005: Aetna | Why You Need to Have a Mobile Strategy - a podcast by Stephanie Cox
from 2018-12-10T11:00
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Key Takeaways:
- You need to have your mobile strategy outlined (and preferably documented!) before you start collecting a single mobile number. This means you can’t start getting mobile opt-ins now while you wait a few months or longer to figure out how you’re going to use them.
- Make sure you’re keeping a pulse on your opt-out rates. You’re likely already measuring opt-out rates in your analytics, but how often are you truly diving into your opt-out numbers to figure out what’s really driving them?
- It’s time to make friends with legal and compliance and start involving them earlier in your mobile marketing efforts.
Full Shownotes:
- https://www.lumavate.com/podcasts/why-you-need-to-have-a-mobile-strategy
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