What's Apple's Motive For Apple Podcasts Subscriptions? [S3E115] - a podcast by Evo Terra

With the new Apple Podcasts Subscriptions, Apple sees a significant revenue opportunity for them, so podcasting is finally getting the attention it deserves. 

Seamless Podcast Listening Worth Paying For

At its most basic, Apple Podcasts Subscriptions allow for a frictionless way to let listeners pay for podcasts without having to manage multiple shows, feeds, etc. But I don’t think Apple is directly going after the premium/private podcast market.

Thinking Like A Podcast Developer

But developers think a little differently than podcast publishers, if only because Apple makes money—a lot of money—from the efforts of developers. An Apple-incentivized ecosystem for podcasts has many benefits, from solving that “discoverability” problem too many podcasters gripe about to new revenue models that go beyond paid subscriptions.

And remember that Apple made $15.8 billion on services in the first quarter of this year. It's projected that Apple will see $89 billion of annual revenue from services by 2025. That’s less than four years from now.

It’s not a stretch to see Apple maximizing their revenue by promoting podcasts—heavily—to exploit a brand new revenue stream

Apple Brings The Power Of Apple

No, none of the prior attempts to paywall podcast content have been breakout successes. But Apple hasn’t been behind any of them. Imagine the full force of Apple’s marketing machine working hard to re-introduce that little purple square to every iPhone user.  

Are You Ready To Make Money With Apple Podcasts?

I highly recommend you set aside an hour or so to pore over the info pages Apple has already created that detail all the current options available with Apple Podcasts Subscriptions. If you read those pages carefully and try to think more like an app developer, you’ll discover plenty of intriguing items.

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A written-to-be-read article and a full transcript of the audio of this episode can be found at https://podcastpontifications.com/episode/whats-apples-motive-for-apple-podcasts-subscriptions

Follow @EvoTerra on Twitter for more podcasting insights as they come.

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Evo Terra produces Podcast Pontifications four times a week to provide ideas and ask questions every working podcaster should be thinking about.

Image credit: Apple Podcasts Subscriptions

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