#47 A new kind of customer: What’s driving retail evolution - a podcast by National Retail Federation

from 2018-02-26T07:00

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Retail is going through rapid transformation driven by changing consumer behavior — consumers simply don’t shop the way they used to anymore. NRF’s Director of Research and Consumer Insights Katherine Cullen explains generational differences in shopping habits and the consumer preferences shaping today’s retail, including trends in fulfillment and experiential retail.