Episode 88 - Counterintuitive Marketing - a podcast by Jay Ehret

Roger Dooley, author of Brainfluence, joins Jay Ehret to discuss neuromarketing and marketing tactics that just don't make sense. Get ready for some of your most cherished beliefs to be challenged. Trust your gut and market by shooting from the hip? Hold on there, cowboy!
Topics Discussed

Neuromarketing
Consumer behavior
Decoy products
Paradox of choice
Elevator pricing and anchor pricing
Emotional vs. rational marketing

For complete show notes and links, see: Counterintuitive Marketing: When not to trust your gut.

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