003: Mobivity | Why Your Mobile App Needs to Be in the Top 5 - a podcast by Stephanie Cox
from 2018-11-26T10:30
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Key Takeaways:
- The utility of your mobile app is probably the most important component of your entire app. If it’s not providing users with real value on a regular basis then they're likely to abandon it. This is why committing to constant iteration is so crucial to repeat engagement.
- We’re so focused on getting reviews for our products and services that sometimes we overlook the power of actual referrals and the benefits of having a referral program.
- Rich communication service (RCS) is about to transform messaging for consumers. It’s what marketers hoped MMS might be plus so much more.
Full Shownotes:
Further episodes of REAL MARKETERS
Further podcasts by Stephanie Cox
Website of Stephanie Cox