RR 390: DATA – How Understanding Search Habits Will Help Grow New Customers - a podcast by Carm Capriotto, AAP

DATA - How Understanding Search Habits Will Help Grow New Customers



Al Haberstroh, a partner and Chief Strategy Officer at MontAd Media has developed numerous innovative, revenue-driving solutions for marketers of all sizes. He was an early adopter of content and database marketing and was instrumental in the development of two new proprietary marketing tools for the aftermarket; Shop Reach 360 and Audience ID.



Al knows that data will help drive traffic to the aftermarket. They key will be to interpret the data and use it to engage with customers who are searching for problem solutions.



This is episode is the answer to most questions regarding tracking data and its content and relevance. Monitoring the trends and movement with months and months of data can offer you a confident approach in assessing the products and services you offer. It is like reading the future and being a psychic using data analysis.

Further episodes of Remarkable Results Radio Podcast

Further podcasts by Carm Capriotto, AAP

Website of Carm Capriotto, AAP