Episode 89 - Inspiring Word of Mouth Through Passion - a podcast by Jay Ehret

Word of mouth marketing is about passion, but not just the customer's. First, businesses must love their customers. Say what? John Moore and Geno Church from Brains on Fire, co-authors of The Passion Conversation, join host Jay Ehret to discuss the two-way conversation between businesses and customers and how the results can inspire passionate word of mouth.
TOPICS DISCUSSED

Word of Mouth Marketing
The relationships between customers and businesses
Being a talkable brand
Inspiring customers to start conversations
Can any business do this?

For complete show notes and links, see the podcast site: Inspiring Word of Mouth Through Passionate Conversations

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