024: Campbell Soup Company | What It Means to Be a Modern Marketer - a podcast by Stephanie Cox

from 2019-04-22T10:00

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Key Takeaways:

  1. Marketing is harder today than it’s ever been because of the sheer quantity of channels we have access to as marketers. That’s why it’s crucial for a modern marketer to have curiosity, passion, and resilience.
  2. Don’t assume that you need a voice strategy because it’s a hot topic. You need to figure out whether it makes sense for your brand becoming making the decision to invest in voice.
  3. We need to be constantly learning. It doesn’t matter whether that’s through reading books, listening to podcasts, networking with people, etc. as long as you’re pushing yourself every day to learn more. 

Full Shownotes: https://www.lumavate.com/podcasts/modern-marketer/

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Website of Stephanie Cox