Episode 73 - Branding the U.S. Marines - a podcast by Jay Ehret

Former Marines Chief Marketing Officer Andrew Fortunato joins host Jay Ehret to glean branding lessons from one of America's best brands: The Few. The Proud. The Marines. Mr. Fortunato shares how The Marines built, and then maintained a powerful brand.
Topics Discussed:

The foundations of a strong brand 
Brand positioning
The rules of branding
Taglines
Adapting brands to demographic shifts
The role of pop culture in branding
Logos?

Guest: Andrew Fortunato - Marketing Consultant, former Chief Marketing Officer at U.S. MarinesHost: Jay Ehret - of The Marketing Spot.com 
Local SEO and Google Analytics Webinar:http://budurl.com/LocalSEOpod
See the show notes:www.PowertotheSmallBusiness.com 

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