How to collect and use first-party data to win in a cookieless future | PPC Town Hall 70 - a podcast by Frederick Vallaeys

from 2023-02-22T18:15:44

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Watch the full video episode here: https://www.youtube.com/watch?v=S9UJLVgpBdg

Third-party cookies are going away, most likely in 2024 if Google doesn’t push it back once again.

But it will happen and first-party data will be the way forward.

Aside from that reason, collecting first-party data also ensures that you’re

- complying with privacy regulations

- collecting a more accurate form of data and

- prioritizing data-driven marketing

But how can you go about collecting first–party data? And more importantly, how to use it in your campaigns?

In this episode, you’ll hear about all of that from Kerri Amodio and Navah Hopkins.

Tune in to learn:

- How to get clean first-party data?

- How to apply first-party data insights to your campaigns?

- Data collection tips for B2B & Ecommerce

Our panelists:

- Kerri Amodio, Closed Loop

- Navah Hopkins, Optmyzr

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#ppc #googleads #firstpartydata #sem #optmyzr #adtech #digitalmarketing

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