Specific vs. Exclusive - a podcast by Jos Willard

When it comes to your market and your area of authority, what does it mean to be specific or exclusive? Many people think these are the same thing and that by choosing a particular target market of people to work with, they will exclude other potential paying clients.  However, that’s not the case. As you gain a reputation for having a specialist area of expertise, clients adjacent to that area and beyond will also look to you for coaching.

Today, I explore why many coaches are nervous about narrowing down their market and why client specificity is not the same thing as exclusivity. I share how I handled a client that didn’t fit my target market but still opened up the potential of working together in the future. I also share what you need to think about when determining your target market and why it’s OK to work with some people that don’t necessarily fit into this category.

“Pick a target market, figure out where it is you want to be doing most of your marketing and what area you want to establish yourself as a category authority.” - Jos Willard

This week on Profit for Coaches:

• Why many people are wary of narrowing down their target market
• Why client specificity isn’t the same as client exclusivity
• How I handled a client that approached me that didn’t fit my red velvet rope policy
• How you can figure out your target market
• Why it’s OK to work with people that don’t necessarily fit into your target market
• The FREE eBook you can access today!

Our Favorite Quotes:

• “Commit to that target market for at least six months, and when you do that, you won’t have to worry about excluding anyone, except the people that you shouldn’t be working with in the first place.” - Jos Willard
• “A lot of people are afraid to commit to a target market because they’re afraid they’ll exclude other people who should be paying them money.” - Jos Willard
• “You’re going to attract people from outside that target market, and yes it is OK to work with those people outside of that target market.” - Jos Willard

Helping Coaches Increase Profits

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