021: Crayola | Balancing a Historic Brand and Digital - a podcast by Stephanie Cox
from 2019-04-01T10:00
::
::
Key Takeaways:
- YIt’s no longer acceptable to constantly bombarded consumers with irrelevant messages that don’t provide value.
- The challenge of screen time is real and it impacts both adults and children. If you’re providing a digital experience then you must make sure users feel good about using it.
- Messaging to multiple different target audiences can definitely be challenging, but it’s possible if you take a strategic approach from the very beginning.
Full Shownotes:https://www.lumavate.com/podcasts/balancing-historic-brand-digital/
Further episodes of REAL MARKETERS
Further podcasts by Stephanie Cox
Website of Stephanie Cox