037: Amazon Alexa | Building a Voice Strategy for Your Brand: Part One - a podcast by Stephanie Cox

Key Takeaways: 

1. Voice has the potential to really transform how brands engage with consumers. It has the discoverability of the app store and the manageability of the web. Plus, it doesn’t require you to constantly buy a new device or upgrade software for it to always work. 
2. Each of the major tech waves that we experience are truly just building upon previous ones. Nothing is as “new” as we may think. 
3. If you don’t have brand guidelines for voice, then you need to start working on them. Your voice strategy is another extension of your brand and its importance is going to continue to grow over time.

Full Shownotes:

• https://www.lumavate.com/building-voice-strategy-part-one/

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Further podcasts by Stephanie Cox

Website of Stephanie Cox