We Are What We Repeatedly Do - a podcast by Jos Willard

Aristotle once said, “We are what we repeatedly do; excellence then is not an act but a habit.” We often tell ourselves when we hit specific goals; our company is successful or profitable. However, the happiness and sense of achievement are fleeting, and you will find yourself thinking, “Now what?” One of the best things you can do is find joy in the process and the journey. Don’t focus on some far-off figure or achievement; build habits in the early stages of your business that make it profitable from the start.

Today, I explore why success and a sense of achievement are fleeting when we only focus on particular goals. I share why you need to narrow your market to build a profitable coaching practice and how you can put systems in place to make profit a habit in the startup phase of your business. I explain why you need to set your business expenses and other parameters early on. I also reveal why giving away free coaching is a false economy and why selecting the proper pricing from the outset will put you on the right path to success.

“Start your coaching practice or your advisory business from the perspective and with the intent of having profit from day one.” - Jos Willard

This week on Profit for Coaches:

• Why success or happiness is fleeting when we focus on a specific goal
• Narrowing your market to build a profitable business
• Building systems in the early stages of your business to make profit a habit
• Deciding what percentage you can run your business on
• How giving away free coaching can make it more challenging to charge for it later
• The FREE eBook you can access today!

Our Favorite Quotes:

• “We decide in advance what our profitability is going to be and what our expense limit is.” - Jos Willard
• “Do some math. Figure out what you can run your business on and set that percentage.” - Jos Willard
• “We need to manage our cash flow, and we need to do it in a way that bakes profitability into our business.” - Jos Willard

Helping Coaches Increase Profits

Thanks for tuning into this week’s episode of Profit for Coaches. Love the podcast? Head over to www.lovethepodcast.com/Profitforcoaches to leave a review! Don’t forget to subscribe wherever you get your podcasts so you never miss an episode.

Apple Podcasts | TuneIn | GooglePlay | Stitcher | Spotify

Be sure to share your favorite episodes on social media to help me reach more great coaches and visionaries, like you.

Join me on Facebook, Twitter, Instagram, and LinkedIn. For more exclusive content and information, visit our website and grab your free copy of The 4 Must-Haves for a Profitable Coaching Practice e-book.

Further episodes of Profit For Coaches

Further podcasts by Jos Willard

Website of Jos Willard