020: Oracle | Email is NOT Dead. Stop Asking. - a podcast by Stephanie Cox
from 2019-03-25T10:00
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Key Takeaways:
- Email is NOT dead. It’s merely a clickbait headline. Email is very much alive and driving a 38 to 1 ROI.
- Mobile has truly transformed email marketing, but many marketers aren’t making their emails mobile-friendly.
- It’s time to stop thinking about campaign metrics to measure email marketing effectiveness and looking at individual subscriber lifetime value instead.
Full Shownotes:
Further episodes of REAL MARKETERS
Further podcasts by Stephanie Cox
Website of Stephanie Cox