Podcasts by PPC Town Hall
Host Fred Vallaeys, Co-founder of Optmyzr, is joined by PPC experts for a panel discussion on the latest hot topics in the search marketing world.
Topics range from updates to Google, Bing, Facebook, and Amazon Ads, to changes in online search behavior, or changes in the business world.
Learn what the experts are seeing in the industry, how they're reacting to make the most of the opportunity, and what they think the future holds.
Further podcasts by Frederick Vallaeys
Podcast on the topic Marketing
All episodes
How ChatGPT can make you a PPC automation wizard | PPC Town Hall 83 from 2023-11-29T16:30
Watch the video episode here: https://youtu.be/8x-GT43-45w
A few weeks ago, OpenAI, the company behind #ChatGPT, conducted an event called DevDay to reveal major announcements and advanc...
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[Replay] How WebMechanix Used Value-Based Bidding to Generate 30% Higher-Quality Leads | ALM 1 from 2023-11-01T15:30
Watch the video episode here: https://www.youtube.com/watch?v=wXpPhBkrZl8
In this episode of Automation Layering Masterclass, Taylor Mathauer and Will Gray from WebMechanix share how the...
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Generative AI tips for high-performing Meta Ads for Black Friday & Cyber Monday | PPC Town Hall 82 from 2023-10-25T20:51
Watch the video episode here: https://www.youtube.com/watch?v=aF-QYf2n9Nk
We spoke a great deal about getting your Google search and shopping campaigns ready for Black Friday & Cyber...
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How to Sell Your Agency: Everything That Happens Before, During, and After | PPC Town Hall 81 from 2023-10-11T18:00
Watch the video episode here: https://www.youtube.com/watch?v=KjfeRj7hzJQ
Most agency founders are focused on growing their agency, not selling it. Then it happens. The founder starts to...
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How to level up your PPC game with ChatGPT and PPC scripts | PPC Town Hall 80 from 2023-09-27T17:30
Watch the video podcast here: https://www.youtube.com/watch?v=Hs7szTIfjSg
For a long time, I’ve been talking about automation and scripts and how marketers like yourself can apply them t...
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Meta Ads: Running effective ads in an iOS 17 world + Tips for Q4 | PPC Town Hall 79 from 2023-09-13T17:30
Watch the video episode here: https://www.youtube.com/watch?v=NZbztTaPmjA
The privacy changes that iOS 14.5 had brought in had been detrimental for marketers. And the iOS 17 update is ro...
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How to prepare your Performance Max and Shopping campaigns for Q4 2023 | PPC Town Hall 78 from 2023-08-30T17:30
Watch the video episode here: https://www.youtube.com/watch?v=U8Wrr27fKOE
We’re getting pretty close to the holiday shopping season. And if you work in digital marketing, you ...
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How to run profitable YouTube campaigns in Q4 2023 | PPC Town Hall 77 from 2023-08-16T17:30
Google was caught in hot water recently when it was reported that 80% of YouTube ads have violated its own terms of service.
You’d never want your ads to be mismanaged like th...
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Introducing Automation Layering Masterclass: Our New Podcast to Help You Win Using PPC Automation from 2023-06-07T12:15:57
Modern PPC management relies on automation by ad engines like Google which is not in your control. But you can make those ad engines work for you with Automation Layering, a method of combining...
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GML 2023 Recap (Shopping Ads & Performance Max) with Kirk Williams | PPC Town Hall 76 [BONUS] from 2023-05-29T18:19:25
Watch the video podcast here: https://youtu.be/Jahb9IvMX9c
In this PPC Town Hall bonus episode, Optmyzr Co-Founder & CEO Frederick Vallaeys speaks with Kirk Williams, Foun...
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How the Google Marketing Live 2023 announcements can impact advertisers | PPC Town Hall 76 from 2023-05-25T14:45:56
Watch the video episode here: https://www.youtube.com/watch?v=wlR7bE-K7G8
From new generative AI features for Google Ads, Performance Max, and Product Studio, to simplifying campaign cre...
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Google Analytics 4 for PPC: Step-by-step setup process, tips, tricks, & features | PPC Town Hall 75 from 2023-05-10T17:45:38
Watch the video episode here: https://www.youtube.com/watch?v=gBoPtazUBGs
It’s crunch time — the June 30 deadline for the Universal Analytics to Google Analytics 4 migration is quickly a...
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Powerful ChatGPT applications for PPC and SEO marketers | PPC Town Hall 74 from 2023-04-26T17:06:48
Watch the video version here: https://www.youtube.com/watch?v=ivfakR8TH14
We did an episode on ChatGPT a few months ago to speak about its impact and applications in PPC. (Listen
Excel for PPC: Analyze PPC performance better and faster with these powerful tips | PPC Town Hall 73 from 2023-04-12T17:30:13
Analyzing performance is PIVOTal in PPC. And Anthony Excels at that.
Sorry about those bad puns, but jokes apart, you’ll go a long way if you regularly lean into finding ways to become more e...
How to stand out as a marketer in this age of A.I. and privacy? | PPC Town Hall 72 from 2023-03-29T17:30:45
Watch the full video episode here: https://www.youtube.com/watch?v=lACqzQxFAJA
Lessons learned from a FULL year of running Performance Max for ecom & lead-gen | PPC Town Hall 71 from 2023-03-08T18:15:10
Watch the video episode here: https://www.youtube.com/watch?v=J5rSSFcvD-Q
From complete enthusiasm to staunch opposition and everything in between, we’ve all now gone through a full year ...
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How to collect and use first-party data to win in a cookieless future | PPC Town Hall 70 from 2023-02-22T18:15:44
Watch the full video episode here: https://www.youtube.com/watch?v=S9UJLVgpBdg
Third-party cookies are going away, most likely in 2024 if Google doesn’t push it back once agai...
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ChatGPT for PPC: Use cases and impact of such powerful AI tools on our jobs | PPC Town Hall 69 from 2023-01-25T18:35:30
Watch the video of the full episode: https://www.youtube.com/watch?v=tmvVYtcmiJc
Just to be clear, ChatGPT did not write this description :)
We’re barely tw...
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Expert PPC predictions and tips to build a winning strategy for 2023 | PPC Town Hall 68 from 2022-12-21T18:15:18
Performance Max, RSAs…the list goes on. 2022 has been the year of automation in PPC.
Heading into 2023, how will things shape up, and more importantly, how can you prepare for what’s to c...
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Surviving the recession: How PPC agencies can prepare now to thrive in 2023 | PPC Town Hall 67 from 2022-12-06T18:30
Are we in a recession? Well, it depends on who you ask.
But, whether we are already in one or heading toward one, we’re clearly seeing the effects of inflation and other macroecono...
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Performance Max: Boost your campaigns with these tips, scripts, and checklists | PPC Town Hall 66 from 2022-11-30T18:15:07
#PerformanceMax — the campaign type that nobody seems to stop talking about — has drastically changed Google Ads best practices that PPC experts have been building for several years.
... Listen
Performance Max: Google shares best practices for the 2022 holiday season | PPC Town Hall 65 from 2022-10-26T17:31
Is your PPC strategy ready for this shopping season?
We’ve seen several consumer behavior changes this year as a result of the economic downturn and other macroeconomic factors that make ...
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Amazon PPC: How to launch a profitable holiday shopping campaign in Q4 2022 | PPC Town Hall 64 from 2022-10-04T18:30
We’re entering Q4 of 2022, which means selling stuff or moving inventory is the order of the day. And what better place to do that than Amazon?
But, selling on Amazon is highly competitiv...
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How to manage PPC during high inflation and a looming recession | PPC Town Hall 63 from 2022-09-14T17:30:28
What’s going on with the high inflation and dropping consumer demand? Are we headed toward a recession? Or are we already in one?
These are global phenomena that we can’t control. ...
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Google Analytics 4 for PPC: Everything you need to know | PPC Town Hall 62 from 2022-08-31T17:45:57
Google is sunsetting Universal Analytics that we all know and used on July 1, 2023, and is moving to #GoogleAnalytics4. This is a m...
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PPC automation: How the world’s best PPC agencies adapt and thrive | PPC Town Hall 61 from 2022-08-17T18:00:12
Kasim Aslam and Patrick Gilbert reveal how they’re making the transition to automation in terms of strategy, people, tech stack, etc., and how they’re measuring and seeing success in the process...
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How to adapt to PPC ad platform automation | PPC Town Hall 60 from 2022-08-03T17:45:41
Performance Max. Responsive Search Ads. Smart Bidding. Automation by the major ad platforms like Google is really changing the way how we, the advertisers, work. While a lot of advertisers...
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Performance Max for Retail and Ecommerce: Learn How to Drive Better Results | PPC Town Hall 59 from 2022-07-20T18:00:10
#PerformanceMax — the one campaign to rule them all — has seen widespread adoption among advertisers from various verticals. Bu...
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Responsive Search Ads: How to create better ads in a world with only RSAs | PPC Town Hall 58 from 2022-06-29T17:30:25
The end of #ExpandedTextAds is here. So how should you prepare your accounts going forward? Should you still create some last-...
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What Is the ‘Workday Consumer’ and How to Target Them the Right Way | PPC Town Hall 57 from 2022-06-08T18:00:14
Microsoft, in a latest report, said that working from home has blurred the lines between our work and personal time which created a new buyer persona called the ‘workday consumer’. This pr...
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Top PPC Experts React to the Announcements at Google Marketing Live 2022 | PPC Town Hall 56 from 2022-05-30T18:30
From automation to video ads to privacy, Google had plenty of updates to share at #GML2022. As a result, it may seem harder to focus o...
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B2B PPC Advertising: How to Overcome Challenges and Generate Higher-Quality Leads | PPC Town Hall 55 from 2022-05-11T17:30:32
B2B #PPCAdvertising comes with some unique challenges: longer sales cycles, low lead volume, and wrong audience targeting, just to na...
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Performance Max Campaigns: Expert Tips & Best Practices From PPC Practitioners | PPC Town Hall 54 from 2022-04-26T18:30
In this episode, we spoke to top #PerformanceMax practitioners — the people who are actually using this new campaign type every day. ...
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Performance Max Campaigns: How It Works, Best Practices, Answers to FAQs & More | PPC Town Hall 53 from 2022-04-12T18:30
#PerformanceMaxCampaigns is the latest #GoogleAds campaign type that...
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Google Ads Value-Based Bidding: How It Works, Best Practices & Common Pitfalls | PPC Town Hall 52 from 2022-04-02T07:59
Stop using #TargetCPA bidding.
Instead, move to #ValueBasedBiddin...
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Automation Layering: How to Stay in Control in a World of PPC Automation | PPC Town Hall 50 from 2022-04-02T07:57:16
With automation layering, you implement your own automation strategies over what Google or the other ad platforms are doing to put yourselves in charge. Join this episode where Joe Martine...
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Responsive Search Ads: Tips, tricks, and best practices | PPC Town Hall 49 from 2022-04-02T07:41:55
Expanded Text Ads out, #ResponsiveSearchAds in.
RSAs will be the only type of text ads you can create in Listen
Women in Digital Marketing Share Their Success Stories and Challenges | PPC Town Hall 51 from 2022-04-02T06:35:42
On the occasion of Women's Day week, we decided to speak to three women who built great careers and personal brands in digital marketing. Join this special episode of PPC Town Hall as they share...
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17. How to optimize beyond ROAS in PPC with Andreas Reiffen and Frederik Boysen from 2020-07-22T20:31:32
Our panelists this week are obsessed with driving better results in retailers' PPC campaigns:
16. Meet the 2 most influential people in PPC with Michelle Morgan and Purna Virji from 2020-07-17T22:51:48
Our panelists this week are the top 2 most influential PPC experts in...
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15. Running a PPC Agency during COVID with Brittni Swenson and Matt Umbro from 2020-07-08T19:38:15
Our panelists this week are:
- Brittni Swenson, CMO at Listen
14. Julie Bacchini and Susan Wenograd - Tips for new PPC Campaigns from 2020-07-01T23:24:11
Our panelists this week are:
- Julie Bacchini, Founder of Listen
12. Cory Henke, Joe Martinez - YouTube and Video Ads from 2020-06-25T19:21:57
Our panelists this week are:
- Cory Henke, Founder of Variable Media
- Joe Martinez, Director of Client Strategy for Clix Marketing
The main topic this week is ...
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11. Andrew Lolk, Duane Brown from 2020-06-10T23:03:02
Panelists this week are:
- Andrew Lolk, Founder of Savvy Revenue
- Duane Brown, Founder of Take Some Risk
The main topic this week is PPC for Ecommerce. We...
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10. Ann Stanley, Gianpaolo Lorusso from 2020-06-03T21:10:57
We discuss new Google Ads features launched in the past 3 months.
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9. AJ Wilcox, Matt Van Wagner, Frank Cowell from 2020-05-28T04:39:05
We discuss tips for B2B paid search and paid social marketing with a focus on Google Ads, Microsoft Ads, and LinkedIn Ads.
Expert panelists are AJ Wilcox from B2Linked, Matt ...
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8. Ben Bradshaw, Mike Rhodes, Monte Huebsch from 2020-05-13T04:00:38
We're hosting our live PPC Town Hall this week with 3 panelists from Australia. They will share what they learned over the past few weeks in dealing with COVID-19 for their clients: both end adv...
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7. Brandon Jones, David Szetela, Navah Hopkins from 2020-05-06T21:53:53
We discuss how digital advertisers are ramping up spend again and leading the way for when consumer confidence returns.
--- This episode is sponsored by · Anchor: The easiest way to make... Listen
6. Aaron Levy, Christi Olson, Jim Banks from 2020-04-30T00:04:08
Panelists are:
- Aaron Levy, Tinuiti
- Christi Olson, Microsoft Ads
- Jim Banks, Spades Media
This week, we discuss:
- Automation during C... Listen
5. Ginny Marvin, Joe Martinez, Andrew McGarry from 2020-04-23T23:25:04
This week's panelists:
- Ginny Marvin, Editor-in-Chief, Search Engine Land
- Joe Martinez, Director of Client Strategy, Clix Marketing
- Andrew McGa... Listen
2. Andrew Goodman, Benu Aggarwal, Jeff Allen from 2020-04-16T15:32:53
In our second PPC Town Hall we continue the conversation about how online advertising is impacted by the volatility from business closures and social distancing.
Hear what our panel...
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4. Emi Wayner, Martin Röttgerding, Peter Oliveira, Susan Wenograd from 2020-04-15T23:59:09
The global situation is changing daily as a result of the pandemic and with no precedent to guide us there is a lot of uncertainty. That is why we are hosting a town hall style forum where you w...
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1. Christi Olson, John Lee, Kirk Williams, Mike Rhodes, Susan Wenograd from 2020-04-14T23:31:39
The first ever PPC Town Hall. In this episode we talk about the just announced business closures as a result of the COVID19 pandemic.
Panelists this week are:
- Christi Olson,... Listen
3. Elizabeth Marsten, Julie Friedman Bacchini, Kirk Williams from 2020-04-13T22:31:41
Fred Vallaeys (@SiliconVallaeys), Cofounder of Optmyzr, hosts another episode of PPC Town Hall to talk about the impact of the coronavirus on digital marketing and PPC. As some businesses are fo...
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