Field Marketing Is Much More Than Just Events - a podcast by Stephanie Cox

What comes to mind when you think of field marketing? I bet you think of events...at least it was in a pre-COVID world. For years, field marketing has been partnering with sales teams in a specific region to create VIP events for key prospects. And it’s worked extremely well. Then COVID-19 happened and everything changed. So, what does field marketing look like now? Is there even still a need for it? The answer is a definite YES. In this episode, we chat with Nick Bennett, Director of Field Marketing at Logz.io. He has more than 10 years of marketing experience and previously held roles at Clari, PlanGrid, Jive Software, HPE SimpliVity, Lightower Fiber Networks, BDS Marketing, and more. We’re talking about what field marketing is in a post-COVID world, how field marketing can accelerate deal pipeline, why sales is a team sport, how field marketing and demand generation work together, and so much more.

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