Episode 84 - Tapping Brand Advocates for Word of Mouth - a podcast by Jay Ehret

Brand Advocacy and Word-of-Mouth Marketing
Author and Social Media Marketing CEO Rob Fugetta joins host Jay Ehret to talk about your most powerful word-of-mouth marketing weapon: your brand advocates. In this episode you will learn a simple way build a natural and effective word-of-mouth marketing plan. Fugetta is CEO and founder of Zuberance and is author Brand Advocates: Turning Enthusiastic Customers into a Powerful Marketing Force.
Guest: Rob Fugetta of ZuberanceHost: Jay Ehret of TheMarketingSpot.com
Topics Discussed:

How to identify your brand advocates.
The ultimate question for customer loyalty.
How to use the advocate marketing playbook.
How to get advocates to recommend and share.

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