020: Oracle | Email is NOT Dead. Stop Asking. - a podcast by Stephanie Cox

from 2019-03-25T10:00

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Key Takeaways:

  1. Email is NOT dead. It’s merely a clickbait headline. Email is very much alive and driving a 38 to 1 ROI.
  2. Mobile has truly transformed email marketing, but many marketers aren’t making their emails mobile-friendly.
  3. It’s time to stop thinking about campaign metrics to measure email marketing effectiveness and looking at individual subscriber lifetime value instead.

Full Shownotes: 

Further episodes of REAL MARKETERS

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