New PPC Job? How To Impress Your Boss with AdWords - a podcast by Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts

Today's PPC question comes from Matthew. Matthew wants to know how to get started on a B2B pay per click advertising campaign. He plans to do remarketing, Facebook and YouTube ads with a webinar series, and wants to know if there's anything else to start out with that would impress his bosses.

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