Podcasts by Ponderings from the Perch

Ponderings from the Perch

Conversations with Priscilla McKinney, founder and President of Little Bird Marketing, an award-winning agency specializing in content marketing, lead generation, branding and design. As a CEO and serial entrepreneur, Priscilla's topics range from marketing best practices, the "stunning discomfort" of entrepreneurship, market research, her love of the autoharp, and other marketing oddities.

Further podcasts by Little Bird Marketing & C-Suite Radio

Podcast on the topic Wirtschaft

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Ponderings from the Perch
Social Media Strategies to Leverage for Success from 2022-02-23T06:01

'Tis the season to see your local Girl Scouts posted up at your favorite grocery store. It only makes sense to talk about cookies in this episode — well, maybe not those types of cookies (though a ...

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Ponderings from the Perch
Investing in Growth at InnovateMR with Lisa Wilding-Brown from 2022-02-16T06:01

A celebration is in order for our friends at InnovateMR! They have received a significant investment from CIVC Partners, a Chicago-based middle-market private equity firm focused on investments in ...

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Ponderings from the Perch
Leading from Core Values with Michaela Gascon from 2022-02-09T06:01

Most people can appreciate the importance of core values, but often, core values are overlooked or poorly implemented into the foundation of an organization.  Though a business can change over time...

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Ponderings from the Perch
Looking into the Future of Brand Strategy Optimization with Emmanuel Probst from 2022-02-02T06:01

Market Research is no longer solely focused on measurement but has grown to include prediction and optimization of the impact of marketing. On today's episode, Priscilla talks with Emmanuel Probst,...

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Ponderings from the Perch
Cheskie Rosenzweig on 2022 as the Year of Data Quality from 2022-01-28T06:01

On today's episode, Momma Bird, Priscilla McKinney, and her guest, Cheskie Rosenzweig discuss a topic that often gets talked about but never seems to get resolved: Data quality. Cheskie is a Senior...

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Ponderings from the Perch
Tapping into Narrative Research and Behavioral Science with Leigh Caldwell from 2022-01-14T22:03:53

There's been a tradition in some aspects of the humanities and social science academic world of using narrative research to listen to people and discover unheard messages and ideas. Now that has cr...

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Ponderings from the Perch
Networking Tips with Kingsley Aikins from 2022-01-07T06:01

Are soft skills going to be more important in the future than hard skills? Are you spending too much time networking with people who echo your own views? And what does all this have to do with netw...

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Ponderings from the Perch
Get a Growth Mindset for 2022 with Kristin Luck from 2021-12-31T06:01

Growth starts with a mindset. Are you doubling down or are you taking a deer in the headlights approach? In this episode, Kristin Luck, Founder and Managing Partner of Scalehouse, joins Priscilla f...

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Ponderings from the Perch
The 6th Annual Holiday Spectacular! Spectacular! from 2021-12-22T15:18:55

…the stockings were hung by the chimney with care, in hopes that the Little Bird Marketing 6th Annual Holiday Spectacular! Spectacular! podcast soon would be there. Wait no more, Clement, the momen...

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Ponderings from the Perch
A Non-Boring Behavioral Economic Lesson with Melina Palmer from 2021-12-17T06:01

Join Priscilla McKinney as Melina Palmer, Founder and CEO of The Brainy Business, educates us on all things in the Behavioral Economics sphere. As an expert on behavior, pricing, decision making an...

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Ponderings from the Perch
The Anatomy of a Content Marketing Plan from 2021-12-10T06:01

Join Ashley Le Blanc and Priscilla McKinney as they break down the anatomy of a successful content marketing plan. Dive deep into blogs, emails, social media and—most importantly—implementing a sys...

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Ponderings from the Perch
The Best of the Best with Shopper Insights Expert Anne Stephenson from 2021-12-03T06:01

Tis' the season for shopper insights. Joining Priscilla on this episode of Ponderings from the Perch is Anne Stephenson, a shopper insights expert and founding partner at Explorer Research, a shopp...

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Ponderings from the Perch
Strategizing for Success with Zach Frantz from 2021-11-26T06:01

Zach Frantz has come a long way since starting his own e-commerce business at age 9. Now, Zach is a successful entrepreneur with a thriving business, Wildland Coffee. Join Priscilla and Zach on thi...

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Ponderings from the Perch
Under Pressure? Try a Content Marketing System from 2021-11-19T06:01

Collaboration is truly meaningful when the system is intended for people to collaborate. We should be putting pressure on systems, not on people. Ashley Le Blanc joins Priscilla McKinney for a crit...

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Ponderings from the Perch
Pushing the Boundaries of Insights with Raj Manocha from 2021-11-12T06:01

Raj Manocha, CEO of Methodify by Delvinia, has played a very pivotal role in developing their research automation platform. Join Raj and Priscilla for an invaluable conversation on the ever-shiftin...

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Ponderings from the Perch
4 Reasons People Are Ignoring Your Emails from 2021-11-05T05:01

Why are your emails getting ignored? Priscilla McKinney and Ashley Le Blanc are here to give you four tangible tips to start implementing right now. From personalization to optimization, they're he...

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Ponderings from the Perch
4 Questions to Audit Your Website from 2021-10-29T05:00

When was the last time you actually looked at your website? Is it full of industry jargon? How easy is it to navigate? Is it optimized? These are all questions to consider if you want your website ...

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Ponderings from the Perch
An Insights Marketing Day Panel: Q&A with the Speakers from 2021-10-15T05:00

In this special episode, we’re stoked to share with you an exclusive recording from the recent Insights Marketing Day in Chicago.  Listen in to an amazing Q&A panel on all things Marketing with: ...

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Ponderings from the Perch
Lisa Wilding-Brown: There's a New CEO in Town from 2021-10-08T05:01

InnovateMR has been undergoing some major changes and now, there's a new CEO in town. Lisa WIlding-Brown has stepped into the role as Chief Executive Officer with nearly 20 years of industry experi...

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Ponderings from the Perch
Making a Call for Change with Katja Cahoon from 2021-10-01T05:00

Let's take a break from market research and talk about humanity. Whether in the workplace or life in general, some of us are suffering. This may present itself as burnout, anxiety, phobias or even ...

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Ponderings from the Perch
Bridging the Gap Between Quant and Qual with Nihal Advani from 2021-09-24T05:01

Nihal Advani joins Priscilla McKinney to help you bridge the gap between quantitative and qualitative research. Tune in now to hear Nihal's secrets for attaining "deep qual" in market research. You...

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Ponderings from the Perch
Navigating the Evolution of Ideal Client Personas from 2021-09-17T05:00

Ideal client personas, like real humans, are not stagnant. They adjust and change with current affairs and industry upsets and shifts in the economy. So, how do you pivot with your ideal client per...

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Ponderings from the Perch
The Future Imagined at Mars Wrigley - An Interview with Jo Lepore from 2021-09-10T05:01

Insights are valuable for the past and present landscape of a business, but what about the future? That's where Global Foresight Leaders steps in. Join Priscilla Mckinney and Jo Lepore in a vital d...

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Ponderings from the Perch
Red Flags and Quick Tips for Better SEO from 2021-09-03T05:01

In this episode, Priscilla gets into the nitty-gritty of marketing — search engine optimization. Is your traffic stagnant? Are you seeing contact conversions? Tune in now for red flags that should ...

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Ponderings from the Perch
Designing for the Human Experience with Michele Ronsen from 2021-08-27T05:01

In this episode, we welcome the founder of Curiosity Tank, Michele Ronsen, to the Perch. As a professionally trained graphic designer and design strategist, she provides expertise in facilitating c...

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Ponderings from the Perch
How to Pivot into a Successful Content Marketing Plan from 2021-08-20T05:01

According to HubSpot, about 50% of marketers confess that they do not have a clearly defined marketing plan. Of that 50%, how many plans actually deliver the desired results? Your content marketing...

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Ponderings from the Perch
The Magical World of Market Research with Maya Kantak from 2021-08-13T05:01

In this episode, Priscilla welcomes Disney Park's Manager of Consumer Insights, Maya Kantak, to the Perch. As a second-generation researcher, Maya volunteers her insights and unique history to brid...

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Ponderings from the Perch
Marketing Collateral for Lead Generation from 2021-08-06T05:01

Go a step beyond in your treatment of your ideal buyer in mind with help content that focuses on their needs. It’s the platinum rule! In this episode of Ponderings from the Perch, Momma Bird Prisci...

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Ponderings from the Perch
Applying Behavioral Science for Good: An Interview with Ziba Goddard at IIeX Behavior from 2021-07-30T15:32

Join Ziba Goddard and Priscilla McKinney in this lively fireside chat from GreenBook's IIeX Behavior 2021. Ziba discusses the ways that businesses have changed their response to BeSci, the challeng...

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Ponderings from the Perch
A UX Research Call for More Inclusion with Zoë Glas from 2021-07-16T05:00

Need a ride? Call Lyft. Need UX research? Call Zoë Glas! Zoë leads research for Lyft’s Rentals team. While a lot of her day is research, a surprising amount of her job is devoted to advocating for ...

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Ponderings from the Perch
SEO vs. PPC: Finding the Balance in Your Content Marketing Strategy from 2021-07-09T16:46

Search Engine Optimization and Pay-Per-Click are two significant buzzwords in the marketing industry. Priscilla McKinney and Ashley LeBlanc go in-depth with the pros and cons of implementing each p...

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Ponderings from the Perch
A Revenue Driven Approach to Data Science with Lillian Pierson from 2021-07-02T19:57

Momma Bird Priscilla McKinney welcomes the CEO of Data-Mania Lillian Pierson to the perch to discuss how to take intangible ideas and put them into a rock solid plan into a product that sells. In a...

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Ponderings from the Perch
Making a Fearlessly Authentic Leader with Leaderology’s Kay Basi from 2021-06-18T09:00

You can tell a lot about Kay Basi from the leader she finds the most inspiring, Malala Yousafzai. Malala’s ideas of seeing value in others despite their differences and a strong commitment to educa...

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Ponderings from the Perch
Dana Kim Highlights Entrepreneurship from 2021-06-04T05:00

As 2020 pushed consumers in-home and online the rest of the world was forced to follow suit. Established brands struggled to adjust, but new businesses stopped before they even started. Enter Dana...

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Ponderings from the Perch
Why the Buyer's Journey Matters from 2021-05-28T12:00

We’ve all heard the saying, “Life is about the journey, not the destination.” Why would marketing be any different? In this episode of Ponderings from the Perch, Momma Bird Priscilla McKinney and c...

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Ponderings from the Perch
Dialing into Market Research Personas with David Paull from 2021-05-21T13:58

As founder of Dialsmith Lillian Labs, David Paull's experience lives at the intersection of sales, marketing, and research. Dialsmith’s technologies are used globally to capture real-time opinions—...

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Ponderings from the Perch
7 Critical Website Mistakes Most B2B Businesses Make from 2021-05-14T13:12

Error alert! Error alert! Is your website built to push your business forward? In this episode, Momma Bird Priscilla McKinney and Ashley Le Blanc list out the top mistakes they see b2b businesses m...

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Ponderings from the Perch
Mission Leadership: Errol Doebler is Out for Success from 2021-05-07T05:00

Errol Doebler’s past career serving as a Surface Warfare Officer, Navy SEAL and as an FBI Special Agent/FBI SWAT Operator have not only left him with a decorated resume but a deep understanding of ...

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Ponderings from the Perch
Collaboration is the New Competition: Collaboration Starts with Giving from 2021-04-23T05:00

There’s no doubt, the spirit of giving is strong in the market research industry. Look no further than Insights Marketing Day which brought together over 150 market research communitymembers for co...

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Ponderings from the Perch
Biz 417's Women Who Mean Business from 2021-04-16T05:00

These women mean serious business! Priscilla McKinney, Michelle Billionis, Stephanie O'Connor, Carrie Richardson and Melody Savley share their leadership lessons with 417 Magazine in this tell-all ...

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Ponderings from the Perch
Collaboration is the New Competition: Panel with Zontziry Johnson, Jamin Brazil and Adam Jolley from 2021-04-09T05:00

In this episode, Priscilla McKinney invites three of her fellow podcast hosts Zontziry Johnson, Jamin Brazil and Adam Jolley to discuss how competitors can work together to raise the bar. Pulling f...

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Ponderings from the Perch
Bringing Order to Chaos: The Power of Systems and Processes for Work from 2021-03-26T14:42

Little Bird Marketing CEO Priscilla McKinney talks with January Khoshnood, Senior Vice President Research Solutions at Screen Engine/ASI about how finding her own path to success in male heavy orga...

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Ponderings from the Perch
Prove You're a Pro on LinkedIn from 2021-03-19T12:15

In this episode, Priscilla McKinney and Ashley Le Blanc provide practical and actionable tips to celebrate your achievements and gratitude on LinkedIn. Many people don't like to 'brag' on themselve...

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Ponderings from the Perch
Carlos Martinez Knows What the Pandemic Did to MR Technology Last Summer from 2021-03-12T13:24

Carlos Martinez, Fieldwork’s Executive Vice President, is no stranger to constantly evolving realm of technology. Since 1995 he has paved the way in IT for Fieldwork, and in that time, he has seen ...

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Ponderings from the Perch
Leading the Change with Julia Eisenberg from 2021-03-05T11:46

Little Bird Marketing's Momma Bird Priscilla McKinney welcomes Julia Eisenberg to this week's podcast to discuss a multitude of topics including WIRe (Women in Research) and working through change,...

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Ponderings from the Perch
Lisa Wilding Brown for ESOMAR Council from 2021-03-03T15:30

Momma Bird Priscilla McKinney is joined by Lisa Wilding Brown, Chief Research Officer at Innovate MR who is currently running for ESOMAR Council. She has a successful 18 year track record developin...

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Ponderings from the Perch
Kristin Luck for President of ESOMAR from 2021-02-19T16:46

Priscilla is joined by Kristin Luck who is currently campaigning to be the next president of ESOMAR, a global membership organization for market, social, and opinion researchers. ESOMAR works globa...

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Ponderings from the Perch
Michelle Gansle: Connecting the Research Dots for Business Impact from 2021-02-12T15:36

This episode is an insightful conversation between Mama Bird Priscilla McKinney and the Global Senior Director of Insights at Mars Wrigley Michelle Gansle. Having met through Zappi, an insights ven...

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Ponderings from the Perch
Digital Transformation&What it Means for Social Media from 2021-02-05T07:00

Looking back in the not so distant past, agencies were told they couldn’t survive without print, billboard and TV ads. Now, there is not a company in existence who doesn’t take social seriously. Bu...

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Ponderings from the Perch
Unlocking the Magic in Others with Julie Kurd from 2021-01-29T17:05

Julie Kurd is a bold and big picture thinker. At CMB she leads enterprise relationships as they serve Fortune 500 companies for bigger business impact. Together with her clients they dream, explore...

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Ponderings from the Perch
BREAKING NEWS: Behaviorally Rebrand with Alex Hunt from 2021-01-22T20:00

Ponderings from the Perch frequently highlights a need in the marketing and market research industries for dynamic change to meet the growing digital needs of brands. In this episode, host and Momm...

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Ponderings from the Perch
Branding in 2021: Intrinsic Marketing, Ethics and Emotion with Emily Soccorsy and Justin Foster from 2021-01-15T18:41

On today's episode Host and Momma Bird at Little Bird Marketing Priscilla McKinney has a lively and engaging conversation with the co-founders of Root and River, Emily Soccorsy and Justin Foster as...

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Ponderings from the Perch
Growing Up in Market Research from 2021-01-08T21:00

In this episode, host and Momma Bird Priscilla McKinney talks with 3 second-generation market research professionals about their experiences growing up in the market research space. Listen as Belin...

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Ponderings from the Perch
The 5th Annual Holiday Spectacular! Spectacular! from 2020-12-23T16:40

The holidays are upon us, so that definitely means it’s time for the 5th Annual Little Bird Holiday Spectacular Spectacular podcast! If you thought little old cursed 2020 could deter us from the be...

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Ponderings from the Perch
Priscilla and Jon Bostock Want to Break Free from 2020-12-18T06:00

In this episode, host and Momma Bird Priscilla McKinney breaks free with author, entrepreneur, and thought leader Jon Bostock. Bostock’s career is living proof that positive change in business can ...

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Ponderings from the Perch
Insights Marketing Day 2020 Recap from Intellicast from 2020-12-11T06:00

Originally broadcast on the Intellicast Podcast: On today’s episode – the last one of this year – Brian Lamar and Producer Brian give a recap of Insights Marketing Day.It kicks off with a review of...

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Ponderings from the Perch
Advocacy and Growth - A look at the Insights Association's 2021 Plans with Melanie Courtright from 2020-12-04T06:00

Calling all market research lovers! In this episode, Little Bird Executive Director and co-host Ashley Le Blanc and Insights Association CEO Melanie Courtright discuss why the industry needs you to...

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Ponderings from the Perch
Ashley and Juliana Wood Play the Long Game from 2020-11-27T06:00

In this episode, Little Bird Executive Director and co-host Ashley Le Blanc talks with Juliana Wood, Director of Certifications at the Certification Institute for Research Quality (CIRQ). Juliana’s...

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Ponderings from the Perch
Dear Priscilla: How Do I Build Relationships Remotely? from 2020-11-20T06:00

In this episode of Dear Priscilla, Momma Bird/CEO Priscilla McKinney answers not one, but two questions about networking during remote events. Question 1:Dear Priscilla, From years of going to ind...

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Ponderings from the Perch
Priscilla and Tiama Hanson-Drury Build a Longer Table from 2020-11-13T06:00

In this episode, host Priscilla McKinney talks with Tiama Hanson-Drury, Executive Vice President of Product and EVP Partner for Diversity and Inclusion at Dynata. They discuss the creation of custo...

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Ponderings from the Perch
Priscilla and Ashley - 3 Email Marketing Myths Debunked from 2020-11-06T06:00

Bigfoot. Nessie. The Squonk. Some myths persist because they’re too compelling to let go. Other myths, on the other hand, are dumb and should vanish completely (like any concrete evidence of those ...

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Ponderings from the Perch
Priscilla and Colson Steber Look for a Needle in a Haystack from 2020-10-30T05:00

As Will Rogers famously said, “The farmer has to be an optimist, or he wouldn’t still be a farmer.”  In this episode, host and Momma Bird Priscilla McKinney talks with Colson Steber, Co-CEO at both...

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Ponderings from the Perch
Priscilla and Ashley - 3 Website Metrics that Actually Matter from 2020-10-23T05:00

Simply put: Your website matters. Like really matters. In a digital world, it’s where people meet you - it’s your first impression to your future customers. But before you type in your URL and star...

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Ponderings from the Perch
Priscilla and Friends - Collaboration is the New Competition from 2020-10-16T05:00

Goodbye competition…Hello collaboration! 2020 has been full of learnings, but if we’ve benefited anything from this year, it’s this new mantra - “the only way forward is together.” In this video po...

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Ponderings from the Perch
Dear Priscilla: What Gives with LinkedIn Stories? from 2020-10-09T05:00

Over the past couple weeks, a whole bunch of people have thought they accidentally opened the wrong app when they noticed a “Stories” button at the top of their LinkedIn feed. “Ope, accidentally go...

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Ponderings from the Perch
Priscilla and Andy Foote Find the Missing Link on LinkedIn from 2020-10-02T05:00

Are you struggling with using LinkedIn to effectively grow your network and generate leads? You’re not alone! In this episode of Ponderings from the Perch, host and LinkedIn wiz Priscilla McKinney ...

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Ponderings from the Perch
Dear Priscilla: How Do I Avoid Virtual Conference Fatigue? from 2020-09-25T05:00

You remember regular-old in-person conference fatigue, right? The packing, traveling, and reservations…the seminars, breakout groups and after-parties…the (slightly-tipsy) 2 am bedtime, and (still-...

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Ponderings from the Perch
Priscilla Interviews Bianca Pryor and Chrystal Day at IIEX NA 2020 from 2020-09-11T05:00

During Greenbook’s IIeX North America 2020 event, Priscilla McKinney hosted a live visual podcast with Bianca Pryor, VP of Consumer Insights at BET, and Chrystal Day, Global Head of Marketing Measu...

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Ponderings from the Perch
Priscilla and Mary Martha Stasinopoulos - Fireside Chat at IIEX NA from 2020-09-11T05:00

At Greenbook’s IIEX NA 2020, Priscilla McKinney, Little Bird CEO and Momma Bird sat down for a fireside chat with Mary Martha Stasinopoulos, Head of Consumer Insights at Kairos. Stasinopoulos came ...

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Ponderings from the Perch
Priscilla and Courtney Williams Discuss Continuous Improvement from 2020-09-04T05:00

In this episode, host and Momma Bird Priscilla McKinney talks to QualSights Head of Operations Courtney Williams about continuous improvement, the industry-wide race toward better and faster insigh...

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Ponderings from the Perch
Priscilla and Mark Menig - Subjectivity of Data Quality from 2020-08-28T05:00

What constitutes “quality?” As Mark Menig, CPO at PureSpectrum points out, the phrase “one man’s trash is another man’s treasure,” perfectly illustrates that quality is a subjective construct.  In ...

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Ponderings from the Perch
Dear Priscilla: WTF is an SSI Score? from 2020-08-21T05:00

In the “Dear Priscilla” series, host and Little Bird Marketing CEO Priscilla McKinney, along with Executive Director Ashley Le Blanc provide answers to the sometimes-weird, oft-embarassing marketin...

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Ponderings from the Perch
Priscilla and Josh Haynam Ask the Million Dollar Question from 2020-08-14T05:00

Our notion of online quizzes is largely limited to ideas like, “Which Bertie Botts Every Flavor Bean Are You?” or “How Would You Die in an Agatha Christie Novel?” However, Josh Haynam, cofounder of...

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Ponderings from the Perch
Dear Priscilla: Should I Be Paying for LinkedIn? from 2020-08-07T05:00

So, you’ve got questions about marketing. Not the type of questions you can just raise your hand and ask in the middle of a crowded auditorium. No, no. These are the questions you’re maybe a little...

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Ponderings from the Perch
Priscilla and Katrina Noelle - Pandemic Narrative Chapter 2 from 2020-07-31T05:00

No, it’s not Christmas, but in this episode we unwrap the truths of research during the pandemic. Katrina Noelle of KNow Research returns to the podcast and comes bearing the gift of insights. Merr...

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Ponderings from the Perch
Priscilla and Rana el Kaliouby Live at IIeX Behavior 2020 from 2020-07-24T05:00

This episode was originally a live podcast, broadcast during IIeX Behavior 2020 by Greenbook on July 22. In this episode, host Priscilla McKinney talks with Rana el Kaliouby, co-founder and CEO of ...

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Ponderings from the Perch
Priscilla and Michael Brenner Do a Double Take from 2020-07-10T05:00

The last time Michael Brenner was on the Ponderings from the Perch, we thought it was weird that at the end of the show he said, in a spot-on Schwartzenegger voice: “I’ll be back.” But now, it’s al...

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Ponderings from the Perch
Priscilla and Stephanie Robotham Live at IIeX Forward 2020 from 2020-06-19T05:00

This episode was originally a live podcast, broadcast during IIeX Forward 2020 by Greenbook on June 15. In this episode, Priscilla McKinney talks with Stephanie Robotham, CMO of Gainsight about min...

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Ponderings from the Perch
Priscilla and Sigi Hale, Ph.D. Get all Neurosciencey from 2020-06-12T05:00

As brands attempt to understand how consumers are navigating the ever-changing landscape of Coronavirus, good market research acts as a counterfriction against oversimplification. Instead, deeper u...

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Ponderings from the Perch
MR Leadership Week: Lenny Murphy of GreenBook, IIeX, Veriglif&Gen2Advisors from 2020-06-05T17:41

In the insights industry Lenny Murphy is a household name. From his list of concurrent roles, including Director at Veriglif, Thought Leader at GreenBook, Senior Partner at Gen2Advisors, and Chairm...

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Ponderings from the Perch
MR Leadership Week: AJ Keirans of Disqo from 2020-06-04T16:54

If authentic relationships are your thing, this is the episode for you. Listen in as Priscilla and AJ Keirans, VP of Client Development at Disqo discuss authenticity, emotional connection, and embr...

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Ponderings from the Perch
MR Leadership Week: Robert Gray of Paradigm Sample from 2020-06-03T21:43

Robert Gray is co-founder and COO of Paradigm Sample. His superpowers are operation strategy and world-class client services. In this episode he elaborates on how Paradigm Sample is meeting this pa...

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Ponderings from the Perch
MR Leadership Week: Rob Volpe of Ignite 360 from 2020-06-02T14:04

Anyone who knows Rob Volpe knows he is a deeply empathetic professional and leader. As the CEO of Ignite 360, he leads a team consulting with some of the world's leading brands to help them connect...

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Ponderings from the Perch
MR Leadership Week: Sarah Kotva of Fieldwork, Inc. from 2020-06-01T05:00

If you're in the qualitative side of the MR business then you know the team at Fieldwork. They are friendly, helpful and definitely teach us all a thing or two about five-star hospitality. Whether ...

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Ponderings from the Perch
Priscilla and Jocelyn Simon Share a Moment of Truth from 2020-05-29T05:00

Decisions are like onions. They have layers. And sometimes they make you cry a little bit. The truth is, the complex cognitive and emotional workings that drive our choices are not always aligned w...

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Ponderings from the Perch
Priscilla and Ashley Put the “Fun” in Marketing Fundamentals from 2020-05-22T05:00

Show of hands: Anyone else getting sick of receiving random messages from every site you’ve ever bought anything from over the past 13 years? They’re like “Here’s how we’re handling the pandemic......

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Ponderings from the Perch
Priscilla and Becky Harrison On The Importance of Communication from 2020-05-15T06:00

In the midst of a global pandemic the insights industry has proven to be flexible and dynamic. Looking for ways to meet brands' needs to navigate an era of drastically changing consumer opinion, le...

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Ponderings from the Perch
MR Leadership Week: Merrill Dubrow of M/A/R/C Research from 2020-05-08T16:00

Merrill Dubrow is a thoughtful leader, podcast host, blogger, sought after keynote speaker and CEO of M/A/R/C Research. At the first sign of the Coronavirus making an impact on American business, M...

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Ponderings from the Perch
MR Leadership Week: Anne Brown of Gazelle Global from 2020-05-07T16:00

Anne Brown is an experienced market research professional and serial entrepreneur. As founding partner in Gazelle Global Research she leads a global team with international data collection, data pr...

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Ponderings from the Perch
MR Leadership Week: Sandy Casey of InnovateMR from 2020-05-06T16:00

Sandy Casey is the Senior Vice President of Global Supply at InnovateMR - a trusted provider for consumer and B2B panels used for surveying and data collection. Sandy kicks off this episode with a ...

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Ponderings from the Perch
MR Leadership Week: Ryan Barry of Zappi from 2020-05-05T15:00

Ryan Barry leads Zappi's global commercial function overseeing its sales, partnerships, marketing and client service functions and serves as a member of the firm's executive leadership team. He is ...

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Ponderings from the Perch
MR Leadership Week: Mario Carrasco of ThinkNow from 2020-05-04T05:00

It’s MR Leadership week! Benefit from the collective wisdom of market research thought leaders, who share their experiences, mindsets, and tips for managing in these trying times. Mario Carrasco is...

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Ponderings from the Perch
Priscilla and Peter Levitan - How To Be Un-Ignorable! from 2020-05-01T05:00

Imagine that you are friends with a guy who has consistently been an advertising industry juggernaut since the 1970s - hypothetically, let’s say this guy has been a major account executive with Saa...

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Ponderings from the Perch
Priscilla and Natalie Renna Celebrate Success from 2020-04-24T05:00

In these trying times, it’s especially important to celebrate success. In this episode, Ponderings from the Perch host and LBM president Priscilla McKinney talks with Fieldwork’s Natalie Renna, who...

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Ponderings from the Perch
Priscilla Offers LinkedIn Tips&Tricks from 2020-04-17T05:00

Times are tough.  Times are confusing. What is clear is that we are ALL now ONLINE.  The global pandemic has hit brands hard, but it has hit sales professionals even harder. Those who were not in u...

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Ponderings from the Perch
Priscilla and Kristin Luck Explain Marketing Strategy in the Time of COVID from 2020-04-10T05:00

In the midst of a global pandemic, companies everywhere are taking a serious look at their marketing strategies. In this episode of Ponderings from the Perch, Priscilla and ScaleHouse founder/manag...

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Ponderings from the Perch
Priscilla's 3 Tools to Unify Your Team from 2020-04-03T05:00

Want to know what it takes to successfully unify a team? Of course you do! Check out this episode, wherein Priscilla shares her top three tools for teamwork unity activation (visual: multicolor pow...

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Ponderings from the Perch
Priscilla and Friends Scrutinize Successful Market Research Sales Insights from 2020-03-27T05:00

And now for something completely different! By popular request from the ever-inquisitive listener base of Ponderings from the Perch, this episode centers around sales in the market research space. ...

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Ponderings from the Perch
Priscilla and Brad Farris Tell Head-Trash to SCRAM! from 2020-03-20T05:00

Growth, as a business owner, strikes up against a number of obstacles - control issues, financial issues, team dynamics, and perhaps most of all: the stories we tell ourselves, when those stories d...

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Ponderings from the Perch
Priscilla and Friends Recap IIeX Europe from 2020-03-13T05:00

Prost! We’re back from IIeX Europe in beautiful Amsterdam! In addition to presenting in a marketing module with esteemed colleagues from DLA Ignite, Keen as Mustard Marketing, and the Retail Perfor...

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Ponderings from the Perch
Priscilla and Kris Hull Wield the Double-Edged Sword of Specialization from 2020-03-06T06:00

Across the market research space, specialization is becoming an increasingly sought-after quality - but it can also create an unintended silo effect. In this episode, CEO and Momma Bird Priscilla M...

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Ponderings from the Perch
Priscilla's Top 3 Overlooked Marketing Tips about Podcasts from 2020-02-21T06:00

One of the most frequent requests we get is to share more information about podcasting. In this episode, Little Bird Marketing CEO and podcast host Priscilla McKinney shares three simple, actionabl...

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Ponderings from the Perch
Priscilla and Sondra Brown Ask The Tough Questions from 2020-02-07T06:00

In this episode, CEO and Momma Bird Priscilla McKinney talks with President and Founder of Market Dynamics Research Group Sondra Brown. In addition to discussing how to uncover rich insights for co...

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Ponderings from the Perch
Priscilla Talks Success A La Malcolm Gladwell's Outliers from 2020-01-31T06:00

Success is kind of like the triangulation of GPS systems - nonlinear. In this episode, CEO and Momma Bird Priscilla McKinney talks about her journey to success through the lens of Malcolm Gladwell'...

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Ponderings from the Perch
Priscilla and Carmen Bohoyo - Istanbul to Los Angeles from 2020-01-24T06:00

If you believe pop culture wisdom from the 1980s, you know that to exist in 2020 is to exist in “the future.” We finally made it. And because we live in the future, we have an unbelievable amount o...

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Ponderings from the Perch
Priscilla and Lucy Davison in the Conservatory with the Lead Pipe from 2020-01-17T06:00

Priscilla “Momma Bird” McKinney and Lucy “Colonel Mustard” Davison keep it real in this episode of Ponderings from the Perch! Lucy is founder and president of Keen as Mustard Marketing, and she tal...

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Ponderings from the Perch
Priscilla and Steve August Do Not Block the Exit (Strategy) from 2020-01-10T06:00

Little Bird Marketing CEO Priscilla McKinney and Disconnect | Reconnect Founder Steve August are no strangers to the “stunning discomfort of entrepreneurship.” In this episode, Steve recounts the e...

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Ponderings from the Perch
Priscilla and Adam Warner on Insights Marketing and Scotch Eggs from 2020-01-03T06:00

As Communications Director at Keen as Mustard Marketing, fellow road warrior, and foodie, Adam Warner and Priscilla McKinney have a lot in common, and a lot to talk about. In this episode, they dis...

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Ponderings from the Perch
2019 Holiday Spectacular! Spectacular! from 2019-12-20T06:00

Hark! What’s that we hear? Carolers? Elf on the Shelf? MARLEY? No, wait! It’s the 4th annual Little Bird Marketing Holiday Spectacular Spectacular!  In this episode, Momma Bird Priscilla McKinney ...

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Ponderings from the Perch
Priscilla Goes Back to Bangkok from 2019-12-13T06:00

IIeX Asia Pacific in Bangkok was packed with the best and brightest of the insights industry, joining forces to discuss latest research and emerging trends in market research. Colleen Kennedy, Dire...

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Ponderings from the Perch
Priscilla Gives a Shoutout to the Mentors from 2019-12-06T06:00

In this episode, Little Bird Marketing CEO and Momma Bird Priscilla McKinney discusses how mentorship and sponsorship have shaped her journey as a business owner and a thought leader. This journey ...

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Ponderings from the Perch
Priscilla and Emma Are On Their Best Behavior from 2019-11-22T06:00

Join in as Little Bird Marketing President Priscilla McKinney and Content Marketing Specialist Emma Hanson talk with speakers and attendees of Greenbook’s IIeX Behavior in Boston. This groundbreaki...

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Ponderings from the Perch
Priscilla and Jill Bishop - Cultural Anthropologists Unite! from 2019-11-15T06:00

In this episode of Ponderings from the Perch, Little Bird Marketing President and Momma Bird Priscilla McKinney talks with Multilingual Connections founder and CEO Jill Bishop. With similar backgro...

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Ponderings from the Perch
Priscilla is Down with CRC (Yeah You Know Me!) from 2019-11-08T06:00

A fortnight ago, Insights Association’s Corporate Research Conference (CRC) in Orlando brought together the best and brightest market research specialists from around the world. At this premier eve...

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Ponderings from the Perch
Priscilla's Top Three Technology Tools from 2019-11-01T05:00

Running a business is hard. Running four businesses is quadruple-y hard. In the olden days, people who ran four businesses were just tired and grouchy all the time, but with the advent of mechanize...

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Ponderings from the Perch
Priscilla and Pals Recap Insights Marketing Day Denver from 2019-10-25T05:00

For those who attended Insights Marketing Day in Denver, this podcast serves as a keepsake of the lessons learned and the good times shared. May we remember forever! For those who couldn’t make it,...

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Ponderings from the Perch
Priscilla and Adam Jolley Do Not Pounce from 2019-10-18T05:00

In this episode of Ponderings from the Perch, Momma Bird Priscilla McKinney talks with EMI Research Solutions President, and Intellicast Podcast host Adam Jolley about how freaking much they have i...

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Ponderings from the Perch
Priscilla's Top 3 Tips for a Successful Conference Season from 2019-10-11T16:15

Fresh off the heels of Insights Marketing Day in Denver, Priscilla McKinney checks in from the road to share her top 3 tips for a successful conference season, in a fun and informative micro-episod...

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Ponderings from the Perch
Priscilla and Baillie Buchanan Fight the Good Fight from 2019-10-04T05:00

Goodness, according to Emerson, is where the roots of wisdom are planted. In this episode of Ponderings from the Perch, Momma Bird Priscilla McKinney talks with Baillie Buchanan, cofounder and CRO...

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Ponderings from the Perch
Priscilla and Xenia Muntean Make A Plan With Planable from 2019-09-20T05:00

In this episode of Ponderings from the Perch, Priscilla McKinney and Xenia Muntean discuss the best ways to develop micro and macro content, how content management is handled for B2B models compare...

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Ponderings from the Perch
Priscilla and Jackie Rousseau-Anderson Climb Every Mountain from 2019-09-13T05:00

In this episode of Ponderings from the Perch, Momma Bird Priscilla McKinney talks with Jackie Rousseau-Anderson about analytics, self-promotion, being a champion of other women, and business growth...

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Ponderings from the Perch
Priscilla and Jeffrey Hayzlett Dance on iTunes' Grave from 2019-09-06T05:00

At any point between 2004 and 2014ish, if Apple had announced that it was doing away with iTunes, music consumers and tech-heads around the world would have dejectedly tossed down their 2nd gen. 4 ...

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Ponderings from the Perch
Priscilla and Bob Ferro Have a Very Particular Set of Skills from 2019-08-30T05:00

For the sesquicentennial episode of Ponderings from the Perch, Momma Bird Priscilla McKinney and special guest Bob Ferro dig down to the core of talent acquisition in the Market Research field. Fer...

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Ponderings from the Perch
Priscilla and Shelly Bouren Dunk On 'Em! from 2019-08-23T05:00

She shoots, she scores! Listen to Shelly Bouren, Research Manager for the NBA’s Detroit Pistons, as she discusses the overarching connection between building relationships and the research that glu...

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Ponderings from the Perch
Priscilla Discusses Contagious Content with Engagious Host David Paull from 2019-08-16T05:00

In this episode of Ponderings from the Perch, Momma Bird Priscilla McKinney discusses the importance of knowing your audience and understanding your Buyer Persona with David Paull, who likes to del...

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Ponderings from the Perch
Priscilla and Wendy Yellen Talk About Transformation from 2019-08-09T05:00

Life is tough and busy, and everyone is looking for a quick fix for problems within their family, business, and overall livelihood. In this episode of Ponderings from the Perch, Priscilla talks wit...

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Ponderings from the Perch
Priscilla and Anese Cavanaugh Spread the Good Vibes from 2019-08-02T05:00

If you’ve ever noticed how a single person in a bad mood can negatively impact a room full of people, then you understand the importance of presence. In this episode of Ponderings from the Perch, P...

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Ponderings from the Perch
Priscilla and Nikki Darré Hold The Field from 2019-07-26T05:00

In this episode, Momma Bird Priscilla McKinney talks with Fieldwork, Inc. Executive VP and  Fieldwork Denver President, Nikki Darré. They discuss Darré’s journey within Fieldwork, and the impressiv...

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Ponderings from the Perch
The Priscilla and Tricia Houston Experience - From Shoes to Zoos to Chick-Fil-A from 2019-07-19T05:00

As our old pal, Oliver Wendell Holmes said, “A mind that is stretched by a new experience can never go back to its old dimensions.” He probably wasn’t talking about the business and consumer dynam...

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Ponderings from the Perch
Priscilla and Nicholas Holland Talk Hubspot from 2019-07-12T05:00

“It’s never been easier to get started. There’s never been a time in all of business where there’s more things at your fingertips to help you be successful. But on the flip side, it’s also never be...

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Ponderings from the Perch
Flock Stars WIRe Miniseries 2 - Episode 2: Notes From the WIRExec Retreat from 2019-07-05T05:00

Flock Stars is back with a new Women in Research miniseries! In this episode, Priscilla McKinney, Momma Bird and President of Little Bird Marketing takes the podcast on the road, bringing listeners...

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Ponderings from the Perch
Priscilla and Andy Crestodina Are Risktakers! from 2019-06-28T05:00

So, you think you’re pretty tough, do you? Well lemme introduce you to a couple toughies who eat fear for breakfast. Their names: Priscilla McKinney and Andy Crestodina. I heard they’re so accustom...

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Ponderings from the Perch
Flock Stars WIRe Miniseries 2: Notes From the WIRExec Retreat from 2019-06-21T05:00

Flock Stars is back with a new Women in Research miniseries! In this episode, Priscilla McKinney, Momma Bird and President of Little Bird Marketing takes the podcast on the road, bringing listeners...

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Ponderings from the Perch
Priscilla and Michael Roderick Have Unrestricted Access from 2019-06-14T05:00

What do you think of when you hear the word “access?” Do you think of exclusive backstage tickets, a master key, or getting your foot in the door? In this episode, Momma Bird Priscilla McKinney and...

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Ponderings from the Perch
Priscilla and Kahlief - Shoe Shopping Under the Scrutinous Eye of Google from 2019-06-07T05:00

If you really want to fulfill your lifelong dream of swimming through gold coins like Scrooge McDuck, you’re going to need to make some smart marketing decisions. Does anybody know a way to drive r...

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Ponderings from the Perch
Priscilla and Rachael O'Meara Press Pause from 2019-05-31T05:00

Feeling stressed? You’re not alone. Studies have shown that 80% of Americans are afflicted by stress, and that number is on the rise. In this episode, Priscilla is joined by her friend and Ponderin...

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Ponderings from the Perch
Priscilla and Ashley Teach Robots to Chat from 2019-05-24T05:00

LBM: Are you interested in learning a unique way to boost social engagement by using programmable chatbots, which can help you circumnavigate algorithms that might otherwise suppress your awesome l...

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Ponderings from the Perch
Priscilla and John Lee Dumas Fell into a Burning Ring of Fire from 2019-05-17T05:00

Entrepreneurship is a burning thing. And it makes a fiery ring. Seriously though, in this episode Priscilla talks with John Lee Dumas (or JLD) about two of her favorite things: entrepreneurship and...

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Ponderings from the Perch
Priscilla and Andrew Kuiler Will Only Be Impressed By a Hurdy-Gurdy from 2019-05-10T05:00

Travel. Exotic food. Cultural research. Obscure musical instruments. The areas of overlapping interest in a Venn diagram between Priscilla and Andrew Kuiler, founder and CEO of The Silk Initiative ...

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Ponderings from the Perch
Priscilla, Ashley and Emma in Bird On The Street - IIeX NA Edition from 2019-05-03T05:00

You’d have to be pretty stone cold not to miss Austin as soon as you got to the city limits. That’s how Priscilla, Ashley and Emma felt when IIeX North America was over. Hosted by GreenBook, IIeX ...

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Ponderings from the Perch
Priscilla and Carliz Sotelo Moore Flip Their Wigs from 2019-04-26T16:32

One entrepreneur started a marketing company, and loves wigs. The other started a wig company, and loves marketing. Put them together, and what do you get? This episode of Ponderings from the Perc...

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Ponderings from the Perch
Priscilla and Andy Crestodina Get Super Specific About Content from 2019-04-20T05:00

Q: What’s the one thing that Andy Crestodina wants you to get better at? A: Specificity!Here’s what you need to know about Andy: He’s the co-founder and CMO of Orbit Media, Chicago-based web desig...

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Ponderings from the Perch
Priscilla and Ashley Go to Quirk's Chicago from 2019-04-12T05:00

Anddddd we’re back! After 3 Quirk’s events, Momma Bird, Priscilla McKinney is in the podcast booth and recapping her time at the most recent Quirk’s Event in Chicago. In this episode of Ponderings...

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Ponderings from the Perch
Priscilla and Jamin Brazil Show How the Sausage Gets Made from 2019-04-05T05:00

Blasting out of the gate with a Baader-Meinhof phenom moment, Priscilla and Jamin Brazil hit the ground running in this episode of Ponderings from the Perch. Jamin, CEO of Happy Market Research po...

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Ponderings from the Perch
Priscilla and Ashley Demystify LinkedIn from 2019-03-29T05:00

Despite the fact that LinkedIn predates almost all popular social networking sites (2003!!), there are still a lot of relatively savvy internet users who have no idea what the social business site ...

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Ponderings from the Perch
Priscilla and Leonard Murphy Keep It Weird from 2019-03-22T05:00

“It can be easy to forget the motivation that ultimately all we’re here to do is to help people. And we help people by connecting supply and demand, as new opportunities emerge. So we work hard to ...

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Ponderings from the Perch
Priscilla Is Gone: Kahlief and Leighton Break The Podcast from 2019-03-15T05:00

Why is it important to stay on brand in all elements of design? What’s the most challenging part of designing specifically for content marketing? Will Little Bird invest in a memes department in 20...

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Ponderings from the Perch
Priscilla and Sima Vasa on Tech, Podcasting and Armadillo Racing from 2019-03-08T06:00

The last time Sima Vasa was on the podcast, it was for the Flock Stars WIRe miniseries. In this episode, she and Priscilla discuss how founding Infinity Squared Ventures allowed her to combine her ...

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Ponderings from the Perch
Priscilla in London Bird on the Street from 2019-03-01T06:00

Over the pond and through the woods, to the Quirk’s Event we go! In this episode of Ponderings from the Perch, Momma Bird, Priscilla McKinney, recaps her time at the very first Quirk’s Event in Lon...

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Ponderings from the Perch
Priscilla and Pam Didner II: The Wrath of Khan from 2019-02-22T06:00

Ponderings from the Perch doesn’t usually get squeakquel episodes. However, when we heard that our friend Pam Didner had a new book, we were like, “Look who’s invited to the podcast now,” and also ...

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Ponderings from the Perch
Priscilla and Ashley Seal the Tomb of Google+ from 2019-02-15T06:00

Lawn darts. Robotic gutter cleaners. In-car coffee brewers. These are just a few things that have enjoyed more commercial success than Google+. Google’s social networking endeavor seemed poised to...

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Ponderings from the Perch
Priscilla and Kelly McNelis Speak The Truth from 2019-02-08T06:00

Ready for a dose of the truth? In this episode, Priscilla discusses “messy brilliance,” inspiring confidence, and the power of truth telling with Women for One founder Kelly McNelis. Women for One...

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Ponderings from the Perch
Priscilla Presents Bird On The Street from 2019-02-01T06:00

EMAIL - an open line of communication between brand and buyer. With this kind of direct contact, it makes sense that emails have remained a fundamental part of our marketing strategies for years. ...

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Ponderings from the Perch
Priscilla and Chris Dayley are Extremely Disruptive from 2019-01-25T06:00

Pretty much every business owner - either brick and mortar or online - understands that increased traffic doesn’t always equate to increased sales. In this episode of Ponderings from the Perch, Pri...

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Ponderings from the Perch
Priscilla and Ashley Talk New Year Marketing Resolutions from 2019-01-18T06:00

Just like our old pal T.S. Eliot said, "last year's words belong to last year's language, and next year's words await another voice."  In this episode, Momma Bird - Priscilla McKinney and Little Bi...

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Ponderings from the Perch
Flock Stars WIRe Miniseries: Meet Brin Moore from 2019-01-11T06:00

The WIRe miniseries has been nothing short of inspiring. In the final episode of this series, Priscilla interviews Brin Moore. In addition to being a partner at Trusted Talent, where she helps mark...

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Ponderings from the Perch
Priscilla and Charlie Rosenbury Go Full-On Ready Player One from 2019-01-04T13:22

“Reality may not be the best of all possible worlds, but it’s still the only place where you can get a decent steak.” - Woody Allen In this episode, Priscilla McKinney talks with Charlie Rosenbury,...

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Ponderings from the Perch
Flock Stars WIRe Miniseries: Meet Lilah Koski from 2018-12-28T06:00

In this episode of the Flock Stars WIRe Miniseries, Priscilla interviews Lilah Koski - a 25-year veteran of the insights industry, motivated to understand human decision making. As founder and CEO ...

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Ponderings from the Perch
2018 Holiday Spectacular! Spectacular! from 2018-12-20T06:00

Do you need a little Christmas? Right this very minute? Perhaps you have the candles in the window and are only lacking the carols at the spinet? Well, you’re in for a treat, because it’s time for ...

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Ponderings from the Perch
Priscilla, Colton, Ray, Aung and Andrew talk Dragonfruit and MRX from 2018-12-14T20:11

Fully recovered from jet lag, but still fresh off a trip to Bangkok, Priscilla took a few minutes in the podcast booth with Little Bird Content Marketing Specialist, Colton Harrington, to discuss h...

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Ponderings from the Perch
Flock Stars WIRe Miniseries: Meet Dianne Gardiner from 2018-12-07T06:00

Owning a business is hard work, but learning when it’s time to let it go can be even harder. For Dianne, choosing to sell 80% of her business was a difficult, but necessary to propel her and her co...

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Ponderings from the Perch
Priscilla and Ray Poynter Leave The Past Behind from 2018-11-30T06:00

Perceptions of the past and future, in relation to marketing, are often conflicting. Some people dread the future and its inevitable robo-takeover, while clinging to oft-antiquated traditions. Othe...

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Ponderings from the Perch
Flock Stars WIRe Miniseries: Meet Nancy Hernon from 2018-11-23T06:00

Nancy Hernon has been with WIRe since the beginning, thanks to her friend and colleague Kristin Luck. “We never had a forum to come together in one place and she gave us that platform.” In this epi...

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Ponderings from the Perch
Priscilla and Marti Konstant Limber Up from 2018-11-16T13:49:06

Join Priscilla and workplace futurist Marti Konstant as they delve into the vibrant world of Agile! Though traditionally thought of as a methodology for software development, Marti first worked on ...

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Ponderings from the Perch
Flock Stars WIRe Miniseries: Meet Dyna Boen from 2018-11-09T06:00

“Watch out- it’s addictive.” – being an entrepreneur, that is. After 15 years of experience, Dyna Boen would know. In this episode of the Flock Stars WIRe Miniseries, Priscilla interviews Dyna Boen...

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Ponderings from the Perch
Priscilla and Will Leach Tackle Difficult Decisions from 2018-11-02T20:00

Regular or decaf coffee? Aisle or window seat? Fries or tots…or curly fries? For most of us, these are just a few of the hundreds of decisions we make every day without conducting a cost-benefit an...

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Ponderings from the Perch
Flock Stars WIRe Miniseries: Meet Sima Vasa from 2018-10-26T07:00

"We're in a place of data-explosion. People know that they have access to so much data now and they're embracing that change." Serial entrepreneur, Sima Vasa, is not an exemption. She's making wave...

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Ponderings from the Perch
Priscilla and Matt Koenig Hack into the Mainframe from 2018-10-17T07:00

Grappling hooks? Check. Ski masks? Affirmative. Lookout van in the parking lot? Yep! Get ready, because in this episode, Priscilla and Matt Koenig, Owner and Chief Developer at MK Web Development, ...

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Ponderings from the Perch
Flock Stars WIRe Miniseries: Meet Katrina Noelle from 2018-10-12T07:00

What does it mean to be in the front seat of a female-driven market research company? In this episode of the Flock Stars WIRe Miniseries, Priscilla interviews Katrina Noelle of KNow Research and Sc...

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Ponderings from the Perch
Priscilla and Ashley Talk Turkey, Robots and Blogging from 2018-10-08T07:00

“To blog or not to blog?” A question you’ve probably asked yourself a time or two as a business owner. So what’s the answer? In this episode of the Little Bird Marketing company podcast, Momma Bird...

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Ponderings from the Perch
Flock Stars WIRe Miniseries: Meet Kristin Luck from 2018-09-28T07:00

Welcome to Flock Stars! These bite-size episodes feature the movers and shakers in marketing, advertising and surrounding industries. Our first season is all about Women In Research and each miniso...

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Ponderings from the Perch
Priscilla Gets Selfish with Sarah Marshank from 2018-09-21T07:00

When’s the last time you practiced the art of being selfish? Before you tell on us for using the “s-word,” let us explain. We’re talking about carving out time for self-exploration and inquiry. Thi...

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Ponderings from the Perch
Priscilla Turns 100 in Podcast Years from 2018-09-07T07:00

She’s done it– Priscilla McKinney, Momma Bird and CEO of Little Bird Marketing, has turned 100 (in podcast years). To celebrate, she’s teamed up with friend and co-host Dan Leadbetter for a special...

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Priscilla and Deirdre Breakenridge Cast a Wide Net from 2018-08-24T07:00

We all know the saying, “teamwork makes the dream work,” but in this episode of Ponderings from the Perch, Priscilla McKinney and guest Deirdre Breakenridge of the Women Worldwide podcast prove tha...

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Ponderings from the Perch
Priscilla Beats the Persona Drum from 2018-08-10T07:00

Is your content geared to reach your ideal client? When it comes to marketing strategy, one of the biggest mistakes businesses make is failing to identify their ideal client. In this episode of the...

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Ponderings from the Perch
Priscilla and Maribeth Kuzmeski are Total Podcast Nerds from 2018-07-27T07:00

In this episode of Ponderings from the Perch, Priscilla McKinney teams up with her podcast sister– Maribeth Kuzmeski of the Female Insight Zone podcast and Red Zone Marketing. Throughout the episod...

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Ponderings from the Perch
Priscilla Gets a New Pony from 2018-07-13T07:00

With all of the headlines about Facebook’s privacy policy and algorithm changes, you’ve probably been left scratching your head and asking questions like: How is my Facebook feed going to change? H...

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Ponderings from the Perch
Priscilla is Not Michael Scott from 2018-06-29T07:00

If The Office taught us anything, it’s that managing people is harder than it looks. From creating an enjoyable work environment to fostering creativity and innovation, being a good boss takes prac...

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Ponderings from the Perch
Priscilla and Dana Hit the (Green) Books from 2018-06-15T07:00

If you’ve ever needed something in the realm of market research, you’re probably familiar with the name GreenBook. The GreenBook Directory is a vast online resource of marketing research suppliers,...

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Priscilla Gets Grilled by Beck on "Take Your Kid to Work Day" from 2018-05-18T07:00

In observation of National Take Your Kid To Work Day, Priscilla and Beck McKinney co-host a special edition of Ponderings from the Perch. In doing so, they learn more about each other, and verily, ...

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Ponderings from the Perch
Priscilla Gets Radical with Thought Leadership Theory from 2018-04-06T07:00

What happens when you put two thought leaders in the same room? In this episode of Ponderings from the Perch, Priscilla McKinney, Momma Bird and CEO of Little Bird Marketing, and Dan Leadbetter exp...

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Ponderings from the Perch
Priscilla and Simon Dunn are "Really, Really Keen" from 2018-03-16T07:00

Join a fun-filled podcast with design wiz Simon Dunn, from Keen As Mustard Marketing, as he and Priscilla discuss holistic marketing strategy methods, data visualization, and the importance of indu...

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Priscilla and Kathrin O'Sullivan Move a Giant Ship from 2018-03-02T08:00

Join Priscilla McKinney, CEO and Momma Bird at Little Bird Marketing as she chats with Kathrin O'Sullivan, organizational development consultant, facilitator, executive coach, and extraordinary pub...

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Priscilla and Fritz Grutzner Slay the Brand Dragon from 2018-02-16T08:00

In this episode, Priscilla McKinney, CEO and Momma Bird at Little Bird Marketing chats with Fritz Grutzner, founder and President of Brandgarten. As a brand strategy consultant with 30 years of bra...

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Ponderings from the Perch
Priscilla Reviews Lifestyle Blogging with Kyle Drenon: Content Strategies for In-house Marketing Teams from 2018-02-02T08:00

Want to know what makes a blog successful? Join Priscilla McKinney, CEO and Momma Bird at Little Bird Marketing as she chats with Kyle Drenon, Director of Marketing at Murney Associates in Springfi...

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Priscilla Tries Interact - a Quiz Taking Software with Josh Haynam from 2018-01-05T08:00

Are you desperate to know what kind of fruit you are? Need to know who is your celebrity style icon?First, join Priscilla McKinney, CEO and Momma Bird at Little Bird Marketing as she chats with Jos...

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Priscilla Gives Matt Hayman a 5-Star Review from 2017-12-08T08:00

Join Priscilla McKinney, CEO and Momma Bird at Little Bird Marketing as she chats with Matt Hayman, founder at Review Minder where he develops and executes on-line strategies to improve companies' ...

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Priscilla Activates her Wonder Twin Powers with Kristin Luck from 2017-10-20T07:00

Curious about how Wonder Twin Powers activate?Join Priscilla McKinney, CEO and Momma Bird at Little Bird Marketing as she chats with Kristin Luck, Growth Strategist, entrepreneur, Global Strategic ...

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Priscilla Does Inbound with Gray MacKenzie from 2017-09-22T07:00

Join Priscilla McKinney, CEO and Momma Bird at Little Bird Marketing as she chats with Gray MacKenzie, co-founder of Guava Box and DoInbound. Over the last 7 years, Gray has helped businesses grow ...

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Priscilla Trades up with Tony D'Amato from 2017-09-08T07:00

Join Priscilla McKinney, CEO and Momma Bird at Little Bird Marketing as she chats with her long-time friend, Tony D'Amato, Senior Sponsorship&Experiential Marketing Leader with 3M's auto care busin...

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Priscilla Goes Global with Agency Genius Peter Levitan from 2017-08-25T07:00

Join Priscilla McKinney, CEO and Momma Bird at Little Bird Marketing as she chats with Peter Levitan of Saatchi&Saatchi fame. Priscilla and Peter have been friends for years and love to catch up on...

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Ponderings from the Perch
Priscilla Gets Empowered with Robyn Crane from 2017-07-28T07:00

Join Priscilla McKinney, CEO and Momma Bird at Little Bird Marketing as she chats with Robyn Crane, Money&Business Growth Expert known for hosting the TV show, The Financial G-Spot, Radio Show, Let...

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Ponderings from the Perch
Priscilla Goes Nomad with Paul Kortman from 2017-07-14T07:00

Join Priscilla McKinney, CEO and Momma Bird at Little Bird Marketing as she chats with Paul Kortman, Digital Marketer, SEO expert and lead nomad of the Kortman family. He and his wife take Priscill...

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Ponderings from the Perch
Priscilla Takes a Pause with Rachael O'Meara from 2017-06-30T07:00

Join Priscilla McKinney, CEO and Momma Bird at Little Bird Marketing as she chats with Rachael O'Meara, the author of Pause: Harnessing the Life-Changing Power of Giving Yourself a Break. Having fi...

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Ponderings from the Perch
Priscilla Discusses Changemakers with Tim Hughes: Accelerate Your Pipeline with Social Media from 2017-06-16T07:00

Join Priscilla McKinney, CEO and Momma Bird at Little Bird Marketing as she chats with Tim Hughes, co-founder of Digital Leadership Associates and author of best-selling book, Social Selling - Tech...

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Ponderings from the Perch
Priscilla Gets Emotional With Paul Conner: Lessons from a Specialized Market Researcher from 2017-06-02T07:00

Join Priscilla McKinney, CEO and Momma Bird at Little Bird Marketing as she interviews Paul Connor of Emotive Analytics. Group. Together they consider the deeper human feelings behind our actions a...

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Ponderings from the Perch
Priscilla has an A-ha Moment with Ahava Liebtag from 2017-05-19T07:00

Join Priscilla McKinney, CEO and Momma Bird at Little Bird Marketing as she interviews Ahava Liebtag of Aha Media Group. They discuss Priscilla's favorite topic, the "stunning discomfort of entrepr...

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Ponderings from the Perch
Priscilla Gets into Serial Entrepreneur World with Greg Shugar from 2017-05-05T07:00

Join Priscilla McKinney, CEO and Momma Bird at Little Bird Marketing as she interviews Greg Shugar, serial entrepreneur and prolific writer. He, along with his wife Gina started Tie Bar in 2004 in ...

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Ponderings from the Perch
Priscilla Goes Global with Content Marketing Expert Pam Didner from 2017-04-21T07:00

Join Priscilla McKinney, CEO and Momma Bird at Little Bird Marketing as she talks with Author, global B2B Marketing Consultant and Keynote Speaker, Pam Didner. Pam is an expert creating global mark...

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Ponderings from the Perch
Priscilla Looks at Consumer Relationships with Brands from 2017-04-14T07:00

Join Priscilla McKinney, CEO and Momma Bird at Little Bird Marketing along with Dan Leadbetter as they discuss consumer relationships with brands. What brands do you love? What brands do you hate? ...

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Ponderings from the Perch
Priscilla Gets Holistic Marketing Pointers from Mitch Joel from 2017-03-24T07:00

Join Priscilla McKinney, CEO and Momma Bird at Little Bird Marketing as she talks with author, prolific writer and marketing guru, Mitch Joel. As the President of Mirum, a global digital marketing ...

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Ponderings from the Perch
Priscilla is a St. Patty's Day Birthday Girl from 2017-03-17T07:00

Join Priscilla McKinney, CEO and Momma Bird at Little Bird Marketing along with Dan Leadbetter as they celebrate her St. Patty's Day birthday. As they are fellow-holiday birthday peeps (Dan having ...

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Ponderings from the Perch
Priscilla Hosts the Best Damn Website Episode Ever from 2017-03-10T08:00

Join Priscilla McKinney, CEO and Momma Bird at Little Bird Marketing and her special guest, Stoney deGeyter of Pole Position Marketing. He is the author of the very definitively titled book, The Be...

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Ponderings from the Perch
Priscilla Gets Some Life Coaching from Robin Barr from 2017-02-24T08:00

Join Priscilla McKinney, CEO and Momma Bird at Little Bird Marketing and Robin Barr, Chief Inspiration Officer at Unleash Your Brilliance in this episode. As a Life Coach Robin works with high perf...

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Ponderings from the Perch
Priscilla Goes to London Town from 2017-02-17T08:00

Join Priscilla McKinney, CEO and Momma Bird at Little Bird Marketing along with Dan Leadbetter as they discuss her upcoming speaking engagement in London. As she heads out to speak to marketing res...

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Ponderings from the Perch
Priscilla Gets a Taste of Qualitative Research with Liz Van Patten from 2017-02-10T08:00

Join Priscilla McKinney, CEO and Momma Bird at Little Bird Marketing and Liz Van Patten, an accomplished qualitative researcher. Her experience discovering marketing insights for companies, adverti...

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Ponderings from the Perch
Priscilla Tackles the Nitty Gritty of Content Marketing with Michael Brenner from 2017-01-27T08:00

Join Priscilla McKinney, CEO and Momma Bird at Little Bird Marketing and Michael Brenner, CEO of Marketing Insider Group. Michael is a sought-after keynote speaker on Leadership, Culture, and Marke...

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Ponderings from the Perch
Priscilla Blends Old School with New School with David Reimherr from 2017-01-20T08:00

Join Priscilla McKinney, CEO and Momma Bird at Little Bird Marketing and her special guest, David Reimherr, founder of Magnificent Marketing. These two have a lot in common and a lot to talk about....

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Ponderings from the Perch
Priscilla Talks B2B Marketing with Bernie Borges from 2017-01-13T08:00

Join Priscilla McKinney, CEO and Momma Bird at Little Bird Marketing and her special guest, Bernie Borges, CEO of Find and Convert, a content marketing agency serving B2B clients across the U.S. He...

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Ponderings from the Perch
Priscilla Hosts the Extravaganza Spectacular 1st Annual Little Bird Marketing Superfluous Talent Variety Christmas Show from 2016-12-22T08:00

Join Priscilla McKinney, CEO and Momma Bird and all of the creative "peeps" at Little Bird Marketing for the EXTRAVAGANZA SPECTACULAR 1st ANNUAL SUPERFLUOUS TALENT AND CHRISTMAS VARIETY SHOW! You'l...

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Ponderings from the Perch
Priscilla Talks Market Research with Tony Cheevers from 2016-12-09T08:00

Join Priscilla McKinney, CEO and Momma Bird at Little Bird Marketing and her special guest, Tony Cheevers. With 20 plus years experience working in sales and marketing leadership roles with global ...

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Ponderings from the Perch
Priscilla Throws Away Her To-Do List from 2016-11-25T08:00

Join Priscilla McKinney, CEO and Momma Bird at Little Bird Marketing along with Dan Leadbetter as they ponder the modern tragedy that is the ubiquitous TO-DO LIST. As the CEO of three companies, sh...

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Ponderings from the Perch
Priscilla Hits the Road from 2016-11-11T08:00

Join Priscilla McKinney, CEO and Momma Bird at Little Bird Marketing along with Dan Leadbetter as they gaze into the marketing crystal ball. As a keynote and breakout session speaker, Priscilla has...

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Ponderings from the Perch
Priscilla Gets Some Fuel from Vivian Blade from 2016-10-28T07:00

Join Priscilla McKinney, CEO and Momma Bird at Little Bird Marketing as she interviews Vivian Blade. She is a powerful woman of experience and recognized talent management expert, working with comp...

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Ponderings from the Perch
Priscilla Takes a Pop Quiz from 2016-10-14T07:00

Join Priscilla McKinney, CEO and Momma Bird at Little Bird Marketing and Dan Leadbetter as she takes a pop quiz! Priscilla takes an awful lot of compliments from Dan right before he announces that ...

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Ponderings from the Perch
Priscilla is Open for Consulting from 2016-09-30T07:00

Join Priscilla McKinney, CEO and Momma Bird at Little Bird Marketing and Dan Leadbetter as they discuss the pros and cons of consulting. It seems these days there is a consultant for every kind of ...

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Ponderings from the Perch
Priscilla and Kathryn Budig Aim True from 2016-09-16T07:00

Join Priscilla McKinney, CEO and Momma Bird at Little Bird Marketing and Kathryn Budig. She is the author of "Aim True: Love Your Body, Eat Without Fear, Nourish Your Spirit, Discover True Balance!...

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Ponderings from the Perch
Priscilla Will Show You Her Tabuchi if You Show Her Yours: Thoughts on Brand Positioning Statements from 2016-09-02T07:00

Join Priscilla McKinney, CEO and Momma Bird at Little Bird Marketing and Dan Leadbetter as they discuss brand positioning statements. As companies step out into the market they seem to ask question...

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Ponderings from the Perch
Priscilla Organizes an Interview with Dan Chiodo from 2016-08-19T07:00

Join Priscilla McKinney, CEO and Momma Bird at Little Bird Marketing as she interviews Dan Chiodo. He is the author of "Perfect Timing" a book about how to gain at least two hours each day through ...

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Ponderings from the Perch
Priscilla Doesn't Need a Crystal Ball: Content Marketing is Here to Stay from 2016-08-05T07:00

Join Priscilla McKinney, CEO and Momma Bird at Little Bird Marketing and Dan Leadbetter as they discuss the state of marketing. Every once in awhile someone will comment to me that they believe soc...

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Ponderings from the Perch
Priscilla Wants Carts of Champagne Coming by: Interview with Mary Maru from 2016-07-22T07:00

Join Priscilla McKinney, Momma Bird and CEO at Little Bird Marketing as she talks with Mary Maru about website design, user experience and user interface and how they go hand in hand to create amaz...

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Ponderings from the Perch
Priscilla Learns the Art of Money with Bari Tessler from 2016-06-24T07:00

Join Priscilla McKinney, Momma Bird at Little Bird Marketing as she talks with Bari Tessler Linden, MA, Financial Therapist, Mentor Coach and Mama-preneur. Bari’s gentle, body-centered approach wea...

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Ponderings from the Perch
Priscilla Spins a Web - a World Wide Web from 2016-06-10T07:00

Join Priscilla McKinney, Momma Bird at Little Bird Marketing as she talks with Dan Leadbetter trends in website builds. The discuss what Priscilla is hearing from clients about their websites and h...

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Ponderings from the Perch
Priscilla and Dan's First Book Club Meeting from 2016-05-27T07:00

Join Priscilla McKinney, Momma Bird at Little Bird Marketing as she talks with Dan Leadbetter about books they love. But before they get started you'll enjoy the BONUS STUNNING AUTOHARP INTRO by Pr...

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Ponderings from the Perch
Priscilla and Doug Podcast about Podcasting from 2016-05-13T07:00

Join Priscilla McKinney, Momma Bird at Little Bird Marketing as she talks with Doug Sandler of the Nice Guys on Business podcast. Not only do they share their favorite podcast, but they get into th...

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Ponderings from the Perch
Priscilla Interviews Wendy Limbert on her Start Up from 2016-04-29T07:00

Join Priscilla McKinney, Momma Bird at Little Bird Marketing as she talks with Wendy Limbert about her recent start up, Popcorn Coaching. If you're ready to take the entrepreneurial plunge or wonde...

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Ponderings from the Perch
Priscilla Insists that Content is Still King from 2016-04-15T07:00

Join Priscilla McKinney, Momma Bird at Little Bird Marketing as she talks with Dan Leadbetter about her newest acquisition - HER VERY OWN AUTOHARP. Once they stop talking about it, they get back to...

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Ponderings from the Perch
Priscilla Plays the Rating Game from 2016-04-01T07:00

Join Priscilla McKinney, Momma Bird at Little Bird Marketing as she talks with Dan Leadbetter about the importance of online reviews. She most certainly was not going to go to Medieval Times withou...

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Ponderings from the Perch
Priscilla Talks to a Canadian - Nancy Milton on Your Very Best Communication from 2016-03-18T07:00

Join Priscilla McKinney, Momma Bird at Little Bird Marketing as she talks with Nancy Milton about REAL communication and what it takes to set yourself up for total success in your personal and work...

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Ponderings from the Perch
Priscilla is Nice to Doug Sandler from 2016-03-04T08:00

Join Priscilla McKinney, Momma Bird at Little Bird Marketing as she talks with Doug Sandler about his "Mr. Nice Guy" paradigm for success. They discuss the habits we form in business and how we can...

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Ponderings from the Perch
Priscilla's Clients are Better Than Your Average Bear from 2016-02-19T08:00

Join Priscilla McKinney, Momma Bird at Little Bird Marketing as she talks with Dan Leadbetter about her ideal client. First of all they are "better than your average bear" but their marketing is no...

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Ponderings from the Perch
Priscilla Blogs Her Heart Out from 2016-02-05T08:00

Join Priscilla McKinney, Momma Bird at Little Bird Marketing as she talks with Dan Leadbetter about the WHY behind blogging. She gets a lot of questions about blogging, but she worries more about t...

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Ponderings from the Perch
Priscilla Keeps Her Mojo from 2016-01-22T08:00

Join Priscilla McKinney, Momma Bird at Little Bird Marketing as she talks with Dan Leadbetter about how she keeps her mojo - even through a very demanding schedule and the pressure of growth. She t...

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Ponderings from the Perch
Priscilla Talks Trade Shows from 2016-01-08T08:00

Join Priscilla McKinney, Momma Bird at Little Bird Marketing as she talks with Dan Leadbetter about the do's and dont's for trade shows. Especially after the 2008 downturn in the economy many compa...

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Ponderings from the Perch
Priscilla's Top 8 Habits for Less Stress in the New Year from 2015-12-25T08:00

Join Priscilla McKinney, Momma Bird at Little Bird Marketing as she talks with Dan Leadbetter about listening to your life in such a way as to lower the stress levels and get more done that is TRUL...

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Ponderings from the Perch
Priscilla Introduces You to Brett Baker. You're Welcome. from 2015-12-11T08:00

Join Priscilla McKinney, Momma Bird at Little Bird Marketing as she talks with Brett Baker of Trustpoint Management. As her sales coach, he has brought infinite wisdom and deep personal growth at a...

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Ponderings from the Perch
Priscilla Introduces Personas from 2015-10-09T07:00

Join Priscilla McKinney, Momma Bird at Little Bird Marketing as she talks with Dan Leadbetter about why understanding your ideal client makes a powerful impact on your marketing strategy. She talks...

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Ponderings from the Perch
Priscilla Shares Entrepreur Secrets from 2015-09-25T07:00

Join Priscilla McKinney, Momma Bird at Little Bird Marketing as she talks with Dan Leadbetter about how the reality of entrepreneurship and how hard it is to keep up with all you should know about ...

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Ponderings from the Perch
Priscilla Emerges with Chantal Pierrat from 2015-09-11T07:00

Join Priscilla McKinney, Momma Bird at Little Bird Marketing as she talks with Chantal Pierrat, the amazing power behind Emerging Women. This movement was birthed out of a true transformation she e...

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Ponderings from the Perch
Priscilla Talks about "My Generation" from 2015-08-28T07:00

Join Priscilla McKinney, Momma Bird at Little Bird Marketing as she talks with Dan Leadbetter about the meaning of generational differences. Popular business culture demands that management change ...

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Ponderings from the Perch
Priscilla Calls you to Action from 2015-08-14T07:00

Join Priscilla McKinney, Momma Bird at Little Bird Marketing as she talks with Dan Leadbetter about how the importance of asking for what you need. Key ingredient of asking for what you need is fir...

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Ponderings from the Perch
Priscilla Says "Get LinkedIn" from 2015-07-30T07:00

Join Priscilla McKinney, Momma Bird at Little Bird Marketing as she talks with Dan Leadbetter about how LinkedIn is NOT a dating site. They explore the mighty, mighty power of LinkedIn and the migh...

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Ponderings from the Perch
Priscilla Sings a Song from 2015-07-17T07:00

Join Priscilla McKinney, Momma Bird at Little Bird Marketing as she interviews Chris Stewart, who you might know as the musician behind the Ponderings from the Perch soundtrack. Priscilla has known...

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Ponderings from the Perch
Priscilla Dreams a Little Dream of Work from 2015-06-19T07:00

Join Priscilla McKinney, Momma Bird at Little Bird Marketing as she talks with Dan Leadbetter about dream jobs. Starting with an interesting list, they discuss the pros and cons of having some port...

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Ponderings from the Perch
Priscilla Presents at Career Day from 2015-06-05T07:00

Join Priscilla McKinney, Momma Bird at Little Bird Marketing as she talks with Dan Leadbetter about careers. They ruminate about the reality that so many viable careers did not even exist when they...

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Ponderings from the Perch
Priscilla Collects&Critiques Art from 2015-05-22T07:00

Join Priscilla McKinney, Momma Bird here at Little Bird Marketing as she talks with Dan Leadbetter about art and collecting art. Priscilla discusses difficult conversations she has in her job every...

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Ponderings from the Perch
Priscilla and Helene Take the Midwest from 2015-05-08T07:00

Join Priscilla McKinney, Momma Bird here at Little Bird Marketing as she has a morning conversation with fellow globetrotter, Helene Sheeler-Johnson. As they both work marketing and PR angles in th...

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Ponderings from the Perch
Priscilla Has Concerns about Jeff Cannata from 2015-04-24T07:00

Join Priscilla McKinney, Momma Bird here at Little Bird Marketing as she talks with the illustrious Jeff Cannata. As fellow podcasters they explore the idea that revealing the inner-workings of mak...

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Ponderings from the Perch
Priscilla Says, "Fakers Gonna Fake" from 2015-04-03T07:00

Join Priscilla McKinney, Momma Bird here at Little Bird Marketing as she talks with Dan Leadbetter the most fascinating case of complete and utter faking. Priscilla reaches back to the story of the...

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Ponderings from the Perch
Priscilla Looks for the Win Win Win from 2015-03-20T07:00

Join Priscilla McKinney, Momma Bird here at Little Bird Marketing as she talks with Dan Leadbetter about finding unique win-win-win situations in marketing. She gets bored with the typical promotio...

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Ponderings from the Perch
Priscilla Podcasts about Podcasting from 2015-03-06T08:00

Join Priscilla McKinney, Momma Bird here at Little Bird Marketing as she talks with Dan Leadbetter about podcasting. She pours out her heart on her love for podcasting and reveals some of her curre...

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Ponderings from the Perch
Priscilla Gives the Gift of Goals from 2015-02-20T08:00

Join Priscilla McKinney, Momma Bird here at Little Bird Marketing as she talks with Dan Leadbetter in a follow up conversation about creating New Year’s resolutions in the workplace and aligning th...

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Ponderings from the Perch
Priscilla Practices Her Backswing from 2015-02-06T08:00

Join Priscilla McKinney, Momma Bird here at Little Bird Marketing as she talks with Gary Hood, Sales Manager at KSNF/KODE, local affiliates of the NBC and ABC stations. Join these two golf enthusia...

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Ponderings from the Perch
Priscilla Cleans Out Her Bathroom Drawer from 2015-01-23T08:00

Join Priscilla McKinney, Momma Bird here at Little Bird Marketing as she talks with Dan Leadbetter about creating New Year’s resolutions in the workplace and aligning them with your business values...

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Ponderings from the Perch
Priscilla Practices Creativity, Not Yoga from 2015-01-09T08:00

Join Priscilla McKinney, Momma Bird here at Little Bird Marketing as she talks with Dan Leadbetter about creativity and what it is like to "turn it on" when you are a paid creative. In an industry ...

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Ponderings from the Perch
Priscilla Evangelizes for Trello from 2014-12-15T08:00

Join Priscilla McKinney, Momma Bird here at Little Bird Marketing as she talks with Stella Garber, Marketing Director at Trello. Speak with Priscilla for 5 minutes about organization and she'll MAK...

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Ponderings from the Perch
Priscilla Reviews Big Website Strategy from 2014-12-01T08:00

Join Priscilla McKinney, Momma Bird here at Little Bird Marketing as she talks with Dan Leadbetter about the big WHY behind every website build. She encourages clients to have patience for the STRA...

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Ponderings from the Perch
Priscilla Talks Brass Tacks on Websites from 2014-11-17T08:00

Join Priscilla McKinney, Momma Bird here at Little Bird Marketing as she talks with Dan Leadbetter about the purpose of a website, website design trends. From cascading tiles, to She confesses purc...

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Ponderings from the Perch
Priscilla Longs for an Autoharp from 2014-11-10T08:00

Join Priscilla McKinney, Momma Bird here at Little Bird Marketing as she talks with Dan Leadbetter about creativity. From Emily Dickinson's poem, "There is no frigate like a book..." she takes insp...

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Ponderings from the Perch
Priscilla Talks Writing Talent, Native Advertising and Opera (Part 2) from 2014-11-06T08:00

Join Priscilla McKinney, Momma Bird here at Little Bird Marketing as she talks with Dan Leadbetter about her thoughts on the huge growth of native advertising and how much of a demand for creative ...

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Ponderings from the Perch
Priscilla Talks Writing Talent, Native Advertising and Opera (Part 1) from 2014-10-23T07:00

Join Priscilla McKinney, Momma Bird here at Little Bird Marketing as she talks with Dan Leadbetter about her thoughts on the huge growth of native advertising and how much of a demand for creative ...

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Ponderings from the Perch
Priscilla is Sure You Do Not Need a CD of Flute Music from 2014-10-09T07:00

Join Priscilla McKinney, Momma Bird here at Little Bird Marketing as she talks with Dan Leadbetter about her thoughts on the "garage days" and the deep connection you breed with co-workers when you...

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Ponderings from the Perch
Priscilla Dives Deep with Superfluous Talents from 2014-10-02T07:00

Join Priscilla McKinney, Momma Bird here at Little Bird Marketing as she talks with Dan Leadbetter about her superfluous talents. Life in the Midwest has so far brought her fluency in Spanish no wh...

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Ponderings from the Perch
Priscilla Has Some Calls to Make from 2014-09-23T07:00

Join Priscilla McKinney, Momma Bird here at Little Bird Marketing as she talks with Dan Leadbetter about her journey to trusting her sixth sense. She delves into the compassion she feels for her cl...

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Ponderings from the Perch
Priscilla Questions China's Central Authority from 2014-09-16T07:00

Join Priscilla McKinney, Momma Bird here at Little Bird Marketing as she talks with Dan Leadbetter in a completely superfluous and sensational way about a not-so-current event which leads them to w...

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Ponderings from the Perch
Priscilla Goes Super Niche (Part 2)  from 2014-09-09T07:00

Join Priscilla McKinney, Momma Bird here at Little Bird Marketing as she talks with Dan Leadbetter about her experience bringing her companies back after disaster. Located in Joplin, an EF5 tornado...

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Ponderings from the Perch
Priscilla Goes Super Niche (Part 1) from 2014-09-02T07:00

Join Priscilla McKinney, Momma Bird here at Little Bird Marketing as she talks with Dan Leadbetter about her experience bringing her companies back after disaster. Located in Joplin, an EF5 tornado...

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Ponderings from the Perch
Priscilla Puts Terror on the Menu from 2014-08-26T07:00

Join Priscilla McKinney, Momma Bird here at Little Bird Marketing as she talks with Dan Leadbetter about liminal moments and the frightening void that calls out to be filled with creative thinking....

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Ponderings from the Perch
Priscilla Goes Native from 2014-07-15T07:00

Join Priscilla McKinney, Momma Bird here at Little Bird Marketing as she talks with Dan Ledbetter about her journey into discovering her native genius. She ruminates about her exposure to Kristen W...

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Ponderings from the Perch
Priscilla Admits She Owned a Pager from 2014-06-15T07:00

Join Priscilla McKinney, Momma Bird here at Little Bird Marketing as she talks with Dan Ledbetter about her journey to owning a marketing firm. Entrepreneurship, she says, is sometimes as surprisin...

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Ponderings from the Perch
Priscilla Admits She Owned a Pager from 2014-06-15T07:00

Join Priscilla McKinney, Momma Bird here at Little Bird Marketing as she talks with Dan Ledbetter about her journey to owning a marketing firm. Entrepreneurship, she says, is sometimes as surprisin...

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Ponderings from the Perch
Priscilla Admits She Owned a Pager from 2014-06-15T07:00

Join Priscilla McKinney, Momma Bird here at Little Bird Marketing as she talks with Dan Ledbetter about her journey to owning a marketing firm. Entrepreneurship, she says, is sometimes as surprisin...

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