Episode 80 - How to Create Great Advertising - a podcast by Jay Ehret

Author and advertising expert Luke Sullivan joins host Jay Ehret to discuss the role of creativity in advertising, and how to create great advertising. Sullivan also answers the burning question: What is great advertising?
Guest: Luke Sullivan, author of Hey Whipple, Squeeze ThisHost: Jay Ehret of TheMarketingSpot.com
Topics Discussed:

What is great advertising?
The advertising creative process
The importance of creativity in advertising
Rules for creating great advertising

Complete show notes and links can be found at the official website of the Power to the Small Business podcast:How to Create Great Advertising 

Further episodes of Power to the Small Business | Branding / Marketing Plans

Further podcasts by Jay Ehret

Website of Jay Ehret