Episode 67: Building a Small Business Brand - a podcast by Jay Ehret

Brand-building clinic. Podcast host Jay Ehret delivers a mini-branding seminar. Learn what a brand is, how it works, and how to build a brand for your small business. Included is a brand-building checklist.
Topics include:

Definition of a brand
How a brand gives customers choices
Unique selling proposition
Inside-out thinking
Why you need a brand
How you can build a brand for your business.

Guest: Podcast host, Jay Ehret goes solo on this one. No guests.
Get complete show notes, links and the Brand-Building checklist at the official podcast website of Power to the Small Business: Small Business Branding Clinic

Further episodes of Power to the Small Business | Branding / Marketing Plans

Further podcasts by Jay Ehret

Website of Jay Ehret