Other People's Audiences - a podcast by Jos Willard

We all know the importance of strengthening relationships and building trust with your audience. One of the challenges for those just starting or those that have changed direction is: they may not have an audience yet. If you know your target market but you’re not entirely honed in on your ideal client, there are some steps you can take to build that audience. Once you know where your target market gathers, other people’s audiences can be a great place to get your message across. But - there are some ways to do this that are better than others.

Today, I share tips on building your audience when you are just starting your coaching business or growing your existing audience. I explain how to communicate effectively with other people’s audiences and the importance of building trust before selling in someone else’s established spaces. I also share tips on initiating contact with the people who have created the following you want to approach and offer action steps to leverage their audiences.

“Find those people who have already built credibility and trust with an audience that includes your target market.”  - Jos Willard

This week on Profit for Coaches:

• How to build your audience when starting your coaching business
• How to effectively communicate with other people’s audiences
• Why you need to build trust when showing up in other people’s spaces - before selling
• How to initiate contact with the person that has created the audience you want to approach
• Action steps for leveraging other people’s audiences
• The FREE eBook you can access today!

Our Favorite Quotes:

• “You never know how quickly you might wind up in front of a few dozen, a few hundred, a few thousand people that you were meant to serve.” - Jos Willard
• “Borrowing someone else’s credibility can often be the thing that tips the scale, that gets you to the point that people will take you up on the offer.” - Jos Willard
• “The fastest route to the money is what we call ‘other people’s audiences.’” - Jos Willard

Helping Coaches Increase Profits

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Further episodes of Profit For Coaches

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Website of Jos Willard