Negotiating Life - a podcast by Jos Willard

Many coaches believe that their business problems stem from not making enough sales and not being able to convince enough people to work with them. In many cases, that’s true. So what’s the difference between sales calls and negotiation? Do you need to be a sales expert to negotiate successfully? Exploring the differences between sales and negotiation and knowing when to use them is crucial to helping you build a thriving coaching practice.

Today, I explore what sales and negotiation mean and peoples’ everyday problems when thinking about sales. I share what you can do when someone isn’t ready to work with you and some misconceptions about overcoming objections. I also differentiate between negotiation and sales and explain what you need to bear in mind when negotiating with someone.

“While I don’t think you typically need to do a lot of negotiating in sales calls, you do typically need to do a lot of negotiating in the rest of your life .”

This week on Profit for Coaches:

• A common problem people have when thinking about sales
• What to do when someone isn’t ready to work with you
• Negotiation versus sales
• What to bear in mind when negotiating
• The FREE eBook you can access today!

Resources Mentioned:

• Book: Getting to Yes: Negotiating Agreement Without Giving In by Roger Fisher and William Ury
• Book: Never Split the Difference: Negotiating As If Your Life Depended On It by Chris Voss
• Book: How to Become a Rainmaker: The Rules For Getting And Keeping Clients by Jeffrey Fox
• Negotiate Life Better Workshop

Our Favorite Quotes:

• “Come from a position of honesty and come from a position where you are really curious about the other person and about what they need.”- Jos Willard
• “Sales is, I think, a very small subset of negotiation.” - Jos Willard
• “Negotiation is communication with intent, and with intent to get results.” - Jos Willard

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