Episode 54 - Local Search Engine Optimization Clinic - a podcast by Jay Ehret

SEO expert Glenn Gabe joins host Jay Ehret for a case study of Kati's Kupcakes in Moorestown NJ. How a local SEO project improved the bottom line. Business owner Kati Angelini also joins the panel.
You can get a lot of advice and theory about local search engine optimization, but how about real proof? In this episode of Power to the Small Business we examine a real Local SEO project and how it impacted the bottom line. Glenn Gabe of G-Squared Interactive had a contest to help a local business with search engine optimization.  Kati Angelini of Kati's Kupcakes in Moorestown, NJ was the winner. For the past 3+ months Glenn and Kati have been working together to improve Kati's traffic from search engines. Take a listen to find out how they did and what Kati thinks of the results.
Complete show notes and links are available on The Marketing Spot Blog: Local SEO Clinic: Improving Traffic, Improving Business
Topics Discussed

The Four Pillars of Search Engine Optimization
The Basic Steps of Local Search
Website Structure
The Long Tail of Keywords
SEO Technical Audits
Website Analytics

Further episodes of Power to the Small Business | Branding / Marketing Plans

Further podcasts by Jay Ehret

Website of Jay Ehret