Bonus: Advancing the Aftermarket – Charging What We Are Worth [Bonus 11] - a podcast by Carm Capriotto, AAP

Advancing the Aftermarket.

Of late there has been a lot of dialogue around my circles about being paid for the value you give and bring to your customer. I recently saw a survey of shops whose sales averaged $750,000 yet their net operating profit was only 2%. That is only a $15,000 average net operating income before tax. This troubling stat begs the question: How do you continue to invest in the business and even provide a living wage for you and your team at that level of profit?98.9% of shop owners that I asked about raising their labor rate told me that they were the one who was most affected by the change. (their hesitancy and the pressure is all unjust)

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