#130: 3 elements for creating extraordinary retail experiences - a podcast by National Retail Federation

Jeffrey Rayport, Faculty at the Entrepreneurial Management Unit at Harvard Business School sees established legacy retailers being “attacked” from three different avenues and suggests three elements that can help them adapt: data analytics, digital marketing and creating customer experiences. Find out more about each, plus learn more about NRF NXT, our newest event.

Learn more at retailgetsreal.com.

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