002: Merkle | How to Make Multichannel Marketing Work in Your Company - a podcast by Stephanie Cox

from 2018-11-26T10:00

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Key Takeaways:

We’ve spent the last decade primarily designing for a desktop and then thinking about how it would transition to a mobile device second, but it’s time for that to change. We need to start designing for mobile first and then thinking about how it scales up for desktop second.
Whether you call it multichannel or omnichannel marketing, you need to be doing it and you have to keep your customer at the center of it. This can be challenging for large organizations, but it’s possible to get everyone aligned and drive truly integrated campaigns across multiple channels throughout the entire customer journey.
It’s hard to purge subscribers and purposefully choose to decrease your subscriber list across any channel, but it’s something that we really need to make a cornerstone of your overall marketing strategy.

Full Shownotes:

Further episodes of REAL MARKETERS

Further podcasts by Stephanie Cox