#131: How Lilly Pulitzer stays fresh for a new generation - a podcast by National Retail Federation

A piece of Lilly Pulitzer apparel is immediately recognizable; its vibrant prints and inimitable energy have been delighting customers for 60 years. President Michelle Kelly joins this episode of Retail Gets Real to talk about how the iconic Florida brand stays relevant and uses “the love of Lilly” to bring people together.

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