Playing the Long Game [THA 231] - a podcast by Carm Capriotto, AAP

https://www.youtube.com/watch?v=H2pWeJGVgNs

Fred Gestwicki, Jr, Fix-It With Fred, Canton, OH. Owner / Master Technician. 25 Years of Automotive Experience. ASE Master Technician, Hyundai and Kia Master Technician, Mitsubishi Master Technician. Fred is a graduate of Jackson High School. He worked in dealerships for 15+ years before starting Fix-it With Fred. In his spare time, he enjoys spending time with his wife Jessica and their two sons Eric& Reid. Fred is an active member of his Church Perry Christian Church. Listen to Fred's previous episodes https://remarkableresults.biz/?s=%22Fred+Gestwicki+Jr%22 (HERE)

Gilda Dyckman, Cars Automotive& Muffler, Redondo Beach, CA, with husband Michael. After 16 years working in the diamond industry, Gilda began her automotive career with Edelbrock in Torrance CA in their purchasing department. From there she joined in my husband's family business and have been there for 25 years. Listen to Gilda's previous episodes https://remarkableresults.biz/?s=%22gilda+dykman%22 (HERE)





Russell Crosby- owner of Russ’s Wrench Auto Repair located in Clinton, NJ. Russell Crosby developed a love for cars at a young age, buying and dismantling his first truck at age 10. Russ started his career in his parent’s barn, doing everything from oil changes to engine swaps with whatever tools and equipment he had available. Since then, he has worked continuously to provide customers with the best experience possible. His career has spanned over a decade and has included both dealership and private repair shop experience. Russ’s Wrench was started in order to bring the quality and convenience of a dealership straight to the customer in a more personable atmosphere.Additionally, Russ has been providing excellent service to the area’s emergency vehicles for the last four years in previous shops- specializing in general maintenance, installation of emergency equipment and lighting, lettering and decaling, large diesel engines, and programming and installation of electronic equipment. Russ’s Wrench will provide the necessary services to have these emergency vehicles operating at their maximum capacity with minimum downtime.

Russ’s Wrench can handle all electrical installations, diagnostics, and repairs because we are one of the few shops in the area that has the necessary equipment and expertise for all foreign and domestic vehicles. Listen to Russell's previous episodes https://remarkableresults.biz/?s=%22russell+crosby%22 (HERE)




Key Talking PointsTechnicians- you must be constantly growing technicians, hire out of local high schools/colleges and grow them. Apprenticeships are key. 

Shift mindset of the youth- open different pathways besides college education Don’t wait until you lose a technician to hire a technician- being heavy on technicians leads to other opportunities (satellite location, more efficient). It’s not a risk, it’s an investment. No one complains they have too many techs.

Don’t be afraid to have conversations with other technicians- build trust, if it doesn’t work out they will find another job within a dayFear prevents you to go into a new world of greatness- changing positions isn’t comfortable but necessary to grow

Emerging technology- the future is here, training for new EV vehicles, start a marketing campaign for new clientele and technicians. Educating customers that hybrids need repairs. Look into charging ports. This is your opportunity to gain lifetime clientele. Total lifetime spent- customer personal ARO. Motivation isn’t the bill today but the whole driving career. This is a service industry, not a repair business. What is your mission of the business? Investing in their car invests, in their community. Let them know what you do behind the scenes (helping the community). Put the plaques and newspaper clippings in the shop, Be proud and let your customers know. Be the inspiration.

Change

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