How to Shift Your Marketing When You’re Busy [E040] - The Auto Repair Marketing Podcast - a podcast by Carm Capriotto, AAP

This shop is too slow. This shop is too busy. This shop doesn’t know either way. It wasn’t long ago that we heard a good bit of chatter regarding shops who were experiencing slow days but most recently we have experienced shops on the other end of the spectrum. They’re too busy and have mentioned pausing their marketing. In this episode, we discuss what shops can do to shift their marketing instead of stopping all together.

Talking Points

• The too-busy shop trend - sound crazy, but true.
• Mistake: stop marketing. Busy today does not mean busy tomorrow.
• Stopping all marketing creates a roller coaster effect
• Everything is great until one day it isn’t
• Do you own a business or do you own a job? It’s time to grow up.
• Never stop marketing; pivot instead.
• Change messaging to less sales/promotion and more culture
• Start hiring
• Focus on brand building
• Messaging Shift to:
• More company culture
• Brand awareness
• Great Place to work
• Customer Acquisition
• Ads
• Community Relations
• Social Media
• SEO
• Customer Retention
• Emails
• Texting
• Social Media

Thanks to our partner, RepairPal. Visit the Web HERE

How To Get In Touch

Website - https://independentautodieselrepair.com/ 

Facebook - https://www.facebook.com/IndependentAutoandDieselRepair

How To Get In Touch

Group - Auto Repair Marketing Mastermind

Website - shopmarketingpros.com 

Facebook - facebook.com/shopmarketingpros 

Get the Book - shopmarketingpros.com/book

Instagram - @shopmarketingpros 

Questions/Ideas - podcast@shopmarketingpros.com 

Further episodes of Remarkable Results Radio Podcast

Further podcasts by Carm Capriotto, AAP

Website of Carm Capriotto, AAP