#46 Tractor Supply creates a winning online experience - a podcast by National Retail Federation

Tractor Supply Company (which does not sell tractors), celebrates its 80th anniversary this year, and SVP and CIO Rob Mills says that 70 percent of its customers today shop on a mobile device for gardening equipment, supplies for animals, hardware and apparel. In this episode, Mills discusses how the company extends the product expertise it’s known for to the digital world, creating an award-winning online customer experience.

Further episodes of Retail Gets Real

Further podcasts by National Retail Federation

Website of National Retail Federation