Episode 62 - The Keys to Transformational Branding - a podcast by Jay Ehret

Jay Ehret and Eric Brown discuss the keys to changing your brand into something that achieves differentiation. A preview of their Transformation Branding presentation at Optimization Summit.
The Keys to Transformational Branding

Reframing your business into a different class (second-order change).
Analysis and alignment of key business function. Elimination of functions that don't contribute.
Changing the rules. Discarding the old rules and creating some new ones.
Conquering the fear of becoming a business that’s different.

Get extended show notes and links here: The Keys to Transformational Branding
Host: Jay Ehret of The Marketing SpotGuest: Eric Brown of The Urbane Way
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