Why Invest In Digital Signage&Great Branding [CC 089] - a podcast by Carm Capriotto, AAP

https://youtu.be/E2nu2yT-8OM
The Panel:AJ Nealey, Nealey’s Auto Service, Edgewater, MD
John Klarkowski, AutoPro Auto Service, Brooklyn Park, MNTalking Points:
Discover the number of cars that pass by your location. Search for Car Count in your CountyFind a state or county website
They may update the numbers yearlyNumber of cars, trucks, etc
AJ started with a DIY signHis new sign cost him $42K
The company he hired did the permittingAJ justified at $700 per month because his referrals justified the investment
If he gets 3 new customers a month. Sign pays for it.His driveby referrals doubled
Lights up at nightAJ can change the sign wording from anywhere
Seasonal messageIf it is going to rain that day he can put up a message on wiper blades
AJ has over-communicated his brand message and is totally consistentJohn started with not much money and created signs on a budget
The old-style sign with the letters needed to be changed 15’ up in the airJohn’s is located off the path with only 4,000 cars a day going by
Installed digital sign and he saw within 8 months an increase in car count of 20%People said they discovered him because of his sign
Digital signs grab attentionHis signs change every 20 seconds
Check with your local ordinancesThe messages are their unique selling points
The messages are conversation startersJohn started to change his clientele from the shop he purchased. A strong reason for the branding and signage change
Product packaging shows professionalismJohn’s investment is prox $15K for his digital sign
He went with monochrome. A single colorAJ went with color in his digital sign
Make your branding professional that may include a new signMore car count
More professional customersJohn $120K increase in revenue because of his sign and branding investment 
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