Episode 68: The Decline and Fall of Marketing Discipline - a podcast by Jay Ehret

Three marketers join host Jay Ehret to discuss what the lack of traditional marketing discipine has done to today's generation of marketers. Guests: Stephen Denny, Emanuel Brown and Mike Wagner.
Topics Include:

Why advertising and marketing is so bad
How to test new ideas and products
Why good ideas are not the best way to advertise
How to build brand value over time
The affect of social media on marketing discipline
Bad marketing campaigns like Old Spice and Dodge Journey

Guests:Stephen Denny of Denny Marketing and author of Killing Giants (April 2011)Emanuel Brown, Creative Technologist, Portland, OregonMike Wagner, CEO of White Rabbit GroupJay Ehret (host), Chief Officer of Awesomeness at The Marketing Spot
Complete show notes and links can be found at: The Decline and Fall of Marketing Discipline

Further episodes of Power to the Small Business | Branding / Marketing Plans

Further podcasts by Jay Ehret

Website of Jay Ehret