WTH is TikTok and Why You Need to Get On It Now - a podcast by Stephanie Cox

TikTok. It’s apparently more than just teens making funny dance videos. In fact, TikTok has more than 2 billion downloads globally, 50 million daily active users in the U.S., and 100 million monthly active users in the U.S. It’s become a channel used by hundreds of millions of people and one that can no longer be ignored by marketers. That’s why we found a TikTok expert with more than 70,000 followers to come on the show and explain everything about TikTok including why you need to get on TikTok now no matter your age or company. In this episode, we chat with Lauren Pope, Content Marketing Manager at G2. She has more than five years of marketing experience and previously held roles at Chamberlain University, Truman Heartland Community Foundation, and Chicago Business Bureau.

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