Episode 14 - A Great Tagline is the Best Brand Communication Tool - a podcast by Jay Ehret

On this episode of Power to the Small Business, we welcome Jim Morris. Jim creates compelling, evocative advertising. He also writes a weekly column for the Advertising for Peanuts blog. His specialty is creating taglines. His most famous tagline is for Flintstones Children's Vitamins: We Are Flintstones Kids, Ten Million Strong . . . And Growing. Jim has created taglines for both large and small companies.

I asked Jim about the importance of having a tagline. He believes that a good tagline is the single-most powerful, condensed, compact expression of your brand that you can have. Taglines are show their value when you need to get your brand in front of people and connect with them in little space and time. The tagline is the first articulation of your brand.

However, taglines are not explanations and they shouldn't tell a long story. It needs to encapsulate the feeling you want people to have about you. For that reason, you should take great care in creating one. The key is having a clear sense of what your brand is.

Listen to the podcast to hear the do's and don'ts of tagline creation. Then go to the blog to see more show notes and comment on the episode: TheMarketingSpot.blogspot.com

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