most successful businesses have multiple revenue streams. The same should hold true for business-focused podcasters.
Patreon -- a platform that enables podcasters to monetize their audien...
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Promoting Your Podcast To The Clueless [Episode 95] from 2019-01-03T15:00
If you tell four random people you have a podcast, three of them will look at you blankly. That's because around 70% of the US population don't listen to podcasts. They are, you might say, cluel...
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Why A Business Podcast Is Better Than A Website [Episode 94] from 2019-01-02T15:00
At its most basic level, a business website serves two functions:
- Discoverability
- Information dispersal
And while I don't think a business podcast will i...
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2-Question Web-Presence Test [Episode 93] from 2018-12-20T15:00
As we near 2019, more people don't listen to podcasts than do. Understanding that reality is key to finding success for any podcast, but especially those podcasters with business goals in mind.<...
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Eliminate The Bad Sounds [Episode 92] from 2018-12-19T15:00
"Make great sounding audio", says everyone. Often with little actionable advice on how to make that happen.
In this short episode -- the third part in my Know Your Podcast, Know Yourself...
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First&Last Impressions [Episode 91] from 2018-12-18T15:00
We all know how important first and last impressions are. One of the problems with podcasting is that we often forget what sort of impression we're starting and ending with. Not because we're cl...
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Title, Description&Image [Episode 90] from 2018-12-17T15:00
As 2019 approaches, I think it's a good time for a bit of self-examination -- at least podcast self-examination.
Today we're dealing with the three most obvious elements of your show (at...
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2 Reasons Podcasters Should Love The Idea of RAD [Episode 89] from 2018-12-13T15:00
NPR's much lauded RAD (Remote Audio Data) has been released to the wild, and the predicted f...
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Podcasting Pillars for 2019: Character, Conviction,&Conceit [Episode 88] from 2018-12-12T15:00
Making a great podcast episode isn't easy. But with a little intent, planning, and three key ingredients, you can be confident you're making episodes your target audience will love.
10 Reasons Why You Are Not In Control Of Your Podcast [Episode 87] from 2018-12-11T15:30
If you think you're 100% in control of your podcast; your fooling yourself. Not unlike other digital products, every podcast is reliant on a complex chain of services -- some free, some not -- t...
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How Disney+ Will Impact Podcasting [Episode 86] from 2018-12-10T15:00
Online video services are fracturing. Thanks to coming-entrants like Disney+, AT&T, and more, fans of well-made TV and movie content (not broadcasted or in the cinema) will no longer assume the ...
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Podcasting's Missing Porn Problem [Episode 85] from 2018-12-06T15:00
Yes, podcasting has a porn problem. But by "problem", I mean that it's generally absent from the medium. And that makes it very strange compared to other digital formats
Here are a f...
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Using VC Money To Quit Your Day Job [Episode 84] from 2018-12-05T15:00
They're at it again. Podcast companies like Acast are getting millions of dollars from venture capi...
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Podcasting's Holiday Paradox [Episode 83] from 2018-12-04T15:00
It's the time of year when podcasters all over Western culture stress out over a single topic: What happens if I take a break with my show over the holidays?
First bit of advice: Don't ov...
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The Best New Year’s Resolution For Seasoned Podcasters [Episode 82] from 2018-12-03T15:00
It's the time of year when people start thinking about new year's resolutions, and I've a great one for podcasters who've been at it for a while.
While the fundamentals have podcasting ha...
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Entanglement with Podcasting's Gatekeepers [Episode 81] from 2018-11-29T15:00
Spoiler: Podcasting has gatekeepers. Those gatekeepers? The hosting companies we podcasters use to host and distribute our media files to the world.
Sure, anyone can pay a cheap price (h...
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600K+ Reasons Podcasters Can't Organize [Episode 80] from 2018-11-28T15:00
With almost 15 years of existence, it must be time to organize all podcasters under a governing body, right?
Not so fast. I can offer you many reasons why that's likely not to exceed. Mor...
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Ignore Most Today&Focus On The Best For Tomorrow [Episode 79] from 2018-11-27T15:00
Podcasting today has more in common with broadcasted media rather than digital media. But that won't always be the case.
In this short episode, I make the case for why business-minded pod...
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Cooking Up A Podcast With Leftovers [Episode 78] from 2018-11-26T15:00
If you're like many American's, your refrigerator overflows with leftovers at certain times of the year. Savvy "food assemblers" know how to turn the goodies inside of those plastic tubs into ta...
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Podcasting Is The New Book Publishing [Episode 77] from 2018-11-21T15:00
Not long ago, saying you were a published author was a huge shot in the arm for your professional standing. Not only would you get access to speak at conferences and industry events, but even cl...
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Play For Free Or Pay Your Fee? [Episode 76] from 2018-11-20T15:00
It's smart to want to make a return on your podcasting effort. But as a business creating a podcast focused on your particular business niche, most of the current monetization strategies for pod...
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Stop Obsessing Over Dedicated Podcast Listening Apps [Episode 75] from 2018-11-19T15:00
There are dozens of dedicated podcast listening apps, and podcasters spend a lot of time declaring which one is the best (or just their favorite). And in some cases, podcasters actively encourag...
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Learning (And Teaching) New Things For (And On) Your Podcast [Episode 74] from 2018-11-15T15:00
With some notable exceptions, most podcasts have an informational component. Which makes, at some level, all podcasters teachers of a sort.
And if there's one thing teachers are good at, ...
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Your Podcast Is Bigger Than Your Feed [Episode 73] from 2018-11-14T15:00
Recent development by audio-first companies are changing what it means to have a podcast. As players like Spotify, Pandora, and who ever is next expose their audience to podcasts, savvy podcaste...
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Has Google Given Up On Podcasting? [Episode 72] from 2018-11-13T15:00
It's been a year since the podcasting world was all excited about Google's latest entry to podcasting: Google Podcasts.
But today, Google Podcasts commands less than 1% of the marketshar...
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Searching For Your Podcast's Niche [Episode 71] from 2018-11-12T15:00
Picking the right niche is key to podcast success. Luckily, your current customers (users, clients, whatevs...) are already telling you what they are looking for in a podcast -- even if they don...
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Don't Let A Hacker Steal Your Podcast [Episode 70] from 2018-11-08T15:00
How bad would it be if someone stole your podcast? And what does that mean? Is it even possible?
Yeah, it's possible. And when someone gains access to your podcast -- either at the hostin...
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Merging Your Way To Podcasting Competency [Episode 69] from 2018-11-07T15:00
There's a pretty obvious trend of more companies getting interested in podcasting. But companies tend to be smart -- that's how they stay in business -- so they'll be worried about the multi-mon...
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Is The"Just Launch"Mentality Bad For Podcasting? [Episode 68] from 2018-11-06T15:00
Apparently, large tech companies and podcasting have a common foe: A "just launch it!" mentality, that has little (if any) repercussions when that which is released just isn't any good.
B...
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Niche-ing Down On Daily Podcasts [Episode 67] from 2018-11-05T15:00
The old Evo cautioned anyone who would listen to stay away from daily podcasting. But after doing it for about 70 episodes, I'm changing my tune. Even better -- I think a daily podcast is a grea...
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Relating America's Car Obsession To Its Dominance In Podcasting [Episode 66] from 2018-11-01T15:00
While cars are a staple in most countries, America clearly has an obsession on automobiles that's hard to top. Perhaps it's no coincidence that America also dominates the podcasting scene, count...
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No, Podcasting Hasn't Jumped The Shark. But... [Episode 65] from 2018-10-31T15:00
Beyond the fact that the concept of "shark jumping" by definition can't apply to an entire industry, this week we'll take a critical look at Listen
EATing Your Way To A Successful Podcast [Episode 64] from 2018-10-30T15:00
If you think 600,000 podcasts sounds like a big number, imagine what number you get when you look at individual episodes of podcasts? Millions, to be sure.
While that's an arguably large...
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Don't Micromanage The Future Out Of Your Podcast [Episode 63] from 2018-10-29T15:00
Syndicating a podcast the right way is a mix of art and science. Knowing the right combination of text and images to place in a variety of mostly hidden fields -- mostly RSS feeds and ID3 tags -...
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Atomizing Your Podcast [Episode 62] from 2018-10-25T15:00
Here's a trick: Don't think about your podcast as a continuous piece of content. Instead, think of it as contiguous pieces that can be assembled into a whole.
That's what I mean by "atom...
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What NOT To Put In Your Podcast Outro [Episode 61] from 2018-10-24T15:00
Many podcasters struggle to figure out what to put in the outro -- the last bit -- of their show. Oh, and so we're clear: YOU MUST HAVE AN OUTRO. Seriously.
In this short episode, I'll ta...
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Podcasting Over The Intranet? [Episode 60] from 2018-10-23T15:00
Using a podcast as an internal communication tool isn't new to companies. But some companies are taking novel approaches to this intimate communication medium, drawing on the lessons learned fro...
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Overcoming Podcasting's Creativity Paradox [Episode 59] from 2018-10-22T15:00
Podcasting's greatest strength -- room for unbridled creativity -- is also it's biggest weakness. For some, a wide open playground, with zero rules and unlimited freedom leads to some amazing cr...
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Embracing Podcasting's Punk Rock Roots [Episode 58] from 2018-10-18T15:00
Podcasting and punk share a similar origin story. Both "movements" had people on both sides of the equation wanting something different. The creators broke with tradition and created (often re-a...
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The Art Of Renting Out Your Podcast [Episode 57] from 2018-10-17T15:00
Most serious podcasters know the importance of putting out a new episode on a consistent, regular basis. But that's hard to do every day (or week) of the year.
So while many pro podcaster...
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You, We, and The Audience Makes Three [Episode 56] from 2018-10-16T15:00
The words used on your show matter. Specifically, the words used to describe:
- the host(s) of the show
- the company/organization the show is for
- the people who liste... Listen
Choose Your Own Future, Podcaster! [Episode 55] from 2018-10-15T12:00
You need your show to be "everywhere" to reduce the amount of friction it takes for a would-be listener to find and subscribe to it.
Historically, being "everywhere" was a bit of a challe...
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The Rise And Fall of Podcast SEO [Episode 54] from 2018-10-11T12:00
There are lot of myths surrounding how the major podcast directories help with podcast discovery. One such myth is that there are people and/or algorithms in place that notice when a new podcast...
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My Podcast Can Beat Up Your Facebook Live [Episode 53] from 2018-10-10T12:00
Live video is all the rage, and has been for some time. And it's hard to argue when anyone can see the "view count" of any video. It's impressive when videos have millions of views. And it's lik...
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What's The Frequency, Podcaster? [Episode 52] from 2018-10-09T12:00
Let's start with a bold statement: You really should publish episodes of your show on a regular basis, business podcaster.
With that out of the way... what's the right frequency? Daily? W...
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In Support of Single-Issue Podcasting [Episode 51] from 2018-10-08T12:00
It's often recommended that podcasters follow trends and news, adding their voice in support of or in protest of [insert cause/event].
But as a business podcaster, you do not have to do t...
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Building Community for Your Business Podcast [Episode 50] from 2018-10-04T16:00
As a business podcaster, there's a whole slew of promotional ideas that just don't work. Or maybe, we just think that they don't.
Take community building, a tried-and-true method of getti...
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Science Says Monkey With Your Podcast [Episode 49] from 2018-10-03T12:00
New science indicates that we need to change up thi...
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Podcast Experts Are Not Your Friends [Episode 48] from 2018-10-02T12:00
Sure, that's a bit bombastic. I know many people who are called "podcast experts" and I call them friends. Heck, I've been called a podcast expert.
But keep this in mind: We have our own ...
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Podcasting Like An Influencer (Even For Your Business) [Episode 47] from 2018-10-01T12:00
Influencers -- the "tastemakers" that populate just about every vertical -- can teach fledgling podcasters quite a bit.
While influencers are quite individual, they share some traits that...
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The Real Line That Divides Podcasters [Episode 46] from 2018-09-27T16:00
Spoiler: The line between "indie" podcasters and "pro" podcasters is NOT the line I'm talking about, because that line doesn't really matter to most people.
Except for those who really wa...
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Stealing Money To Pay For Podcasting [Episode 45] from 2018-09-26T16:00
Today I bring you a business opportunity, potential podcast peddler. No, it's not a multi-level marketing scheme. Because those suck.
This opportunity is yours, if you're an expert in any...
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Exploring Podcasting's Effort Hockey Stick [Episode 44] from 2018-09-25T12:00
Not surprisingly, there's a correlation between complexity and effort when it comes to podcasting. The more complex a podcast -- as in pieces and as in processes -- the more work it takes.
<... Listen
You've Launched Your Podcast. Now What? [Episode 43] from 2018-09-24T12:00
There are plenty of myths that keep tripping up new podcasters, and they just won't die. (The myths, not the podcasters.) To help with that, here's a list of old and busted myths, like:
- ...
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Marketing your podcast to the TOP! [Episode 42] from 2018-09-20T12:00
So you want to have a hit podcast that brings you meaningful monthly income, do you?
No worries.
That's easy.
Just build an amazing, high-quality show and produce four amazi...
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I Think We Have Business Podcasting All Wrong [Episode 41] from 2018-09-19T12:00
Most businesses aren't publishers of information. Sure, they have information and they likely publish it on their website. But that's different than media publishing companies.
The way we...
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The BFR Approach to Podcasting [Episode 40] from 2018-09-18T12:00
What does the first private company to reach space (and soon the moon) have to do with podcasting? Oddly enough, the way Space X is thinking about the BFR -- their new 100-person spacecraft -- i...
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Podcasting's Growth: Bigger Audience or Just More Playgrounds? [Episode 39] from 2018-09-17T12:00
Is the (very real) growth in podcasting a rising tide that lifts all boats, or that growth un-evenly distributed?
Spoiler: It's un-evenly distributed, with most of the growth occurring at...
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Sept 12 2018: The Rise of Skynet of Podcasting? [Episode 38] from 2018-09-13T12:00
I'm only being slightly superlative when I say that Panoply's announcement will lead to a distinct demarkation betw...
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From Penny Press To Podcasting Powerhouse [Episode 37] from 2018-09-12T12:00
When a small-ish podcast app gets acquired by one of the largest podcast ad platforms that gets acquired by a 150+ year-old publisher, it's not really news.
Podcasting Your Way Through Your Existential Crisis [Episode 36] from 2018-09-11T12:00
It's not a matter of if but when you'll start to question why your show exists. Or why you keep doing it week after week. It'll happen. So you might as well prepare for it.
Here are a few...
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How Apple and Twitter Are Disrupting Audio [Episode 35] from 2018-09-10T12:00
Apple is buying movies for a new streaming service. Is that a direct line to a paid content, a mor...
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Yes, Netflix Will Save Podcasting [Episode 34] from 2018-09-06T12:00
Many of my podcasting friends poo-poo the idea that a Netflix of podcasting will arrive. They decry the loss of the open nature of podcasting when that happens.
But as a curation tool, Ne...
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Is Your Business Podcast Worth $100,000? [Episode 33] from 2018-09-05T12:00
If you're considering launching a podcast for your business, you should be as serious about it as any other investment you'd make for your business.
Because to go all-in on podcasting -- ...
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IAB Compliance Won't Save Podcast Advertising [Episode 32] from 2018-09-04T12:00
IAB compliance is coming, and the money should start flowing to podcasters thanks to all the new advertisers just wa...
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Do We Need Physical Therapy for Podcasts? [Episode 31] from 2018-08-30T12:00
I'm currently in physical therapy for a bum shoulder, and it's causing me to think about physical therapy for podcasting. Podcast Therapy, if you like.
Not just to get better. That's work...
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Podcast Discovery In 2026 [Episode 30] from 2018-08-28T12:00
If you think podcast discovery is a problem today, imagine the scale of the problem in 2026 (to pick an arbitrary date).
I don't think the current model employed by Apple is scaleable. An...
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You Say Podfading Like It's A Bad Thing [Episode 29] from 2018-08-27T12:00
It's been recently announced that most of the podcasts in Apple Podcasts' directory have "podfaded", meaning the show has stopped releasing new episodes.
But who says that's a bad thing? ...
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Your Strategy Is Showing, Podcaster! [Episode 28] from 2018-08-23T16:00
Business can engage in the podcast world too. Most just go super-niche, creating content that a hyper-focused audience would be interested in, ignoring everyone else.
But some business --...
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What Iron Man Can Teach Podcasters About The Future [Episode 27] from 2018-08-22T12:00
If there's one thing I'm sure of, it's that changes to podcasting over the next 15 years will cause us to listen to podcasts in a completely different way than we do today. We may not even recog...
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Pitch or Launch It? How To Start A New Podcast [Episode 26] from 2018-08-21T12:00
Most podcasters with an idea for a show simply start it. Indie podcasting is (and has been) the largest portion of podcasts in the market.
But others need some resources -- money, staff.....
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The Bad News About Social Media Marketing&Podcasting [Episode 25] from 2018-08-20T12:00
To make your podcast grow, you need to do some marketing. And social media marketing is a staple of marketing.
But all too often, firms assume that starting a brand new [insert social med...
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Why RSS Feeds For Podcasts (Might) Need To Die [Episode 24] from 2018-08-16T12:00
Podcasting has changed a lot over the last decade and a half. But one thing that has held true is the RSS feed. But maybe we podcasters need to rethink our reliance on this technology.
Ho...
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Apple Put The Kibosh On Gray Hat Podcasting Practices [Episode 23] from 2018-08-15T12:00
While Apple has been the best friend ever to podcasting, they're starting to crack down on some, well... spammy practices savvy podcasters have been using to help their podcasts be more "discove...
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What Jerry Seinfeld Can Teach Podcasters [Episode 22] from 2018-08-14T12:00
Most podcasts feature an interview. Sometimes, it's a very long interview. That's the beauty of podcasting: There isn't a "show clock" to force a podcaster to trim off the "good bits" of an inte...
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Stop Podcasting Too Close To The Ball [Episode 21] from 2018-08-13T12:00
So many podcasts are stuck in the record-produce-publish model stuck in an infinite loop that mirrors the listening experience.
But just because a show releases and episode each week, tha...
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Can We Still Podcast In A Post-Apple/iTunes World? [Episode 20] from 2018-08-09T12:00
Say what you will about Apple, but they've been the proverbial 800-lb gorilla when it comes to podcasting. No company has done more for podcasting than our friends at Apple.
But that may ...
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What Alex Jones Can Teach Podcasters [Episode 19] from 2018-08-08T16:00
You've probably heard that Alex Jones and his Infowars has been mostly removed from various social and new media sites. And therein lies some lessons for anyone serious about their podcast.
<... Listen
Nice Podcasters Finish First [Episode 18] from 2018-08-07T12:00
There's a lot more to the podcasting process than just hitting PUBLISH when the audio is done.
Let's call it "finishing", and I've some tips (via a checklist) on making sure that you're r...
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The Secret To Growing Podcasting Is More IHNIs [Episode 17] from 2018-08-06T12:00
As much as I love podcasting, there are some statistics I find troubling. Specifically, there's the fact that podcasting is the slowest growing "media" medium... ever.
Why is it that more...
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Podcasters: Stop Making Sh**ty Show Notes! [Episode 16] from 2018-08-02T16:00
Wow, but do we podcasters abuse the term "show notes". This whole rant was predicated by two podcasts I recently listened to that didn't care at all about the Listener Experience, making it incr...
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Is Google Podcasts Making A Play For Everyone? [Episode 15] from 2018-08-01T16:00
Recent changes indicate Google Podcasts is about to go beyond the Android, likely to iOS. But that's just the tip of the iceberg.
What changes are endemic when a powerhouse like Google ca...
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5 Ways To Quickly Grow Your Business Podcast [Episode 14] from 2018-07-31T16:00
Everyone -- even business podcasters -- wants more listeners. But getting them is hard, and marketing for podcasting isn't easy. But I've some idea for you, ranging from easy to more complex. 1)...
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Are Conferences and Meetups Good For Business Podcasters? [Episode 13] from 2018-07-30T12:00
Short answer: Yes, business podcasters can (and do) get value out of podcasting conferences, meetup groups, and other gatherings that tend to attract the hobbyist podcaster and fans of podcaster...
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Does Your Podcast's Brand Match Your Business? [Episode 12] from 2018-07-26T12:00
Branding isn't what's inside your brand book: it's whatever the public says it is.
Now, with podcasting, we have the ability to give voice to our brand to help shape public perception. Listen
There's More To Podcasting Than Just Interviews [Episode 11] from 2018-07-25T12:00
Interviews have become synonymous with "interviews", but there's a lot more out there that podcasters -- especially business podcasters -- can explore.
In this episode, I'll give you five...
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Perfection Isn't The Enemy of Podcasting [Episode 10] from 2018-07-24T12:00
There's no doubt that it's easier than ever to launch a podcast, thanks to advances in technology. But when you sacrifice quality for ease, you're into troubled water, especially if you're shoot...
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Why You Should (Happily) Pay For Podcast Hosting [Episode 9] from 2018-07-23T12:00
No one wants to waste money creating their podcast. But before you cut out professional podcast hosting from your budget, consider what all you're getting for the $5 to $20 cost each month. (Yea...
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Business Podcasters Need To Be Writers Too [Episode 8] from 2018-07-19T12:00
Many (if not most) podcasters think that their job is done after producing the audio. But to do the publishing process right, you have to write. Hey, that's clever.
In this episode, I'll ...
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What IGTV Can Teach Business Podcasters [Episode 7] from 2018-07-18T12:00
What podcasters can learn from Instagram TV stars.
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Podcasting Now More Popular Than Blogging [Episode 6] from 2018-07-17T12:00
Tips for professional bloggers getting into podcasting.
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What Podcasters Can Learn From Sandwich Makers [Episode 5] from 2018-07-16T12:00
Why you should stop building your show the way listeners consume your episodes.
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Optimizing the Listener Experience for Noobs [Episode 4] from 2018-07-12T12:00
A small list of items your podcast page MUST have.
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Metrics-Based Subscriber Growth [Episode 3] from 2018-07-11T12:00
How to get strategic insights with free tools.
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Math Is The Enemy Of Podcast Monetization [Episode 2] from 2018-07-10T12:00
The rumored "cash cow" that is podcast advertising probably isn't for you. Sorry.
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Pontificating on Google Podcasts [Episode 1] from 2018-07-09T12:00
Evo started this show pontificating about Google Podcasts.
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