EP40 - BUILDING YOUR SEO RANKING FOR B2B BRANDS: Interview with Clarice Lin - a podcast by Andrew Tran

from 2021-08-10T01:28:55

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SEO or Search Engine Optimization has never been more important now than it has ever been. New algorithm changes and consumer trends have meant that optimizing your website to rank on intended searches for Google, Bing, Baidu and other search engines is really important towards serving your customer’s needs and capturing lost opportunities.


My latest guest is Clarice Lin, she is a marketing strategist focusing on working with her clients to rank on the first page of Google and/or YouTube.


Our conversation opens up on what marketing campaign resonates with her and why, whilst we also talk about what are the common challenges brands face, large or small when it comes to committing to their marketing activity.


Chapters in the interview



  • 3:05 - Introduction

  • 3:33 - Marketing campaign that’s most memorable in recent times

  • 4:46 - Duracell Bunny campaign

  • 5:23 - Common challenges businesses face when it comes to marketing activity

  • 8:12 - Typical SEO consultation process (Needs analysis)

  • 10:19 - Tools and tips to analyze their rank and identify opportunities for search

  • 12:00 - Specific tools for SEO

  • 13:18 - Why keyword stuffing is bad for your website in the long run

  • 18:33 - Advice for businesses where time and money is poor, but recognize marketing activity is really important


About Andrew Tran Digital


Andrew Tran (AT) Digital is an independent marketing consultant, strategist and podcaster partnering with brands to navigate the challenges in their market in order to perform better, realise their brand’s purpose and develop value to their customers.


For more information, please visit the website - https://www.andrewtran.asia/pov or connect on LinkedIn - https://www.linkedin.com/in/andrewtrandigital/


Further episodes of Point of View (POV) Business Podcast by Andrew Tran

Further podcasts by Andrew Tran

Website of Andrew Tran