#12 Emerging trends in urban shopping experiences - a podcast by National Retail Federation

Consumption-oriented retail concepts like shopping malls are transitioning to experience-based urban developments like CityCenterDC in the heart of downtown Washington. The mixed-use property is a unique draw for residents and visitors alike, including international tourists. On this week’s episode, hear from CityCenterDC General Manager Timothy Lowery and Hines Senior Manager of Corporate Communications Whitney Burns as they describe the inner workings of large urban developments and how their public space appeals to a wide variety of customers. From free yoga classes and farmers markets that attract foot traffic to strategic brand selection, Lowery and Burns explain how they’ve worked with retailers and the community to create the hottest space in town.

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