Lisa Wilding Brown for ESOMAR Council - a podcast by Little Bird Marketing & C-Suite Radio

Momma Bird Priscilla McKinney is joined by Lisa Wilding Brown, Chief Research Officer at Innovate MR who is currently running for ESOMAR Council. She has a successful 18 year track record developing research communities and panels. She is a proud advocate and member of Women in Research (WIRExec), the Multicultural Insights Collective, inaugural member of the Insights Associations’ Laureate Program and recipient of the Global Research Business Network’s Participant Excellence Program. Her specialties include:

Consumer, B2B&Healthcare Research

Mobile Best Practices&Technology

Online&Mobile Panel Development&Publisher Recruitment

Quality Best Practices&Fraud Mitigation

Sample Replication&Frame Development

Multicultural InsightsLoyalty&Retention Strategies

Gamification&Social Sharing

Global Incentive Fulfillment (200+ reward partnerships managed)Global Sweepstakes Law

Community/Panel DevelopmentOperational Efficiency

Survey Design (CATI, Online&Mobile)

Quant&Qual

Contract NegotiationMarketing&Promotion

Teambuilding&Training

Cost-Reduction StrategiesOnline&Mobile Privacy Law (GDPR, CCPA, COPPA etc.)

Competitive BenchmarkingDIY Sampling Technology

ProfilingClient Development 

Further episodes of Ponderings from the Perch

Further podcasts by Little Bird Marketing & C-Suite Radio

Website of Little Bird Marketing & C-Suite Radio