Episode 77 - The Spend Shift to Local Businesses - a podcast by Jay Ehret
from 2011-05-02T02:30:48
Author and social theorist John Gerzema joins host Jay Ehret to talk about local business share of local spend. The time is right for local businesses to gain a larger market share. Consumers are losing trust in larger institutions. They want to spend more money with locally owned businesses, but the business must still earn it.
Guest: John Gerzema, co-author of the book: Spend Shift.Host: Jay Ehret of TheMarketingSpot.comĀ
Topics Discussed:
The virtuous circle between local businesses and the community
Why consumers may be willing to pay a premium to local businesses
The three keys to earning local business spend shift
Complete notes and links: Local Business Market Share
Further episodes of Power to the Small Business | Branding / Marketing Plans
Further podcasts by Jay Ehret
Website of Jay Ehret